Latest News
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Agency
The Social Native Approach To Creator Content: Volume, Measurement, And Long-Term Partnerships
June 3, 2025Social Native has quietly built a platform that has completed 1.8 million creator collaborations over the...
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Talent Collectives
Putting Creators First: Inside Upside Down Talent’s Growth Strategy
June 3, 2025"Creators are humans. That's the biggest thing," says Cameron Bunn, Chief Growth Officer at talent management...
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Commentary
Brett Dashevsky On Reimagining The Creator Economy As A Small Business Movement
June 3, 2025"We have to start recognizing that the creator economy is this new era of small businesses...
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Agency
As TikTok Shop Champions Rake In Millions, UpTik Challenges Brands To Seize Overlooked Opportunities
June 3, 2025TikTok Shop generated $33 billion in sales worldwide last year, of which $9 billion originated from...
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Influencer
How One Influencer’s Campaign Led To UK Vape Ban
June 3, 2025A single social media post by environmental influencer Laura Young has culminated in a UK-wide ban...
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Influencer
Identity Theft: Influencer Discovers Deepfake AI Account Stealing Her Wedding Photos
June 2, 2025Brooklyn-based content creator Kelly Stranick recently discovered an AI-generated Instagram account using her wedding photos with...
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Commentary
Tribeca’s New Creator Spotlight: Film Festival Courts Social Media Stars As Attendance Dips
June 2, 2025Tribeca Festival is expanding its creator economy focus with a new dedicated event, as attendance numbers...
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Platform
Pinterest Scores First Sports Partnership With WNBA Champion Amid Surge In Women’s Basketball Searches
June 2, 2025Pinterest has scored an official partnership with the 2024 WNBA Champion New York Liberty, focused on...
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Platform
Twitch Unveils New Mobile-Focused Features, Monetization Options
June 2, 2025Twitch announced major product updates at its tenth anniversary TwitchCon in Rotterdam amid shifts in the...
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Brand
Leasing.com Taps Automotive Influencer Tom Shorrock To Demystify Car Leasing Process
June 2, 2025Leasing.com has partnered with automotive content creator Tom Shorrock in a video-first collaboration aimed at making...
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Brand
How Creator Camp Secured A ‘Shark Tank’ Deal With Barbara Corcoran
June 2, 2025Creator Camp secured a $350,000 investment from Barbara Corcoran on “Shark Tank” in exchange for 18%...
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Agency
Statusphere’s Enhanced Creator Targeting Explained
June 2, 2025Micro-influencer marketing platform Statusphere recently introduced expanded creator targeting capabilities that match brands with micro-influencers using...
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Technology
The Human Factor Driving Kovalee’s UGC Creator Community
June 2, 2025The vast majority of brands working with creators have experienced the difficulty of maintaining consistent, high-quality...
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Agency
The SheSpeaks Strategy For Getting Full Value From Influencer Content
June 2, 2025Major brands spend millions securing rights to influencer content, then use it once. This costly inefficiency...
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Agency
Podcast Strategy Meets Digital Marketing: Inside Moburst’s Acquisition Of Kitcaster
June 2, 2025Moburst’s April acquisition of Kitcaster—its second acquisition in five months—aims to expand the company’s service offerings...
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Commentary
Dutch Media Authority To Supervise Micro-Influencers Starting June 16
May 30, 2025The Dutch Media Authority has announced the expansion of its regulatory oversight to include content creators...
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Brand
Jack Link’s To Launch Protein-Packed Meat Snack Line In Partnership With MrBeast
May 30, 2025Global meat snacks brand Jack Link's is teaming up with MrBeast (Jimmy Donaldson) to develop a...
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Technology
NaviSavi: A Travel UGC Marketplace Creating Revenue Paths For Creators Without Large Followings
May 30, 2025In the $11+ trillion global tourism industry, destinations pay premium rates to influencers for social posts...
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Technology
Fabulate: Streamlining Creator Marketing Workflows For Enterprise Brands
May 30, 2025Image: Fabulate founders Ben Gunn, Nathan Powell, Toby Kennett, and Sachin Singh Nathan Powell and Ben...
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Technology
Button CEO Michael Jaconi Reveals The Attribution Problem Costing Creators Millions
May 30, 2025In 2013, in the emerging mobile-first world, Michael Jaconi observed that the web economy, at least...