Senior Strategic Planning manager

Location: Bangkok, ThailandPosted: Oct 2Company type: Creator TechApply route: Apply direct

Senior Manager of Strategic Planning is responsible for developing and executing comprehensive strategies that align with client business objectives and industry trends. This role requires a deep understanding of influencer marketing and strategic planning (IMC). The Lead will oversee a small team of strategic planners, mentor their development, and build a strong foundation internally as a team as well as externally with clients.

Integrated Marketing Communications

Strategy Development: Oversee the team to understand and develop comprehensive digital marketing strategies that align with client business objectives and industry trends.
Market Research: Oversee the team to conduct in-depth market research and competitive analysis to identify opportunities and challenges.
Experience: Prior Experience in managing planner team whose scope of work is in Influencer Marketing. A leader who can demonstrate ability to lead multiple support teams to align with client’s marketing objectives. A clear direction for each marketing campaign should be led by this candidate after client’s briefing.
Cross-Functional Collaboration: Collaborate with cross-functional teams (e.g., creative, media, account management) to ensure seamless execution of strategic plans.
Innovation: Stay up-to-date with the latest digital marketing trends and technologies. Identify and explore new opportunities for growth and innovation within the agency as well as introducing new innovations to the planner team.

Team Leadership

Mentorship: Mentor and develop a team of strategic planners, fostering a collaborative and high-performing work environment.
Oversight: Oversee the daily operations of the strategic planning team, ensuring efficiency and productivity.
Support: Provide guidance and support to team members, helping them develop their skills and knowledge.

Client Relationships

Relationship Building: Build and maintain strong relationships with clients, acting as a trusted advisor and strategic partner.
Presentation: Present strategic recommendations to clients in a clear and compelling manner, gaining their buy-in and support.
Collaboration: Collaborate with client teams to understand their business challenges and identify opportunities for growth.

Bachelor’s degree in Marketing, Communications, Business, or a related field. Master’s degree preferred.
7+ years of experience in strategic marketing, with a strong knowledge in influencer marketing, paid media, and creatives.
Leadership experience, with a passion for mentoring and developing talent.
Experience 3+ years managing teams size of at least 5 people.
Proven track record of developing and executing successful IMC campaigns.
Strong analytical skills with the ability to interpret data and translate it into actionable strategies.
Excellent communication and presentation skills, with the ability to convey complex ideas clearly.
Familiarity with influencer marketing tools and platforms, as well as social media trends.
Strong Fluency in English is Required
Prior track record of AI usage and adaptation will be highly considered