Latest News
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Influencer
iShowSpeed To Challenge Sports Legends In New YouTube Series Backed By DICK’S Sporting Goods
May 16, 2025OBB Media and YouTube creator iShowSpeed, whose real name is Darren Watkins, are launching "Speed Goes...
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Commentary
UBS Reveals Instagram Metrics Could Predict Investment Returns
May 16, 2025UBS Evidence Lab's latest report, 'A Millennial's Guide to Instagram,' identifies a correlation between social media...
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Brand
Hawaiian Tropic Partners With Alix Earle For ‘Tana Sutra’ Summer Campaign
May 16, 2025Hawaiian Tropic has partnered with social media influencer Alix Earle for "Tana Sutra," a creative campaign...
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Platform
Threads Updates Features With Multi-Link Support, Enhanced Analytics
May 16, 2025Meta has introduced new profile features for its Threads platform, enabling users to add multiple links...
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Technology
Acast’s New Tool To Help Brands Use Podcaster Voices In Scripted Ads
May 16, 2025Podcast company Acast has launched Talent-Voiced Ads, a new format allowing advertisers to leverage podcast personalities'...
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Agency
Later’s New CMO Eyes Influencer Marketing Transformation Through Metrics, Talent, And Myth-Busting
May 15, 2025"I think influencer marketing is one of the fastest-growing and highest-performing channels today, but it's still...
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Commentary
Group RFZ Launches Tool To Measure Individual Influencer Post Performance, Impact
May 15, 2025Digital measurement firm Group RFZ has announced a new service in Content Lens, a tool designed...
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Talent Collectives
‘The Walking Dead’ Studio Skybound Acquires Nine Four Entertainment As Digital Creator Representation Arm
May 15, 2025Skybound Entertainment, the studio behind "The Walking Dead" and "Invincible," has acquired digital talent representation firm...
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Technology
Billo Launches Creative Performance Engine To Match Brands With Creators Based On Verified Ad Metrics
May 15, 2025Creator video ads platform Billo has unveiled its Creative Performance Engine, enabling brands to select content...
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Platform
Meta Reports $547 Billion Economic Impact, Supporting 3.4 Million U.S. Jobs
May 15, 2025Meta’s platforms continue to be significant business tools across the United States, according to the company's...
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Platform
TikTok Launches ‘AI Alive’ Feature To Transform Photos Into Videos In Stories
May 15, 2025TikTok introduces “AI Alive,” a new feature that transforms static photos into videos within the platform's...
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Influencer
MrBeast Partners With Riyadh Season To Launch Exclusive Content, Global Attractions In Saudi Arabia
May 15, 2025MrBeast has formalized a partnership with Riyadh Season 2025 to develop exclusive content and physical attractions...
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Platform
MrBeast’s ‘Beast Games’ Scores Two-Season Renewal After Becoming Amazon Prime Video’s Most-Watched Unscripted Show
May 15, 2025Prime Video renewed "Beast Games," the competition series created and hosted by YouTuber MrBeast, for two...
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Talent Collectives
Monica Khan’s Answer To A Content Creator’s Growth Problem
May 15, 2025Monica Khan set up the digital division at Strand Entertainment, a Hollywood talent management company, in...
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Agency
Ashley Rudder’s Creative Darwinism Philosophy: “Only The Work that Performs and Resonates Will Survive”
May 15, 2025"The creator economy is no longer a trend. It's actually an infrastructure," says Ashley Rudder, Chief...
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Commentary
HubSpot’s INBOUND 2025 Heads To San Francisco With Lineup Including Amy Poehler, Sean Evans, And Dario Amodei
May 14, 2025Image credit: HubSpot HubSpot is moving its flagship INBOUND conference to San Francisco for the first...
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Agency
INFLUISH: Influencer Marketing Platform With 15,000+ Creators Onboarded, Official Meta API Access
May 14, 2025India-based INFLUISH announced it has onboarded over 15,000 influencers and 3,000 brands into its platform following...
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Commentary
Major Brands, Influencer Firms Sign Updated Marketing Code Of Conduct
May 14, 2025The Incorporated Society of British Advertisers (ISBA) and the Influencer Marketing Trade Body (IMTB) have announced...
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Agency
#paid Launches YouTube Creator Integration To Enable Organic, Paid Brand Campaigns Through Unified Platform
May 14, 2025Creator marketing platform #paid has launched YouTube creator integration, enabling brands to run both organic and...
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Agency
Captiv8 Partners With Perplexity To Embed Advanced AI Capabilities Into Influencer Marketing Platform
May 14, 2025Captiv8, an influencer marketing platform for enterprise brands, announced a strategic partnership with Perplexity for Startups...
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