Influencer

Inside Chorus, The Nonprofit Civic Creators Built Because Nobody Else Would  

For most of the decade Brian Tyler Cohen spent building one of the most-watched independent political...

Influencer

Sweetgreen Handed 500 Creators Its Biggest Menu Launch and Told Them to Be Honest

sweetgreen’s biggest menu launch in its near 19-year history did not come with a script. The...

Commentary

Matthew Lacey on Why the Creator Economy Collision Took So Long, and Why Mega Deals Are Coming

Real money is moving into the Creator Economy. The bigger question is whether the people writing...

Platform

Spotify Rolls Out Creator Analytics Suite, Adopts 30-Second Play Standard Aligned With AMP Framework

Spotify has launched a set of new analytics tools for podcast and video creators, pairing the...

Influencer

Dara Denney Is Going to Cannes With a Message Most Brands in That Room Don’t Want to Hear

Last year, Dara Denney paid $15,000 out of pocket to attend Cannes Lions. The one brand...

Platform

LinkedIn Launches BrandWorks to Provide Creative Strategy, Campaign Support for B2B Advertisers

LinkedIn has launched BrandWorks, a dedicated team of marketing experts that delivers hands-on creative strategy, content...

Platform

LinkedIn Plans Suite of Creator Monetization Tools in Fiscal 2027, Documents Show

LinkedIn is developing a suite of new monetization tools for creators, including a brand deals marketplace,...

Commentary

U.S. Warns Foreign Content Creators: Tourist Visas Do Not Permit Paid Content Production

The U.S. government has warned foreign content creators that producing income-generating content while on a tourist...

Platform

LinkedIn Introduces Creator Marketplace to Connect Brands With B2B Creators

LinkedIn has launched Creator Marketplace, a new tool within Campaign Manager that enables brands to discover...

Influencer

Content Creator & Actress Nailea Devora Signs With CAA

Mexican-American content creator and actress Nailea Devora has signed with Creative Artists Agency (CAA) for representation,...

Agency

Later Appoints HR Exec Dena Upton as Chief People Officer Amid Expansion

Later has appointed Dena Upton as Chief People Officer, expanding its executive leadership team as the...

Talent Collectives

Underscore Talent Adds 20+ Hires Across Divisions, Launches Experts Unit

Talent management firm Underscore Talent has added more than 20 employees across five divisions, including a...

Tech

Amaze Targets Content-to-Commerce Gap With Dual VidCon Activation

Amaze Holdings, Inc. is attending VidCon 2026 with two separate activations designed to demonstrate how creators...

Talent Collectives

CAA, Integrated Media Company Form $250M Creator Economy Holding Company

Creative Artists Agency (CAA) and Integrated Media Company (IMC) have launched Compound Creative Holdings, a $250...

Platform

YouTube Names 25-Creator Global Roster for FIFA World Cup 2026 Coverage

YouTube has selected 25 creators to cover the FIFA World Cup 2026™, assembling a group that...

Platform

Pinterest Now Lets Creators Link Amazon Storefronts Directly to Their Profiles

Pinterest has launched Amazon Storefront linking, a tool that lets creators connect their Amazon Storefront directly...

Commentary

Aaron Sorkin’s ‘The Social Reckoning’ Trailer Revives Facebook Files Debate Over Platform Transparency, Creator Risk

Sony Pictures released the first trailer for director Aaron Sorkin’s “The Social Reckoning” on June 10,...

Platform

Instagram Opens Reels Post-View Ad Placement to All Advertisers

Instagram is expanding its post-view ad format in Reels to all advertisers worldwide, according to a...

Commentary

How NewGen’s AI Platform Multiple Removes the Manual Work Behind Global Creator Campaigns 

Running a creator campaign across multiple markets used to mean hiring several multilingual staffers, weeks of...

Agency

Iced Media’s Ashley Banks on Why Most Beauty Brands Are Measuring Creator Commerce All Wrong

While TikTok Shop drives massive direct sales, a major portion of its total e-commerce impact actually...