Platform

Meta Tests Episodic Content Hubs to Instagram, Facebook Reels With New ‘Series’ Feature

Meta is testing a new feature called "Series" for Reels on Instagram and Facebook, the company...

Platform

TikTok Launches Standalone Pro Events App in U.S., Debuts With FIFA World Cup 2026 Hub

TikTok launched TikTok Pro Events in the United States this week, a dedicated standalone application designed...

Influencer

iShowSpeed’s World Cup Song Lands Official FIFA Album Spot After Racking Up 50M Views in 24H

iShowSpeed’s “World Cup (Champions)” has secured a spot on the Official FIFA World Cup 2026 Album,...

Commentary

YouTube Daily Usage Surpasses Netflix Worldwide

YouTube overtook Netflix in average daily minutes per user in 2025, reaching 99.1 minutes per day...

Tech

How Wicked Saints Is Using Real-World Quests to Turn Games Into Brand Activation Channels

Brands entering gaming are used to a particular trade-off: high engagement, near-zero conversion. Roblox, Minecraft, and...

Commentary

BBC Studios Podcast Campaign Lifts Awareness 45% Among High-Earning World Cup Travelers

A podcast advertising campaign designed to reach World Cup travel audiences increased brand awareness by 45%...

Agency

Glossary Artists Signs Psychologist-Podcaster Dr. Patrice Le Goy and Creator-Dietitian Ayat Sleymann

Glossary Artists, the independent talent management firm founded by former TalentX and YMU Entertainment executives, has...

Agency

Fluent Inc. Enters Creator Marketing With Trevant, a Performance-Driven Agency

Fluent, Inc. has launched Trevant, an Influencer Marketing agency built to connect creator programs to revenue...

Influencer

Kai Cenat’s Streamer University Season 2 Confirmed, Search for New Participants Has Begun

Content group AMP announced that Streamer University will return for a second season, posting a six-second...

Platform

SiriusXM Brings Video Podcasts to Tubi in New Distribution and Ad Revenue Deal

SiriusXM and Fox Corporation's free streaming service Tubi announced a non-exclusive distribution and monetization agreement that...

Tech

Social Video Intelligence Startup Plot Raises $10M as Enterprise Demand Surges

Plot, a New York-based social video intelligence platform, raised $10 million in new funding to expand...

Platform

X Launches ‘React with Video,’ Letting Users Record Video Reactions to Posts

X has introduced "React with Video," a new feature that allows users to film video responses...

Tech

Ch@mobile Is Bringing Creator Culture to Wireless

Ch@mobile is launching a creator-led wireless platform that aims to turn mobile plans into fan memberships,...

Commentary

The Mailroom Model That Could Fix Creator Talent Management

The Creator Economy has professionalized fast, but its talent management layer is still catching up. The...

Tech

Collabios Built a European Creator Marketplace Around the Laws Most Brands Haven’t Read

When a European influencer campaign violates local disclosure law, the fine usually lands on the brand....

Strategy

Ashley Brock Says Creators Need Paid Media Skills as Organic Reach Weakens

Organic reach built the Creator Economy. Ashley Brock believes it won't sustain it. As organic distribution...

Influencer

Why Para Surf World Champion Liv Stone Is Pushing Brands Beyond the Adaptive Creator Label

When Got Milk came calling, Liv Stone had roughly 10,000 followers and a Para Surf World...

Influencer

Miranda McKeon on Building a Brand on What the Wellness Industry Refuses to Say

At 19, Miranda McKeon was mid-sentence on a path that looked nothing like the one she...

Influencer

How Luke Elsman Made Gym Humor Commercial for Brands Like Gymshark, Helimix, and Ghost 

A few years ago, a mentor told Luke Elsman that no major brand would ever want...

Influencer

Eleanor Neale on Building a True Crime Channel by Resisting the Click 

Most true crime creators are rewarded for the click. Eleanor Neale built one of YouTube’s most...