Entertainment 360, a Los Angeles-based talent management company, has acquired Brigade, a creative management firm focused on digital talent whose clients include Substack writers, podcasters, and influencers, according to The Hollywood Reporter.

Brigade founder Max Stein will become a partner at Entertainment 360, which is run by a collective of partners, and will bring his team and clients with him. The acquisition moves Entertainment 360 further beyond traditional film and TV representation and follows the company’s recent hires and expansion into lifestyle and digital business representation.

Brigade’s clients include fashion writer Leandra Medine Cohen; Emily Sundberg, who writes the “Feed Me” newsletter; Chris Black and Jason Stewart, hosts of the “How Long Gone” podcast; stylist Danielle Goldberg; Karley Sciortino, writer and producer of “I Want Your Sex”; TV personality Zanna Roberts Rassi; and Casey Lewis, founder of the “After School” newsletter.

Entertainment 360 will look to Brigade to help sign digital talent to brand deals and partnerships, as well as to new business opportunities in publishing, podcasts, and traditional media, according to THR.

“The ways audiences discover and engage with entertainment have changed, and so have the needs of the talent building careers today,” the Entertainment 360 partners said in a statement. “Max recognized this evolution early, and he and his exceptional team have built a remarkable business representing exactly the kind of original, forward-thinking talent we have always sought to work with. Bringing Brigade into 360 expands what we can offer our clients and strengthens our ability to create extraordinary opportunities for artists across an increasingly diverse entertainment landscape.”

Stein said in a separate statement that his clients “have built remarkable careers by following their own taste and instincts, and our job has been to help them turn those ideas into lasting businesses.” He added: “Joining forces gives our clients access to many more opportunities, while allowing us to preserve the personal approach that has always defined Brigade.”

The deal adds to a run of consolidation in creator talent management this year. Fixated paid seven figures for a Roblox-focused agency, Night raised $70 million to expand into gaming and live events, and Launchd, UnderCurrent, and Winclap have been acquiring smaller firms. Managers interviewed for that report described their role shifting from selling a creator’s attention one campaign at a time to acting as operating partners for creators building businesses across multiple revenue streams.

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