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Brand
Base Token Surges 14% After Tokenization Strategy Announced
April 29, 2025Base's native token surged 14% following an announcement by its developer, Jesse Pollak, regarding the tokenization...
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Commentary
India Ad Council Tightens Rules For Health And Finance Influencers
April 29, 2025The Advertising Standards Council of India (ASCI) has introduced significant updates to its Influencer Advertising Guidelines...
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Brand
Heineken Taps Joe Jonas, Influencer ‘Dude With Sign’ To Combat Digital Fatigue With Real-Life Connections
April 29, 2025Heineken has launched a new campaign titled "#SocialOffSocials" featuring Joe Jonas and social media personality Seth...
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Commentary
Mining Goes Digital: How Influencers Are Reshaping Industry Recruitment, Investment
April 29, 2025The traditionally conservative mining industry is adopting influencer marketing strategies to address talent shortages and improve...
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Commentary
Cannes Lions 2025 Program To Showcase Insights, Talent & Achievements Of Creative Industry
April 29, 2025The Cannes Lions International Festival of Creativity announced its 2025 program that highlights five key themes:...
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Commentary
Global Streaming Standouts: Top Content Creators Across Regions In Q1 2025
April 29, 2025Streams Charts has released its Q1 2025 rankings of top C by watch time across the...
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Platform
TikTok Shop Eyes Japan Launch As U.S. Ban Looms
April 29, 2025TikTok plans to enter Japan's online shopping market within the next few months, according to Nikkei,...
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Influencer
Leilani Green Shares Her ‘Big Sister’ Strategy For Beauty Influencing
April 29, 2025Image credit: @yarki9 Beauty creator Leilani Green spent four years creating content before earning her first...
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Brand
AnyMind Group Acquires Vietnam’s Vibula, Expanding E-Commerce, Social Media Footprint In High-Growth Market
April 28, 2025AnyMind Group, a BPaaS company, announced its acquisition of Vibula, a Vietnamese social and live commerce...
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Brand
Warner Music Group Sues Crumbl Cookies For Copyright Infringement In Social Media Marketing
April 28, 2025Warner Music Group (WMG) filed a lawsuit against cookie company Crumbl for copyright infringement in Utah....
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Brand
BBC Studios Partners With TPX As Exclusive Podcast Ad Reseller In Canada
April 28, 2025BBC Studios has announced a new partnership with The Podcast Exchange (TPX) that establishes TPX as...
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Agency
Linqia Demonstrates Cross-Channel Potential Of Creator Content With ‘Creator Ads’ Campaign
April 28, 2025Linqia has launched "Creator Ads," a solution allowing brands to extend creator content across multiple marketing...
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Platform
TikTok Enhances Accessibility With New ALT Text Feature For Photo Posts
April 28, 2025TikTok has introduced support for ALT text on photo posts, enabling creators to provide descriptive text...
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Brand
Truelink Capital Invests in AI-Powered Platform Channel Factory to Expand Into Digital Advertising
April 28, 2025Truelink Capital has acquired a stake in adtech firm Channel Factory to capitalize on the growing...
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Technology
How RAD Intel’s Score Takes Away Skepticism From Influencer Marketing
April 28, 2025RAD Intel is an AI-powered creative intelligence platform that provides data-backed recommendations for influencer and content ...
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Talent Collectives
Content First, Brand Deals Second: Inside Fixated’s Creator-Centric Approach
April 28, 2025Fixated is a creator management company founded in July 2023 by former BMG North America President...
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Commentary
Goldman Sachs Sees Rise Of Content Creators To 107 Million By 2030, Stronger Private Funding Landscape
April 25, 2025Goldman Sachs has released a comprehensive report on the creator economy, forecasting significant growth in both...
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Influencer
Jade Lily: Beauty Content Is Both About Business Strategy And Creative Choice
April 25, 2025Beauty content creator Jade Lily transitioned from corporate marketing to full-time content creation after being laid...
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Technology
AI-Driven Platform Influsence On Track For $300M Valuation
April 25, 2025Influsence Inc., an AI-powered influencer marketing analytics platform, projects over $30 million in Annual Recurring Revenue...
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Brand
LAMY Seeks To Elevate Financial Literacy Through UGC
April 25, 2025LAMY is expanding its TwoPlus1 platform with new user-generated content (UGC) capabilities, aiming to transform how...
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