Latest News
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Brand
Dhar Mann Studios Expands Leadership Team With Industry Vets As Creator-Led Studio Challenges Hollywood
June 5, 2025Dhar Mann Studios (DMS), a digital media company with over 136 million followers worldwide, is bolstering...
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Agency
Zaumu: Tackling Global AI’s Local Context Problem In African Creator Marketing
June 5, 2025Here is a hypothetical scenario - a creator with fewer followers in a small Kenyan town...
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Commentary
14 Industry Leaders Weigh In: What Publicis’ Latest Creator Economy Move Really Means
June 4, 2025Publicis Groupe’s acquisition of Captiv8, an end-to-end influencer marketing platform, is seen by many in the...
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Commentary
Portugal Calls For Tighter Regulations On Influencer Advertising Amid Consumer Protection Concerns
June 4, 2025Portugal's Association for Consumer Protection (Deco) has called for clearer regulations governing influencer marketing, citing growing...
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Commentary
UAE Live Streaming Industry On Track To Hit $3.4 Billion By 2030, TikTok Reveals
June 4, 2025The UAE's live streaming market is projected to grow from $1.9 billion to $3.4 billion by...
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Platform
Twin Galaxies: Connecting Gaming Creators With Competitive Communities
June 4, 2025Karl Jobst, a YouTube speedrunning analyst with over a million subscribers, launched his first official “DOOM”...
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Agency
How Starfish’s New Influencer Marketing Platform Empowers Small Businesses And Creators
June 4, 2025In April, tech company Starfish released a completely rebuilt influencer marketplace that addresses the trust deficit...
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Influencer
How A Stand-Up Comedian Used AI Weekly Practice To Create Viral Hit ‘BBL Drizzy’
June 4, 2025While many creators were still debating whether to experiment with AI, King Willonius had already created...
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Agency
Narrators: The Tech Agency Tackling Scale Challenges For Brands In Southeast Asia
June 4, 2025Southeast Asian influencer marketing is forecasted to reach around $790 million this year, growing at a...
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Platform
TikTok Launches Interactive Fan Experience For Miley Cyrus’ New Album Release
June 4, 2025TikTok has unveiled an exclusive in-app experience coinciding with the release of Miley Cyrus’ ninth studio...
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Platform
Amazon Ads Unveils New Twitch Sponsorship Tools For Brands
June 4, 2025Amazon Ads has launched Twitch Creator Sponsorships, a set of solutions designed to streamline brand collaborations...
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Talent Collectives
Lionize AI System Analyzed Over 30 Million Creator Profiles For Influencer Marketing Campaigns
June 4, 2025AI-driven influencer marketing platform Lionize has announced that its AI system has analyzed over 30 million...
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Commentary
Tribeca Announces Creator Economy Lineup, Red Carpet Treatment For Creators With ‘UP NEXT’ Program
June 4, 2025The Tribeca Festival, presented by OKX, has announced its 2025 Creator Economy programming lineup featuring a...
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Agency
Unpacking AWISEE’s Dedicated Influencer Scouting Service
June 3, 2025Multinational brands are increasingly partnering with specialized agencies as influencer marketing budgets continue to rise. The...
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Platform
Meta Introduces Enhanced Monetization Metrics For Creators, Improved Ad Campaign Flexibility
June 3, 2025Meta has launched Graph API v23.0 and Marketing API v23.0, introducing updates for creators and advertisers....
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Platform
Flipkart Launches EOSS With 70,000 Brands, Influencer Campaign, And New TVCs
June 3, 2025Flipkart commenced its Fashion End of Season Sale (EOSS) on May 30, 2025, featuring over 70,000...
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Commentary
Sprout Social Report: Gen Z Prefers Social Platforms For Search, Driving New Shopping Behaviors
June 3, 2025Social media has surpassed traditional search engines as the primary information source for Gen Z, according...
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Commentary
Guardian Study: Over 50% Of Mental Health Content On TikTok Contains Misinformation
June 3, 2025More than half of the top-trending mental health advice videos on TikTok contain misinformation, according to...
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Influencer
Golf Influencer Paige Spiranac Moves Into Executive Role At Grass League
June 3, 2025Paige Spiranac, a golf content creator with over 11 million followers across social platforms, has joined...
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Commentary
Snapchat Reveals Major Trends Reshaping Apparel Shopping In 2025
June 3, 2025Global apparel revenue is projected to reach $2 trillion by 2029, with one-third of all sales...
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