Commentary

Livestreaming’s New Reality: Platforms Converge As YouTube’s Market Share Falls Below 50%

The livestreaming industry is undergoing homogenization, with major platforms increasingly resembling one another in terms of...

Commentary

The Hidden Cost Of Viewbotting: How Fake Audiences Undermine Trust In Live Streaming, Influencer Marketing

Trust has become the essential foundation of the creator economy. However, this foundation faces a significant...

Influencer

Twitch Creator Broadcasts Childbirth Live As Platform CEO Watches

Twitch creator Fandy, known for gaming content, live-streamed her childbirth process, attracting thousands of viewers, including...

Commentary

NIL Athletes Emerge As Gen Z’s Most Trusted Influencers, Report Finds

The rise of Name, Image, and Likeness (NIL) policies in collegiate athletics has created a new...

Technology

How Startup Gearlink Uses AI To Streamline Creator Partnerships While Keeping Human Control

Gearlink AI streamlines the creator partnership process with technology that automates discovery, contract management, and performance...

Brand

How Bonkers Toys Turns Creator Channels Into Retail Franchises — And Why PrestonPlayz Is Their Next Big Bet

Bonkers Toys has established a methodical process for transforming digital creators into physical toy franchises that...

Agency

Creator Agency NewGen Pushes Deeper Integration As Brands Embrace Influencer Marketing

NewGen, a social-first creative and creator agency with 95 full-time employees across five global offices, is...

Agency

Glasgow Influencer Marketing Agency Saulderson Media Acquired By Journey Further

Journey Further has acquired Glasgow-based influencer marketing agency Saulderson Media, aiming to scale its global influencer...

Influencer

iShowSpeed Draws Crowds Of Hundreds In Hollywood On Final Day Of U.S. Tour

YouTube streamer iShowSpeed concluded his “Speed Does America Tour” with a high-profile appearance in Hollywood, drawing...

Platform

Kick, OTK Partner With Texas Ranchers For Creator Pickleball Tournament In Austin

Live streaming platform Kick has partnered with creator network OTK and the Texas Ranchers Major League...

Technology

Twin Galaxies Launches Creator Competition Committee Backed By Logitech G Partnership

Twin Galaxies has announced the formation of its Creator Competition Committee, bringing together eight gaming influencers...

Platform

Twitch’s Bet On Democratizing Creator Monetization

Twitch is eliminating the traditional barriers to creator income with a new strategy that makes monetization...

Commentary

YouTube Captures 78% Of Gen Alpha Viewers, Research Shows

YouTube remains the most widely used media platform among Gen Alpha, with 78% of surveyed children...

Technology

How Twin Galaxies Transformed Ad Viewability With Karl Jobst’s ‘Doom’ Challenge

Traditional YouTube ad reads see the majority of viewers hitting the skip button. Yet when gaming...

Technology

Why GigaStar’s Recent Raise Proves Creators Are Becoming An Investable Asset Class

The creator economy has lacked something essential that traditional industries take for granted: a regulated financial...

Talent Collectives

Lumina Media Takes Minority Stake In The Sidemen’s Management Company Arcade

Lumina Media, led by Thomas Benski, is investing a seven-figure sum in Arcade, the management company...

Commentary

Creator Economy Jobs September 2025: Streaming Platforms, AI Companies Lead Hiring

Following August, which featured global opportunities from Action Against Hunger’s entry into influencer marketing, and gaming...

Commentary

Creator Marketing Takes Top Priority For CMOs In 2026, LTK Study Finds

A new study from LTK and Northwestern University reveals that creator marketing has become the top...

Influencer

Beyond The Heart Eyes: How Lani Reclaimed Her Voice In The Creator Economy

In a small bedroom during the height of the 2020 pandemic, Lani (LanoExe) started filming content...

Platform

Snap Upgrades Operating System Ahead Of 2026 Spectacles Launch

Snap has unveiled Snap OS 2.0 ahead of its public launch of Spectacles in 2026, representing...

Influencer

Michelle Phan: From Running A Beauty Blog To Running A Digital Enterprise

Before TikTok dance challenges and Instagram influencer deals, Michelle Phan sat in front of a webcam...

Platform

YouTube Algorithm Changes Spark Viewership Crisis For Creators

Multiple content creators across YouTube report viewership declines beginning in mid-August, with data suggesting platform-wide algorithmic...

Platform

Roblox Unveils Short-Form Video App, Boosts Creator Payouts

Roblox has introduced a short-form video application and increased payout rates for developers, part of a...

Technology

Inside EKI Technologies’ Mission To Elevate Africa’s Creator Economy

Founded in August 2021 and based in Benin City, Nigeria, EKI Technologies is a digital incubator...

Brand

Schwab To Host Twitch ‘Catan’ Tournament, Blending Games With Finance

Financial services company Charles Schwab has announced its sponsorship of the first annual “Twitch Plays Catan”...