Platform

Ray-Ban Meta Glasses Launch In India With AI Assistant, Live Translation Features

Meta has introduced its AI-powered smart glasses to the Indian market as the country's creator economy...

Platform

Threads Tests Instagram-Free Sign-Up Option For EU Users

Commentary

Next Stage Of Influencer Marketing Hinges On Organizational Change, Not Technology, Report Reveals

Influencer marketing's next stage depends more on organizational transformation than technological advancement, according to findings from...

Influencer

YouTube Creator Luke Nichols Shuts Down ‘Outdoor Boys’ After 10 Years, 15 Million Subscribers

Luke Nichols, creator of the popular “Outdoor Boys” YouTube channel, announced he’s shutting down the channel...

Technology

Are Trading Card Livestreams The New Frontier Of Creator Commerce?

Fanatics Live is part of a growing movement in how creators monetize their content through vertical-specific...

Technology

Roblox Launches New Commerce Tools For Creators To Sell Physical Products In Virtual Experiences

Roblox has unveiled new commerce capabilities that allow users to purchase physical products directly within virtual...

Platform

Instagram Launches ‘Referrals’ Program For Creators To Drive Traffic, Sign-ups

Instagram is testing a new program that pays creators for driving people to the app, Meta...

Commentary

ALO Yoga, Influencers Hit With $150M Class Action Lawsuit Over Undisclosed Paid Social Media Campaigns

A class action lawsuit filed in federal court in Illinois targets popular athleisure brand ALO Yoga...

Platform

TikTok Expands Mental Health Initiatives With $2.3M Fund, In-App Meditation Features

TikTok has launched new mental health and well-being features across its platform while expanding funding for...

Platform

EU Charges TikTok With Breaching Digital Services Act Over Ad Transparency

The European Commission has informed TikTok of its preliminary findings that the social media platform has...

Agency

Omnicom Media Group Consolidates Influencer Marketing In MENA Under Creo Brand

Omnicom Media Group (OMG), the media services division of Omnicom, is consolidating its influencer marketing capabilities...

Platform

Spotify Revises Podcast Play Count Feature After Creator Backlash

Spotify announced changes to its recently introduced podcast play count feature following criticism from creators. The...

Commentary

Mexico Seeks Compensation From MrBeast For Using Ancient Maya Sites In Chocolate Ad

Mexico is demanding compensation from YouTuber MrBeast's production company for allegedly using the country's ancient archaeological...

Brand

Why SheaMoisture Tapped Influencers To Promote New Hair Collection Launch

SheaMoisture hosted its first international brand trip in March to Montego Bay, Jamaica, to launch its...

Agency

From TRND To Endlss: How Listening To Customers Transformed A Business 

During the pandemic-fueled e-commerce boom of 2020-2022, David Abbey and his team had built the social...

Strategy

How Podscribe’s TransUnion Integration Brings Demographic Precision To Podcast Advertising

Podscribe, whose recent research revealed that 99% of podcast advertisers reach only one-quarter of potential listeners,...

Agency

Whalar Group Secures $400 Million Valuation With Investment From Marc Benioff, Shopify, ‘Fast And Furious’ Producer Neal Moritz

Global creator enterprise Whalar Group has raised capital at a $400 million valuation from investors including...

Commentary

Experts Bring Legal Issues To Light As Creator Economy Grows

Legal experts at Alt Legal's 2025 I ♡ Trademarks Conference Influencer Marketing Panel have identified a...

Technology

From 90 Days To Now: How Splitz is Fixing The Creator Payment Problem

"Getting paid today, getting paid quicker. That's what it's about. Making money today, not in 160...

Commentary

Part Two – In Search Of Better ROI, Experts Say Brand-Creator Deals Must Go Beyond Metrics

Brands face mounting pressure to optimize creator partnerships as investments surge - according to a World...