Technology

How Shift In Content Strategy Accelerated VINwiki’s Growth

VINwiki has amassed over 2 billion views by sharing car stories that traditional vehicle history services...

Influencer

‘Things You Didn’t Know’ About Sidneyraz Until He Hacked Being A Full-Time Content Creator

Sidney “Sidneyraz” Raskind spent 15 years in obscurity before transforming into a life hack sensation with...

Agency

MindgruveMacarta Becomes First Agency To Offer End-To-End TikTok Shop Management In Brazil As Platform Expands To Latin America

MindgruveMacarta has expanded its partnership with Outlandish to become the first agency offering end-to-end TikTok Shop...

Technology

Studio71 Launches AI Tool To Help Creators Format Content Across Multiple Social Platforms

Studio71, a digital content firm, introduces Parcel, an AI-powered service that helps social media creators efficiently...

Brand

Expedia Launches ‘Trip Matching’ Feature That Turns Instagram Reels Into Travel Itineraries

Expedia has introduced “Trip Matching,” a feature that allows travelers to build itineraries based on Instagram...

Influencer

Oxford U Student Influencers Leverage Online Presence For Professional Advancement

While Oxford University's official Instagram boasts 1.8 million followers, student content creators are building audiences independent...

Influencer

Luxembourg Influencers Struggle As Local Businesses Resist Paying For Content

Content creators in Luxembourg are reporting challenges in monetizing their work as domestic businesses remain reluctant...

Talent Collectives

Ben Silverman’s Propagate Expands Creator Economy Footprint With Parker Management Acquisition

Propagate Content is acquiring Lindsay Nead's Parker Management in an eight-figure deal, adding the firm and...

Platform

TikTok Adds Direct Messaging Option For Live Streamers

TikTok has introduced a new feature enabling live streamers to activate direct messaging during broadcasts, according...

Platform

YouTube Unveils Creator Partnership Tools To Boost Brand Collaborations

YouTube has unveiled new tools designed to strengthen connections between brands and creators during the recent...

Commentary

Part One – Eager to Maximize ROI on Influencer Marketing Investments? Experts Share Diverse Perspectives on How to Optimize Brand-Creator Deals

Recent research reveals important developments in brand-creator partnerships. While Dash Social highlights the growing influence of...

Platform

Snap Finalizes $15 Million Music Licensing Deals with Major Publishers

Snapchat parent company Snap Inc. has secured licensing agreements with music publishers worth nearly $15 million...

Platform

OnlyFans Founder Tim Stokely Launches New All-Inclusive Subscription Platform for Creators

Image credit: Subs.com Tim Stokely, founder of OnlyFans, announces the launch of Subs.com, a new subscription...

Technology

Podscribe Expands Cross-Platform Analytics with Spotify Video Modeling, Enhanced Reporting Features

Podscribe has introduced new features to address cross-platform measurement challenges in podcast advertising as video content...

Commentary

UK Influencer Ad Disclosure Compliance Still Lags Despite Modest Gains

Fewer than three in five influencer advertisements on Instagram and TikTok in the UK are adequately...

Agency

Influencer Agency By Niggi Rebrands as Mumkin, Expanding Services Beyond Boutique Roots

By Niggi, the Dubai-based influencer marketing agency established in 2018, announced its rebrand to Mumkin as...

Commentary

Influencer Reveals 88% of Creators Still Operate as Side Hustlers Despite Industry Growth

Influencer, a global marketing agency, recently released new research highlighting key insights into the creator economy...

Platform

Snap’s 2025 NewFronts: Expanded Sponsored Snaps, Music Series, and AI-Powered Ad Tools Unveiled

Snap Inc. unveiled new advertising tools and formats at its 2025 IAB NewFronts presentation, expanding options...

Platform

Meta Unveils New Ad Formats Across Instagram Reels, Facebook, Threads in Major Expansion for Advertisers

Meta announced a suite of new advertising solutions across its platforms during the IAB NewFronts 2025...

Brand

Swedish PodX Group To Acquire Majority Stake In Lemonada Media, Marking U.S. Market Entry

PodX Group, a Stockholm-based international podcast company, plans to acquire a majority stake in Lemonada Media,...