Suraj Singh, a former delivery boy at DHL Express Company, hails from New Delhi, India, and comes from a middle-class background. With a deep-rooted passion for gaming since childhood, Suraj stumbled upon a YouTube video in 2017 that showcased the possibility of earning money through playing video games. This revelation motivated him to start his own YouTube channel while maintaining his job. Eventually, in 2019, he made a life-changing decision to leave his job and dedicate himself fully to YouTube.
Suraj, who derives inspiration from his love for games, expresses his enthusiasm for creating gaming content on YouTube. In his own words, “I’m excited to share my passion and connect with people from around the globe.” He finds joy in the creative process of generating fresh video ideas and skillfully editing them together.
For Suraj, the ability to forge connections through gaming holds a special place, and he feels privileged to be a part of this remarkable phenomenon.
Who Is Suraj Singh: A Gaming Influencer’s Journey Unveiled
How His Journey Evolved Since He Started
Suraj reflects on the evolution of his influencer journey and shares his experiences: “When I first started my channel, I had a few hundred subscribers. Now, I have over 425k subscribers and manage almost 6+ channels, and I’m growing every day.” He expresses his gratitude for the substantial growth that has allowed him to connect with people worldwide, stating, “It’s been really rewarding to see how my content has impacted their lives.” He acknowledges the transformative power of his content and the meaningful connections it has forged, underscoring the fulfillment he derives from this journey.
Biggest Challenges Faced While Building His Online Presence
Suraj opens up about the challenges he faces as an influencer, emphasizing the importance of consistent content creation: “One of the biggest challenges is creating content consistently. It involves uploading new videos regularly and engaging with the audience on a regular basis. Finding the time to create fresh content can be difficult, but it’s crucial for audience growth.”
He further acknowledges the intense competition within the gaming content creator community, stating, “With millions of gamers creating content online, standing out from the crowd can be tough.” Suraj shares his approach to overcoming this hurdle, telling us, “I had to discover a way to produce unique and captivating content that would resonate with my target audience.” His focus on crafting content that is both distinctive and appealing has been a key factor in his success as an influencer.
Suraj’s Content Creation Process
Suraj Singh sheds light on his content creation process, which combines planning and spontaneity. He shares, “I begin by brainstorming a range of content ideas, including gameplay videos, walkthroughs, and reviews. From there, I narrow down the ideas based on what I believe will interest my audience.”
Selecting the right games is a crucial step for Suraj. He explains, “I choose popular games that align with my audience’s interests. It’s important to enjoy playing these games myself, as it allows me to bring enthusiasm and engagement to my videos.”
With the ultimate goal of entertaining his viewers, Suraj emphasizes the significance of creating engaging and captivating videos. He incorporates elements like humor, storytelling, and game commentary to keep his audience entertained throughout.
Following the recording process, Suraj delves into the editing phase. He highlights the importance of removing unnecessary footage, adding suitable music, and creating smooth transitions. Through meticulous editing, he ensures that his videos maintain a professional and polished appearance.
He also shares his affinity for playing action-adventure games, with GTA 5 being a particular favorite. He expresses his enjoyment, stating, “While creating content for this game, I genuinely have a great time.” Suraj’s passion for action-adventure games shines through in his content, allowing him to authentically connect with his audience and deliver engaging gameplay experiences.
Balancing His Personal Gaming Preferences and Content That Appeals to His Audience
Suraj acknowledges the challenge of balancing personal gaming preferences with creating content that appeals to a broader audience. He knows the need to strike a balance between playing games he enjoys and playing games that are popular in order to reach a wider audience. He advises, “Find a balance between the two, and you’ll be on your way to success.”
By finding a middle ground, he believes gaming influencers can cater to their personal enjoyment while also expanding their reach and engaging with a broader viewer base.
Engaging With His Audience
Suraj highlights the vast array of options available to his audience and the need to stand out amidst the multitude of videos. He emphasizes the importance of giving viewers a compelling reason to choose his content, stating, “I want my viewers to feel like they’re gaining something from watching my videos, so I strive to deliver value in each one.”
Suraj’s approach to providing value includes offering intriguing and fresh content or simply aiming to entertain his audience. By ensuring that his videos offer something worthwhile, he aims to cultivate a loyal viewership and differentiate himself in the crowded online landscape.
Staying Up-To-Date With the Latest Gaming Trends and Development
To stay up to date, Suraj utilizes various methods, including reading gaming news websites and blogs, following gaming influencers on social media, and watching gaming live streams. He recognizes the value of these sources in keeping him informed about the latest developments in the gaming industry.
By actively engaging with gaming news, influencers, and live streams, Suraj ensures he stays current and well-informed, allowing him to provide up-to-date content to his audience.
His Plans on Expanding Beyond YouTube
Suraj emphasizes the importance of expanding his presence beyond YouTube and reaching a wider audience. In his own words, he states, “I think it’s important to be present on multiple platforms so that I can reach as many people as possible.” Recognizing the potential of Twitch as a live streaming platform, Suraj expresses his excitement, saying, “It would be a great way to interact with my audience in real-time and to build a sense of community.”
Acknowledging the challenges of building an audience on new platforms, Suraj highlights the need for dedication and perseverance. He shares his perspective, stating, “It takes time to build an audience on new platforms. I need to be patient and consistent with my content creation, and I need to be willing to put in the work.”
Thoughts About the Influencer Marketing Space
Suraj reflects on the positive impact of influencer marketing on his career, highlighting the valuable opportunities it has presented. He shares, “Influencer marketing has been instrumental in my journey, enabling me to collaborate with some of the most thrilling brands globally and assist them in reaching their target audiences.” Through these collaborations, Suraj has gained extensive knowledge about the social media landscape and honed his skills in crafting impactful influencer marketing campaigns. This experience has empowered him with a deep understanding of creating effective strategies that resonate with both brands and his own audience.
Changes in the Gaming Industry
Suraj highlights the significant rise in the popularity of mobile gaming in recent years, noting its dominance in gaming revenue. He attributes this trend to the increasing power and affordability of mobile devices, which have made gaming accessible to a global audience. He acknowledges, “Mobile gaming has exploded in popularity due to the fact that mobile devices are becoming more powerful and affordable, allowing people from all walks of life to engage with games.”
With the widespread availability of mobile devices, the accessibility and convenience of mobile gaming have propelled it to the forefront of the gaming industry, capturing a significant share of the market.
Suraj also expresses his anticipation for the advancements in gaming technologies that are currently being developed. He eagerly awaits the implementation of cutting-edge features such as real-time ray tracing, artificial intelligence, and haptic feedback in the gaming industry. Suraj shares his excitement, stating, “I am thrilled to see how these technologies will be utilized in gaming in 2024 and how they will enhance the overall gaming experience.”
Monetization as an Influencer
Suraj discusses the monetization options for gaming content on YouTube, sharing his insights: “The YouTube Partner Program is the most common way to monetize gaming content. You can earn money through ads displayed on your videos.” He further adds, “Sponsorships are another avenue where you partner with a brand to promote their products or services. This can be done through sponsored videos, social media posts, or even live streams.”
On Collabs and How It Affects His Professional Growth
Suraj acknowledges the significance of collaboration with other creators and active participation in gaming events. He views collaboration as a valuable opportunity for growth as an influencer. According to Suraj, “Collaboration is one of the best ways to expand your reach and grow as an influencer.” Through collaborations, influencers can access a broader audience and introduce their content to new viewers.
Furthermore, Suraj recognizes the benefits of learning from fellow creators, stating, “You can also learn from other creators and enhance your own content.” By leveraging the reach and expertise of others, collaboration allows influencers like Suraj to engage with a wider audience and continuously improve their content.
Skills Necessary for Success
Suraj understands the importance of honing the craft of content creation as a gaming influencer. He advises aspiring influencers to focus on developing skills in video editing, graphic design, and storytelling to produce visually captivating and engaging content. Suraj tells us, “Strive for high-quality production value that reflects your dedication and professionalism.”
By continuously improving these aspects of content creation, gaming influencers can enhance the overall viewer experience and establish a reputation for delivering exceptional content.
Advice for Aspiring Gaming Influencers
Suraj mentions the importance of continuous growth and improvement in the ever-evolving gaming industry. He advises, “Invest time in enhancing your skills and knowledge, staying up to date with the latest trends, game releases, and industry news.” By doing so, Suraj believes content creators can offer valuable insights to their audience, establishing themselves as authorities within the gaming community.
Suraj also underscores the significance of consistency in content creation as a key factor in audience growth. He states, “To build a following, it is crucial to be consistent in posting new videos or streams on a regular basis.” He acknowledges that without a commitment to consistency, it becomes challenging to attract and retain a dedicated following.
Upcoming Projects and Plans
Suraj shares his plans to launch a new gaming series, broadening his horizons by exploring different games. He envisions this series as an opportunity to acquire new skills and present fresh stories to his audience. Suraj states, “The new gaming series will allow me to expand my expertise and provide engaging content for my viewers.”
Additionally, Suraj expresses his interest in creating travel videos. He recognizes the power of travel videos to share personal experiences, inspire others to travel, and potentially generate income. Suraj believes that building a substantial audience can lead to monetization opportunities within the travel video genre.
Message to His Fans and Viewers
Suraj addresses them directly, saying, “First of all, I would like to thank all of my fans and viewers who have supported me throughout my journey. I am so grateful for your support and encouragement.” He shares a message of appreciation, recognizing their consistent presence during both high and low moments: “Thank you for being there for me. I know that I can always count on you to support me, even when I’m feeling down. Your support means the world to me.“
He then takes a moment to uplift his audience, conveying, “Keep being awesome. You are all amazing people, and I’m so lucky to have you in my life. Keep being yourselves and keep doing what you love.”
Lastly, Suraj offers words of inspiration and encouragement: “Never give up on your dreams. If you have a dream, go for it. Don’t let anyone tell you that you can’t do it. I believe in you.” He believes in the potential of his viewers and encourages them to pursue their aspirations with determination and resilience.