Agency

The Social Native Approach To Creator Content: Volume, Measurement, And Long-Term Partnerships

Social Native has quietly built a platform that has completed 1.8 million creator collaborations over the...

Talent Collectives

Putting Creators First: Inside Upside Down Talent’s Growth Strategy

"Creators are humans. That's the biggest thing," says Cameron Bunn, Chief Growth Officer at talent management...

Commentary

Brett Dashevsky On Reimagining The Creator Economy As A Small Business Movement

"We have to start recognizing that the creator economy is this new era of small businesses...

Agency

As TikTok Shop Champions Rake In Millions, UpTik Challenges Brands To Seize Overlooked Opportunities

TikTok Shop generated $33 billion in sales worldwide last year, of which $9 billion originated from...

Influencer

How One Influencer’s Campaign Led To UK Vape Ban

A single social media post by environmental influencer Laura Young has culminated in a UK-wide ban...

Influencer

Identity Theft: Influencer Discovers Deepfake AI Account Stealing Her Wedding Photos

Brooklyn-based content creator Kelly Stranick recently discovered an AI-generated Instagram account using her wedding photos with...

Commentary

Tribeca’s New Creator Spotlight: Film Festival Courts Social Media Stars As Attendance Dips

Tribeca Festival is expanding its creator economy focus with a new dedicated event, as attendance numbers...

Platform

Pinterest Scores First Sports Partnership With WNBA Champion Amid Surge In Women’s Basketball Searches

Pinterest has scored an official partnership with the 2024 WNBA Champion New York Liberty, focused on...

Platform

Twitch Unveils New Mobile-Focused Features, Monetization Options

Twitch announced major product updates at its tenth anniversary TwitchCon in Rotterdam amid shifts in the...

Brand

Leasing.com Taps Automotive Influencer Tom Shorrock To Demystify Car Leasing Process

Leasing.com has partnered with automotive content creator Tom Shorrock in a video-first collaboration aimed at making...

Brand

How Creator Camp Secured A ‘Shark Tank’ Deal With Barbara Corcoran

Creator Camp secured a $350,000 investment from Barbara Corcoran on “Shark Tank” in exchange for 18%...

Agency

Statusphere’s Enhanced Creator Targeting Explained

Micro-influencer marketing platform Statusphere recently introduced expanded creator targeting capabilities that match brands with micro-influencers using...

Technology

The Human Factor Driving Kovalee’s UGC Creator Community

The vast majority of brands working with creators have experienced the difficulty of maintaining consistent, high-quality...

Agency

The SheSpeaks Strategy For Getting Full Value From Influencer Content

Major brands spend millions securing rights to influencer content, then use it once. This costly inefficiency...

Agency

Podcast Strategy Meets Digital Marketing: Inside Moburst’s Acquisition Of Kitcaster

Moburst’s April acquisition of Kitcaster—its second acquisition in five months—aims to expand the company’s service offerings...

Commentary

Dutch Media Authority To Supervise Micro-Influencers Starting June 16

The Dutch Media Authority has announced the expansion of its regulatory oversight to include content creators...

Brand

Jack Link’s To Launch Protein-Packed Meat Snack Line In Partnership With MrBeast 

Global meat snacks brand Jack Link's is teaming up with MrBeast (Jimmy Donaldson) to develop a...

Technology

NaviSavi: A Travel UGC Marketplace Creating Revenue Paths For Creators Without Large Followings

In the $11+ trillion global tourism industry, destinations pay premium rates to influencers for social posts...

Technology

Fabulate: Streamlining Creator Marketing Workflows For Enterprise Brands

Image: Fabulate founders Ben Gunn, Nathan Powell, Toby Kennett, and Sachin Singh Nathan Powell and Ben...

Technology

Button CEO Michael Jaconi Reveals The Attribution Problem Costing Creators Millions

In 2013, in the emerging mobile-first world, Michael Jaconi observed that the web economy, at least...