Agency

Endlss Launches AI-Powered Influencer Marketing Platform To Streamline Campaign Management For Brands

Endlss debuted its AI-powered influencer workflow and management platform Endlss Copilot, targeting growing brands seeking to...

Brand

Dana Malstaff’s Boss Mom Touts Community Building Approach To Business Success

Boss Mom founder Dana Malstaff has built her reputation on creating engaged communities that foster genuine...

Brand

Go Smaller To Become Bigger? Inside Glassbox Media’s Growth Strategy 

After selling his previous company, Giant Media, in 2014, media veteran David Segura took a break...

Influencer

Elizabeth Weber’s Path From ‘Love Island’ Winner To Creator Educator

Elizabeth Weber reached an audience of over 200,000 virtually overnight after winning “Love Island USA’s” first...

Agency

Performance Over Popularity: Inside Virality Boost’s Influencer Marketing Strategy

After managing over 70 affiliate programs and influencer campaigns for major brands including Ann Taylor, LOFT,...

Technology

Disctopia Launches Creator Ad Platform With AdsWizz, Offers Revenue Share Deal With Independent Podcasters

Disctopia, a streaming platform focused on independent creators, has launched a new advertising platform developed with...

Commentary

Emplifi Survey: Generational Gaps To Pose Challenges For Brands With One-Size-Fits-All Approach 

A new survey report from the social media management platform Emplifi, which polled nearly 1,000 U.S....

Agency

Linqia Reports Q1 2025 Growth With Expansion Of  Cross-Channel Strategies

Influencer marketing agency Linqia has released its Q1 2025 results, which show increased campaign volume, spending,...

Commentary

CEO LinkedIn Presence Varies Widely Across Europe, Study Shows

Switzerland tops the list of countries with the highest concentration of chief executive officers on LinkedIn,...

Commentary

The Birth Of Creator IPOs: What Does GigaStar’s $1.3M YouTube Creator Raise Mean For Creator Financing?

YouTube creator Mr. Hand Pay (Jason Boehlke) recently closed a $1.3 million funding round by selling...

Technology

How Shift In Content Strategy Accelerated VINwiki’s Growth

VINwiki has amassed over 2 billion views by sharing car stories that traditional vehicle history services...

Influencer

‘Things You Didn’t Know’ About Sidneyraz Until He Hacked Being A Full-Time Content Creator

Sidney “Sidneyraz” Raskind spent 15 years in obscurity before transforming into a life hack sensation with...

Agency

MindgruveMacarta Becomes First Agency To Offer End-To-End TikTok Shop Management In Brazil As Platform Expands To Latin America

MindgruveMacarta has expanded its partnership with Outlandish to become the first agency offering end-to-end TikTok Shop...

Technology

Studio71 Launches AI Tool To Help Creators Format Content Across Multiple Social Platforms

Studio71, a digital content firm, introduces Parcel, an AI-powered service that helps social media creators efficiently...

Brand

Expedia Launches ‘Trip Matching’ Feature That Turns Instagram Reels Into Travel Itineraries

Expedia has introduced “Trip Matching,” a feature that allows travelers to build itineraries based on Instagram...

Influencer

Oxford U Student Influencers Leverage Online Presence For Professional Advancement

While Oxford University's official Instagram boasts 1.8 million followers, student content creators are building audiences independent...

Influencer

Luxembourg Influencers Struggle As Local Businesses Resist Paying For Content

Content creators in Luxembourg are reporting challenges in monetizing their work as domestic businesses remain reluctant...

Talent Collectives

Ben Silverman’s Propagate Expands Creator Economy Footprint With Parker Management Acquisition

Propagate Content is acquiring Lindsay Nead's Parker Management in an eight-figure deal, adding the firm and...

Platform

TikTok Adds Direct Messaging Option For Live Streamers

TikTok has introduced a new feature enabling live streamers to activate direct messaging during broadcasts, according...

Platform

YouTube Unveils Creator Partnership Tools To Boost Brand Collaborations

YouTube has unveiled new tools designed to strengthen connections between brands and creators during the recent...