Brand

CreatorHub Madrid Set To Launch With 50+ Influencers As Partner App Luffa Debuts

Published on September 8, 2025

CreatorHub Madrid, a new multi-day event focused on content creators and technology, is scheduled to launch from September 28 to 30. The event will feature more than 50 creators with a combined monthly reach exceeding five billion impressions, according to Variety.

Social app Luffa will serve as the event’s strategic partner, with UMusic Hospitality and Lifestyle joining as a leading partner. Social Shop Network (SSN) and the city of Madrid are also collaborating on the initiative.

The inaugural event will feature notable creators, including McKenzi Brooke, Melissa Gisoni, Teresa Giudice, Angelina, James Dumoulin, Michelle Barone-Lepore, Helen Hoey, Amber Marie Spears, Perez Hilton, Tank Sinatra, Booba Official, Chanel Ayan, John Cerasai, and Brian Rand.

CreatorHub Madrid aims to unite creators across entertainment, web3/fintech, gaming, lifestyle, and other sectors, demonstrating how emerging technologies can empower creators, engage fan communities, and support municipalities in developing cultural infrastructure.

Luffa App Launch

Coinciding with the event, Luffa will make its official debut as “the operating system for the creator/fan economy.” Incubated by Endless Protocol, a company valued at $1 billion following a $110 million funding round in 2025, Luffa will function as the event’s technical partner for engagement experiences.

The platform combines payment services, messaging, and community management tools. For creators, Luffa offers a unified interface to launch campaigns, distribute perks, manage communities, and process payments. For fans, the app serves as a “digital passport where loyalty is treated like currency.”

Eric Vreeland, Luffa’s Chief Operating Officer, notes that “this is already estimated to be a $250 billion market – but over the next few years it’s set to double.”

“What we’re trying to enable is a way for fans to share their data with the creators that they are interested in supporting and withhold it or keep it private from those that they don’t, and provide their loyalty and get rewarded for providing their loyalty,” he said.