Influencer

Xavier Mortimer Figured Out That Social Media Is His Most Effective Ticket Agent

Xavier Mortimer was already a Las Vegas headliner before he was a social media creator. What...

Tech

Out2Win Launches AI Infrastructure to Make Athlete-Influencer Marketing Scalable

Athlete-Influencer Marketing has become one of advertising's fastest-expanding categories, but running campaigns at scale has remained...

Commentary

Holiday Creator Content Volume Surged in 2025, But Only Top Brands Converted It Into Attention, Data Shows

Creator content aimed at the 2025 holiday season grew faster than any previous year on record,...

Commentary

The Content B2B Companies Already Have Won’t Earn Them an AI Citation

Many B2B companies have more owned content than they know what to do with. Almost none...

Agency

The Script That Scales: How Davis Creative Agency Turns Story Into Performance

For many direct-to-consumer (DTC) brands, scaling on Meta means producing more ads. Joshua Davis argues that's...

Influencer

How Comedy Creator Rob Don Built a Million-Follower Content Business by Playing Everyone but Himself

Rob Don is not on TikTok to be himself. The New York-based comedy creator has accumulated...

Commentary

Creator Economy Job Radar – July 28, 2026 – Intuit, Simon Property Group, WME, and More

Creator Economy and Influencer Marketing hiring for the final week of July extends into real estate,...

Commentary

Creator Economy Event Calendar – July 27, 2026 – Affiliate Summit East, Creator Economy Live East, Gamescom, and More

This week's Creator Economy calendar spans July 27 through August 30, 2026, covering eight events across...

Tech

Scoop’s Vivian Gomez on Why Influencer Marketing Needs a New Operating System 

Vivian Gomez spent 14 years scaling consumer technology & SaaS platforms before he looked at Influencer...

Agency

Coastline Creatives: A Talent Agency Where Creators Can See Every Pitch, Contact, and Invoice

Regan Cleminson founded Coastline Creatives in 2018 around a practice she finds few other agencies follow:...

Strategy

How AI Search Is Redefining Creator Value for Brands, According to Deloitte Digital’s Jenny Kelly

When Deloitte Digital's content practice pulled discoverability data for a brand client, one result stood out:...

Influencer

Ashton Hall Said He Turned Down Saratoga Water Partnership Over Missing Equity Stake  

Fitness influencer Ashton Hall said he declined a partnership offer from Saratoga Water because the deal...

Platform

YouTube Lets Shorts Creators Upload Custom Thumbnails, Reversing Prior Stance

YouTube is rolling out custom thumbnail uploads for Shorts to YouTube Partner Program creators, the company...

Platform

Snap Closes Out AI Ads Rollout With MCP Server Opening Platform to Third-Party Agents

Snap released the final episode of its "Snapchat's AI in Ads Crash Course" video series on...

Brand

YouTube Channel ‘Toys And Colors’ Debuts First Toy Line at Target

Bonkers Toys has released its first toy line based on “Toys And Colors,” the YouTube family...

Platform

Facebook Tests Video-First Home Screen

Facebook will test opening its app directly into a full-screen video player instead of the traditional...

Brand

Gap Inc. Opens Its Cross-Brand Creator Program to Employees

Gap Inc. is extending its creator affiliate and advocacy platform to its own workforce, allowing employees...

Commentary

Triton Digital’s June Podcast Ranker Keeps iHeart Audience Network on Top, Pushes ‘My Favorite Murder’ Into the Top Three

Triton Digital has released its U.S. Podcast Ranker for June 2026, showing iHeart Audience Network holding...

Influencer

How Cass Holland Turned a Beverage Cart Job Into a Multi-Platform Creator Business

The idea arrived between holes. Cassandra “Cass” Holland had started wearing body glitter at the music...

Tech

Flinque’s Ashish Gupta Says Influencer Marketing Isn’t Broken. The Way Brands Measure It Is 

When Ashish Gupta ran influencer campaigns for a SaaS client, a YouTube creator with more than...