Platform

TikTok’s New U.S. Investors Get Limited Control In Joint Venture Deal, Internal Memo Shows

TikTok has finalized an agreement to transfer its U.S. operations to a new joint venture majority-owned...

Commentary

Creator Economy Jobs December 2025: Twitch, Adobe, Lowe’s Hiring Spree Caps Year Of Professionalization

The creator economy concludes 2025 with notable hiring activity across traditional retailers, health companies, and specialized...

Influencer

How F1 Photographer & Creator Kym Illman Garnered Over 1.3B Views, 600K Followers Across Platforms In 2025

Kym Illman, an accredited Formula 1 photographer and content creator, reports generating 1.36 billion views across...

Talent Collectives

Creator Marketing Platform Collective Voice Announces Closure

Collective Voice, a creator monetization platform that served 140,000 creators and 22,000 brands, announced it will...

Strategy

How Ninja And Movers+Shakers Turned Fan Creations Into A Creator-Led Campaign

When Ninja’s CREAMi machines began popping up on TikTok and Instagram feeds, the momentum didn’t come...

Agency

The Role Of A CFO In The Creator Era: Inside Influencer’s Latest Executive Hire

Creator marketing agency Influencer has appointed Ryan Fitzpatrick as its Chief Financial Officer (CFO) in response...

Strategy

Tiltify’s Michael Wasserman On Why Creator-Led Giving Is Becoming A Core Layer Of The Creator Economy

Creator-led fundraising is no longer a niche experiment inside the creator economy. According to new findings...

Agency

How Girl Socially Turns Personality-Driven Marketing Into Growth For Creators & Female-Led Brands

Founded in 2021, Girl Socially is based in North Carolina and operates as a dual-model agency...

Technology

How Korean Tech Company VAIV Is Turning Influencer Discovery Into A Data Science Problem Through WHOTAG

For beauty marketers operating in the creator economy, influencer discovery has long been a time-intensive exercise...

Platform

Spotify For Creators Is Quietly Rebuilding The YouTube Playbook For Podcasts

Spotify for Creators, the rebranded successor to Anchor and Spotify for Podcasters, is often framed as...

Platform

LinkedIn Bets On Games To Build Professional Connections, Daily Habits

When LinkedIn introduced in-platform games in May 2024, the move appeared, at first glance, out of...

Platform

YouTube Shopping Reaches An Inflection Point As TV, Search, And Creator Trust Converge

The YouTube shopping ecosystem entered a new phase in late 2025, moving from an experimental monetization...

Platform

Instagram’s Algorithm Reset Clarifies The Rules, But Raises The Stakes For Creators

Instagram’s December 2025 algorithm update did not introduce an entirely new system. Instead, it formalized a...

Platform

Twitter Alternatives In 2026: The Platform Didn’t Get Replaced. It Got Unbundled

The prolonged turbulence at X has not produced a single, dominant successor to Twitter. Instead, it...

Platform

Patreon Casts Comedian As Mob Boss Santa In Creator-Led Holiday Campaign

Patreon launched its first holiday gifting campaign on December 1, featuring comedian Stavros "Stavvy" Halkias as...

Agency

Online Travel Agency Trip.com Launches Creator Ecosystem With 12K Influencers, $14M Incentive Fund

Trip.com Group unveiled Trip Community, a unified platform integrating the company's content and creator initiatives to...

Platform

YouTube Terminates AI-Generated Fake Movie Trailer Channels

YouTube has permanently shut down two channels that produced AI-generated fake movie trailers, escalating enforcement action...

Technology

AI Creator Platform Humanz Raises $15M, Acquires Ubiquitous, Bambassadors

Humanz announced a $15 million funding round and the acquisitions of Ubiquitous and Bambassadors. The Tel...

Platform

TikTok Signs Deal To Transfer U.S. Operations To American-Led Joint Venture

TikTok has signed an agreement to house its U.S. operations in a new joint venture majority-owned...

Talent Collectives

Fixated Raises $50M From Eldridge Industries To Build Creator-First Entertainment Infrastructure

Digital talent management company Fixated announced a follow-on investment from Eldridge Industries, bringing its total available...