Latest News
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Influencer
Content Creator Paulina Popielnicka Makes Bold Stand Against Social Media Norms
July 26, 2024With a career spanning over two decades, Paulina Popielnicka has witnessed and adapted to the various...
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Agency
Oli Hills And Nonsensical Lead The Charge In TikTok-Focused Marketing
July 26, 2024TikTok marketing agency Nonsensical is building its reputation in the creator economy under the leadership of...
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Platform
TikTok Allows Creators To Design Their Thumbnails, Potentially Boost Profile Views
July 26, 2024TikTok has introduced a new feature enabling creators to upload custom thumbnail images for their videos. ...
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Platform
15 Diverse Creators Join Snapchat’s 523 Program
July 26, 2024Snapchat announced the 2024 class of its 523 creator program, expanding its support for underrepresented content...
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Brand
How Lemonada Media’s Hit Podcasts Are Transforming Into Must-Read Books
July 26, 2024Podcasting company Lemonada Media is expanding into book publishing through a new partnership with Simon &...
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Strategy
[REPORT] Social Media Pros Reveal: The One Metric That Matters Most In 2024 Benchmarking
July 26, 2024Hootsuite has released its Q2 2024 social media benchmarks report, which provides marketers with insights into...
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Commentary
Black Podcast Listenership Soars 10% In 2023: What’s Driving This Surge?
July 26, 2024New research from Signal Hill Insights reveals a significant increase in podcast listening among Black Americans....
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Agency
300 Top Brands, 1 Agency: Behind Publicis’ Power Acquisition Of Influential
July 26, 2024French-based Publicis Groupe announced plans to acquire Influential, the world's largest influencer marketing agency by revenue....
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Agency
From YouTube Beginnings To Fortnite Worlds: How Adshot’s Co-Founder Is Changing Influencer Marketing
July 26, 2024Axel Gekiere is the co-founder of the Belgian influencer marketing agency Adshot, which leverages technology to...
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Platform
LTK’s New Video Features Boost Creator Earnings By Nearly 50%
July 25, 2024Creator commerce platform LTK announced the launch of new video-first features on its shopping app. The...
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Agency
Creative Juice Merges With Rho: What This Means For 1M+ Content Creators
July 25, 2024Creative Juice, a fintech startup focused on providing specialized financing and tools for content creators, announced...
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Brand
Olympic Esports Games: Why the IOC Is Creating A ‘New Dedicated Structure’ For 2025
July 25, 2024On July 23, the International Olympic Committee (IOC) announced the creation of the Olympic Esports Games,...
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Agency
Stagwell’s Latest Acquisition Boosts AI-Driven Marketing With 300M+ Creator Network
July 25, 2024Stagwell continues its expansion strategy by acquiring LEADERS, an Israeli digital agency, and its AI-powered platform...
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Platform
UK Government Fines TikTok £1.875M For Inaccurate Safety Feature Data
July 25, 2024Ofcom, the UK's communications regulator, has fined TikTok £1.875 million for failing to provide accurate information...
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Platform
TikTok’s “Deals For You” Flops While Prime Day Thrives: Here’s Why
July 25, 2024TikTok's recent attempt to compete with Amazon's Prime Day reveals a stark contrast in consumer behavior...
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Agency
CAA Signs Viral Kardashian Look-Alike With 8 Million Followers
July 25, 2024Creative Artists Agency (CAA) has signed digital creator and actress Yuri Lamasbella, known for her Kardashian...
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Agency
Inside The Viral Success Of ‘On The Street’ Videos: Linqia’s New Marketing Strategy
July 25, 2024Influencer marketing agency Linqia unveiled a new offering to connect brands with creators specializing in "on...
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Technology
Reverse Engineering Influencer Marketing: This Startup Is Turning Every Post Into Payment
July 25, 2024To impact influencer marketing, shopstar is turning the traditional model on its head. Co-founded by Ori...
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Technology
Nucreator Is Changing Brand Matchmaking For Creators Using Intent-Based Signaling Technology
July 25, 2024Nucreator, founded by Ben Marks, is automating securing brand partnerships, a traditionally labor-intensive task for creators...
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Agency
Mushroom Connect: The Bridge Between Top Influencers And Big Brands
July 24, 2024Australian music company Mushroom Group launched Mushroom Connect, a new talent management and partnerships agency. The...