Technology

Mario Joos Breaks Down The Science Behind YouTube Success

The multi-billion-view creators dominating YouTube aren't just getting lucky with their content—they're applying principles that can...

Commentary

Changer Empowers Creators To Build Long-Term Businesses, Beyond Moment Of Influence

The creator economy has grown to a multi-billion-dollar industry, and yet revenue distribution remains heavily skewed...

Commentary

TikTok ‘Edits’ Influence Voter Perceptions Of Politicians, Study Finds

A new study published in Social Media + Society reveals that stylized TikTok video "edits" of...

Platform

Instagram Turns 15: New ‘Drafts’ Program, Creative Tools To Reduce Posting Pressure

Instagram has announced major updates to its platform as it celebrates its 15th anniversary, according to...

Commentary

France Takes Aim At Shein, Temu With New Advertising, Influencer Marketing Regulation For Fast Fashion

France's Senate has overwhelmingly approved a bill designed to regulate low-cost clothing giants, particularly targeting Chinese...

Platform

Snapchat Rolls Out New Creator Tools Including Auto-Save Stories, Timeline Editor

Snapchat has introduced a suite of new creator-focused tools and features designed to enhance content creation...

Commentary

Fan Expo Plans Global Expansion For VidCon Following Paramount Acquisition

Fan Expo, which acquired VidCon from Paramount in 2024, announced plans to expand the creator economy's...

Platform

Snapchat Unveils Lens+ Subscription Tier For Snapchat+ Users

Snapchat has announced the launch of Lens+, a new subscription tier priced at $8.99 per month,...

Agency

WPP Media ANZ Bolsters Influencer Marketing With Dual Leadership Appointments Of Maharaj, Maclachlan

WPP Media Australia & New Zealand has appointed Shivani Maharaj as Chief Creator Officer and Toby...

Agency

‘We Get It’ Aims to Elevate Creator Value Beyond Content Production

Social media and influencer marketing professional Austin Null launched We Get It in May. The creative...

Commentary

Demystifying Podcast Advertising: Inside AudioUK’s ‘Power Of Podcasting’ Showcase

"What does the U.S. know that we don't?" With this provocative question, Chloe Straw, CEO of...

Influencer

The ‘Brandfluencer’: Why Lloyd George Champions Brand Deal Education

Lloyd George secured his first brand sponsorship before his podcast had any downloads. With just 3,000...

Commentary

Tribeca X 2025 Recap: Entertainment Icons, Brand Leaders Discuss Future Of Storytelling

The Tribeca X summit returned to the 2025 Tribeca Festival on June 9 and 10 with...

Commentary

WPP Media Forecast: Social Media Content To Surpass Traditional Production In Ad Revenue In 2025

User-generated content (UGC) on platforms such as TikTok, YouTube, and Instagram will attract more advertising revenue...

Influencer

Influencer Bretman Rock Joins Range Media Partners With 50 Million-Strong Following

Digital creator and beauty influencer Bretman Rock has signed with Range Media Partners for representation, bringing...

Commentary

Famesters Report: Influencer Marketing Emerges As Key Driver For Mobile App Growth In 2025

Influencer marketing has emerged as a central strategy for mobile developers amid shifts in how users...

Platform

Snapchat, McDonald’s Partner To Offer Rewards Members One-Month Snapchat+ Subscription

Snapchat and McDonald's USA have launched a partnership allowing MyMcDonald's Rewards members to exchange points for...

Commentary

Colin And Samir To Host One-Day Creator Economy Summit In Brooklyn In September

YouTube creators Colin and Samir are set to host Press Publish NYC, a curated one-day summit...

Brand

Chinese Car Manufacturer Takes Legal Action Against 37 Influencers For Defamation

BYD, one of China's leading electric vehicle manufacturers, announced on June 4 that its Legal Department...

Technology

quso.ai: AI Pragmatist In A Hype-Driven World

After a decade of working with top YouTubers, Vedant Maheshwari kept encountering a specific problem: the...