Brand

CreatorHub Madrid Set To Launch With 50+ Influencers As Partner App Luffa Debuts

CreatorHub Madrid, a new multi-day event focused on content creators and technology, is scheduled to launch...

Commentary

How Gen Z Is Reshaping Digital Media Through ‘Creative Maximalism’

A new generation of digital natives is transforming online content through what YouTube‘s Culture & Trends...

Agency

NewGen Taps Industry Vet Dana Pirkle To Spearhead Creator Division Growth

Creator agency NewGen has appointed Dana Pirkle as its new Talent Director. Based at the company’s...

Influencer

MrBeast Reportedly Planning To Launch Mobile Service

YouTuber MrBeast is preparing to launch his own mobile phone service, according to a Business Insider...

Influencer

Kai Cenat Targets 1 Million Subs In ‘Final Mafiathon’ With Michael B. Jordan

Twitch streamer Kai Cenat has revealed plans for “Mafiathon 3,” promising to “go bigger than ever”...

Talent Collectives

Talent Agency UnderCurrent Talent Expands Digital Creator Roster With Project15 Acquisition

UnderCurrent Talent has acquired boutique creator management company Project15, bringing additional digital talent to its existing...

Platform

YouTube Rolls Out ‘Hype’ Feature Globally To Boost Smaller Creators

YouTube is expanding its “Hype” feature to 39 countries, including the United States, United Kingdom, Japan,...

Commentary

Food & Beverage Now 4th Largest Content Category On YouTube As Viewership Surges 32%

Food and beverage content on YouTube generated 457 billion views in Q1 2025 alone, representing year-over-year...

Commentary

Creator Economy Jobs August 2025: Global Expansion And Nonprofit Sector Drive Opportunities

Creator economy employment opportunities continue expanding into August, with companies across entertainment, technology, and nonprofit sectors...

Influencer

Kai Cenat Unveils Fortnite Icon Series Skin In Las Vegas Sphere

Streamer Kai Cenat revealed his upcoming Fortnite Icon Series skin through a two-minute video displayed on...

Technology

LFG: The DJ-Only Streaming Platform On A Mission To Take Back the Decks

DJs are the drivers of global dance music culture, yet on major streaming platforms, they’re buried...

Talent Collectives

Sixteenth Names Paramount Veteran RJ Larese As U.S. President, Elevates Four To Partner Roles

Sixteenth, a global creator talent management company within Whalar Group, announced RJ Larese as the new...

Technology

Klaxon AI: Making Audio Ad Creation Simple For Agencies And Creators

Klaxon AI is a UK-based company that transforms the complex process of creating audio advertising into...

Technology

Sony Innovation Fund Invests In Creator Monetization Platform Twiva To Boost Africa’s Creator Economy

Sony Innovation Fund has secured a strategic investment in African creator monetization platform Twiva, based in...

Commentary

Hers Study Shows American Midwest Leads in Social Media Influence, Trend Adoption

A new study from Hers reveals that the American Midwest has emerged as the nation’s leading...

Commentary

Live Streaming Viewership Up 5% Y-o-Y, Surpasses 9B Hours For First Time Since 2021

The global live streaming market has surpassed 9 billion quarterly hours watched for the first time...

Commentary

2025 AiMCO Awards Now Open With New Creator Categories

The Australian Influencer Marketing Council (AiMCO) has officially launched its 2025 awards program, introducing several new...

Commentary

Australia Officially Sets 16 As Minimum Age For YouTube Access

The Australian government has officially included YouTube in its social media ban for users under 16,...

Brand

Rockstar Games Is Expanding Creator Platform Team Ahead Of GTA VI Launch, Signaling Major UGC Push

Rockstar Games is actively expanding its creator platforms division with new senior roles, positioning the company...

Commentary

Livestreaming Sees Shift As Kick Joins ‘Big Four’ In Q2 2025

The global livestreaming industry maintained stability in the second quarter of 2025, generating 29.61 billion Hours...

Technology

How Bent Pixels Provides The  Infrastructure For Creators To Build Sustainable Businesses

“It all started with Shaq,” says Michael Pusateri, founder and CEO of Bent Pixels, recounting when...

Commentary

YouTube’s Had Enough Of ‘Inauthentic Content’ – 15 Experts Share Thoughts On The New Monetization Policy

YouTube has strengthened enforcement against what it now calls “inauthentic content” since July 15. However, as...

Platform

Bigo Live Expands To Latin America With First Creator Event In Mexico City

Bigo Live, the social livestreaming platform with over 500 million users across more than 150 countries,...

Influencer

What’s Behind iShowSpeed’s Mini-Hiatus From Live Streaming?

Popular livestreamer iShowSpeed announced a two-week break from content creation following an intensive European tour that...

Influencer

Why Destene And Brandon Chose Content Creation Over Corporate Offices

Destene Sudduth used to stare at spreadsheets in human resources while her husband Brandon analyzed financial...