Brand

Starbucks Pilots TikTok Creator Network Program With Ad Revenue Sharing for Barista Creators

Starbucks will pilot a custom “Creator Network” within TikTok’s Content Suite this summer, making it the...

Commentary

The Deals, the Doubts, and the AI Tension: 27 Creator Economy Voices on the Biggest Takeaways From Cannes Lions 2026

Cannes Lions 2026 saw Creator Marketing move closer to the center of the festival than ever...

Platform

TikTok, Strava Launch €100K European Fund to Support Local Fitness Creators

TikTok and Strava, a tracking app for running and cycling, have launched a €100,000 pan-European Local...

Tech

PAVE Studios Taps Supporting Cast to Power ‘Crime House’ Subscriptions as Podcast Publishers Bet on Direct Revenue

PAVE Studios has selected Supporting Cast to provide subscription infrastructure for “Crime House,” the company's true...

Talent Collectives

Blink49 Creator Studios Names Former pocket.watch Exec Omar Gharaibeh as VP of Creator Partnerships

Blink49 Creator Studios has hired Omar Gharaibeh as Vice President of Creator Partnerships, per Deadline. Gharaibeh,...

Commentary

Emotional Response, Early Branding Predict Creator Ad Effectiveness Better Than Engagement Rate, Study Finds 

A joint study by WPP Media, System1, and TikTok covering 1,217 paid TikTok ads across eight...

Commentary

EU Opens Summit Coverage to Influencers, With Restrictions on Views, Brand Ties, and Political Ambitions

The Council of the European Union will grant social media content creators access to EU leaders'...

Influencer

How Tre Welch Turned Unscripted Family Moments Into a Calculated Media Business 

For eight months, Tre Welch went live almost every night while keeping the existence of his...

Strategy

From Zero to $350,000: How Genni Built Scent Beauty’s TikTok Shop in 90 Days

Three months after Scent Beauty launched on TikTok Shop with no prior presence on the platform,...

Platform

How a Century-Old Comics Syndicate Became a Creator Economy Accelerator

Tommy Devoid launched his daily comic strip “Never Been Deader” on Instagram in April 2023. Three...

Commentary

Beauty Brands Need 1,000-Creator Programs to Compete on TikTok Shop in 2026, Report Says

More than 30,000 beauty brands now operate on TikTok Shop globally, a density that has pushed...

Tech

Dentsu, CreatorIQ Partner to Integrate Audience Targeting Data With Creator Selection

Dentsu and CreatorIQ have announced a data partnership that connects dentsu's proprietary audience platform with CreatorIQ's...

Platform

Meta Relaunches Facebook Creator Studio as AI-Powered App

Meta is reintroducing Facebook Creator Studio as a standalone AI-powered application designed to help creators grow...

Platform

Sprout Social Adds Snapchat Publishing Integration, Enabling Brands to Schedule Stories and Spotlights

Sprout Social has launched a Snapchat publishing integration, making it available to all customers on the...

Influencer

MrBeast Hires Pietra Founder to Lead Creator-Brand Sponsorship Platform

Beast Industries has hired Ronak Trivedi, co-founder and former CEO of creator-commerce startup Pietra, to play...

Tech

The Podcast Consultant Is Acquiring Its Way to Scale, and CEO Karl Hughes Has Already Mapped the Risks

Most business podcasts fail not because of poor production, but because brands quit. Karl Hughes is...

Tech

As Institutional Money Flows Into Creator Content, Curbily Is Building the Studio Infrastructure Behind It

Jon Barnett has spent 15 years in creator production watching the same scene play out: a...

Agency

Avenue Z’s Jonathan Snow: TikTok Shop’s Best Customers Never Show Up in Its P&L

Jonathan Snow wants brands to stop treating TikTok Shop's profit-and-loss statement as the final word on...

Brand

Forbes Top Creators List Surpasses $1B in Collective Earnings for the First Time

Forbes unveiled its 2026 Top Creators List at the Cannes Lions International Festival of Creativity, with...

Talent Collectives

Fixated Taps Agents From CAA, Evolved as VPs of Talent

Creator-focused management company Fixated has hired Skyler Spooner and Britt Rivera as Vice Presidents of Talent,...