Influencer

How Creators Can Ignite Civic Action

In a nondescript Birmingham, Alabama home, Hassan Khadair sits in front of a camera, wielding a...

Brand

The Body Shop Names Media33 As New Media Agency In Australia

The Body Shop has appointed independent media agency Media33 as its media agency of record in...

Brand

Fox Advertising Invests In The Lighthouse Creator Campus

Fox Advertising has made an investment in The Lighthouse, a physical campus for content creators that...

Platform

TikTok Shop Reports 120% Growth In U.S. Sales Amid Global Expansion

TikTok Shop’s U.S. sales have increased 120% compared to the same period last year, according to...

Platform

YouTube Unveils VidCon 2025 Programming, Pays Homage 20 Years Of Partnership

YouTube announced its full slate of VidCon 2025 programming as the platform marks two decades as...

Commentary

Ryan Hashemi On What It Means To Build And Back The Next Wave Of Creator-Led Companies

While YouTube draws over 2.7 billion monthly active users and ranks as the most-watched streaming platform...

Technology

How Gamesight Is Elevating Creator Marketing In The Gaming Industry

Gaming influencer marketing is maturing, with platforms developing distinct roles in campaign strategies and marketers increasingly...

Agency

Meredith Jacobson: The Talent Connector Building Creator Economy’s ‘Professional Infrastructure’

Creator economy strategist Meredith Jacobson has spent a decade building the invisible scaffolding that supports the...

Platform

Binge Partners with TikTok for Content Distribution Strategy

Binge is partnering with TikTok to debut the first episode of its new reality series "Billion...

Agency

Omnicom Expands Live Shopping, Sports Advertising Capabilities Through Cannes Lions Partnerships

Omnicom Group is enhancing its strategic focus on "live" marketing and sports advertising capabilities through new...

Platform

Pinterest Partners With LTK To Bring Influencer Content To User Feeds

Pinterest is introducing third-party influencer content to its platform through a new partnership with affiliate shopping...

Influencer

From Fan To Featured Creator: Samantha Eve’s VidCon Moment

When Samantha Eve posted a TikTok video comparing cheating boyfriends to math tests in 2019, she...

Influencer

The Parkour Creator Who Flipped His Way To 35 Million Followers

Nick Pro represents a new breed of content creator—one who combines athletic prowess with creative flair...

Brand

Google To Cut Ties With Scale AI Following Meta Investment

Google, Scale AI's largest customer, plans to terminate its relationship with the data-labeling startup following Meta's...

Agency

Publicis Showcases Creator Economy Strategy With Cannes Lions Campaign

Publicis Groupe has unveiled a two-part campaign at the Cannes Lions International Festival of Creativity today,...

Commentary

Cannes Lions 2025 Festival Sees Record Growth In Creator Economy, Impact-Driven Categories

The Cannes Lions International Festival of Creativity opened today with 26,900 submissions from 96 markets, highlighting...

Technology

Meet The ‘Invisible’ Architects Of Podcast Success

Emma Krebs has a message for the next generation dreaming of YouTube stardom: The real opportunity...

Agency

The Creator Whisperer: How Ronit Cohn Enables Creator Success

When Ronit Cohn left her executive position at Interscope Records in 2011 to manage YouTube creators,...

Influencer

How Aidan Weiss Of “Skip The Tutorial” Went From Bedroom Creator To Business Owner

Aidan Weiss launched his YouTube channel at age 15 from his bedroom with zero business plan....

Commentary

Lunar X, Theorist Media On Helping Creators Build Professionally Managed Media Enterprises

"We have evolved past that first generation of YouTube talent," declares Kevin Daigle, Chief Operating Officer...