Latest News
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Platform
TikTok’s Secret Plan To Shake Up European E-commerce: What 40 New Hires Reveal
July 24, 2024ByteDance-owned TikTok is preparing to launch its in-app shopping platform, TikTok Shop, in Spain and Ireland...
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Agency
From Crisis To Opportunity: Ogilvy’s Influence Shield Promises To Turn Brand Nightmares Around
July 24, 2024Ogilvy PR launched Influence Shield, a global risk management service that enhances brand safety in influencer...
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Influencer
Influencer Paige Lorenz Makes Waves In Home Fashion With New Bedding Line
July 24, 2024Lifestyle influencer Paige Lorenz, known for her Dairy Boy apparel brand, has expanded into the home...
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Tech
Gaming Giants Thece, Gamurs Group Join Forces To Enhance Brand Engagement
July 24, 2024Thece, a company specializing in brand integration within gaming experiences, announced a strategic partnership with Gamurs...
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Influencer
Olympic Committee Throws Flag On Prime: Why Logan Paul And KSI’s Drink Brand Is In Hot Water
July 24, 2024The U.S. Olympic and Paralympic Committee (USOPC) filed a federal lawsuit against Prime, the energy drink...
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Influencer
Top Investors Are Backing Jake Paul’s Personal Care Brand W With $14 Million
July 24, 2024Jake Paul’s men’s personal care brand, W, announced a $14 million funding round, including seed financing...
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Influencer
The Ocky Way: How A Catchphrase Catapulted Rahim Mohamed To Social Media Stardom, Landed Campaigns With Paramount
July 24, 2024Content creator Rahim Mohamed, known for his "Ocky Way" bodega videos on TikTok, has leveraged his...
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Influencer
From Northwest Tours To Social Media Stardom: How Country Singer “Lady Redneck” Became A UGC Powerhouse
July 24, 2024Stephanie Lee Lowry, known professionally as “Lady Redneck,” has emerged as a notable figure to watch....
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Brand
The Pacsun Collective Taps Content Creators To Capitalize On Fashion Marketing Trends
July 23, 2024Fashion retailer Pacsun unveiled its Fall 2024 "Better in Baggy" campaign, utilizing content creators from its...
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Platform
Real-Time Reactions Power X’s 20% Edge In Sports Fan Base
July 23, 2024A recent analysis reveals that X attracts significantly more sports fans than its competitors. According to...
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Agency
UTA Snags Top Talent Agent To Take Over The UK Creator Scene
July 23, 2024United Talent Agency (UTA) expanded its U.K. Creators division with the addition of agent Beth Heard....
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Platform
Meta’s New Ad Trick For Marketers: Automatically Detected Website Offers
July 23, 2024Meta introduced a new feature in its ad setup process that automatically detects and incorporates offers...
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Platform
Reddit’s 1,000+ Sports Communities: The Untapped Goldmine For Brands And Leagues
July 23, 2024Reddit announced a new partnership program with major sports leagues to enhance fan engagement and create...
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Influencer
From Track Star To Digital Influencer: Precious Beattie’s Rise In The Creator Economy
July 23, 2024In a world where personal setbacks can lead to unexpected opportunities, Precious Beattie’s journey stands out...
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Technology
Intelligent Influence: Hypetap’s Detch Singh Reveals Key To Driving Tangible Business Outcomes In Influencer Marketing
July 23, 2024Detch Singh is the founder of Hypetap, a company setting industry standards through technology and strategic...
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Influencer
Wholesome Family Content Creation With Joseph From The Dad Diaries
July 23, 2024A loving father, former director, writer, and now content creator, Joseph Tito has crafted a rewarding...
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Influencer
From Radio Hits To Comedy Skits: Paul Loduca’s Content Creation Journey
July 23, 2024A multifaceted creative, Paul Loduca has established himself as one of the most prominent names in...
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Influencer
Influencer Katie Shutt On Balancing Modeling, Fitness, And Mindfulness
July 22, 2024Katie Shutt’s story represents a compelling case study of resilience and reinvention. The Newcastle-based content creator,...
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Technology
Breaking The Algorithm Addiction: Moondust Management’s Mission To Free Creators From Platform Dependence
July 22, 2024Moondust Management, founded by industry veteran Kamla Pande in 2019, has found ample success in the...
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Influencer
Psychology Student By Day, Rising Influencer By Night: Meet The 20-Year-Old Redefining Content Creation
July 22, 2024The social media world is witnessing the rise of a new voice capturing brand attention and...