Influencer

Kelce Brothers Launch Amazon Retail Hub For ‘New Heights’ Podcast Merchandise

Amazon and the Kelce brothers unveiled Kelce Clubhouse, a retail destination for fans of the “New...

Commentary

YouTube’s Expanding CTV Role Pushes Media Agencies Toward Higher Investment In 2026, Pixability Finds

Media agencies are preparing to deepen their reliance on YouTube in 2026, as the platform’s role...

Commentary

CreatorIQ Survey Finds Creator Pay Skews To Top Tier Despite Rising Influencer Marketing Spend

Creator marketing budgets continued to expand in 2025, but earnings gains did not spread evenly across...

Agency

Creator Agency NewGen Wins Curaleaf Influencer Marketing Account To Combat Medical Cannabis Stigma

NewGen has secured a partnership with UK medical cannabis clinic Curaleaf to lead its influencer marketing...

Commentary

From Endless Scroll To Earned Attention: What Goat Agency’s 2026 Report Signals For Creators And Brands

For years, the creator economy has operated under a familiar assumption: audiences are distracted, attention spans...

Technology

Tech Company SuperAwesome Acquires Starglow Media To Expand Into Kids & Family Audio Content

SuperAwesome has acquired Starglow Media, an independent ecosystem of kids’ and family audio content. The deal...

Platform

WhatsApp Adds Member Tags, Text Stickers To Group Chats

WhatsApp has released three features for group chats focused on personalization and event management. According to...

Platform

Threads Tests Basketball Game For Direct Messages

Meta is developing an in-message basketball game for Threads as the company continues expanding features on...

Commentary

YouTube Creator Partnerships Require 90-Day Attribution Windows, Analysis Reveals

AI-powered creator advertising platform Agentio analyzed more than 10,000 YouTube creator integrations to determine optimal strategies...

Tech

Podcast Analytics Provider Podstock Partners With Swedish PodX Group For International Expansion

Podcast analytics company Podstock has formed a partnership with Stockholm-based PodX Group, marking Podstock’s first expansion...

Platform

Amazon Launches Creator Brand Program In UAE Through Partnership With Creators HQ

Amazon Ads and Creators HQ have launched the Amazon Creators Foundry, a program enabling UAE-based content...

Agency

QYOU Media-Owned Chtrbox Expands To Middle East With Dubai Hub Under Former TikTok India Head

Chatterbox Technologies Limited, known as Chtrbox and majority-owned by QYOU Media, has launched international operations, with...

Commentary

The 15 Fastest-Growing UK Instagram Accounts Of December 2025

Millie Bobby Brown gained 3.6 million Instagram followers in December 2025, outpacing Anthony Joshua’s 2.2 million...

Commentary

Creator Economy M&A Deals Jump 17% In 2025 As Software And Agencies Lead Activity

Creator economy merger and acquisition (M&A) activity reached a record high in 2025, with 81 deals...

Strategy

How Wicked Saints Studios Turned A Mission-Driven Game Into A Creator-Embedded Campaign For Real-World Connection

Wicked Saints Studios does not view creators as a marketing channel layered on top of a...

Talent Collectives

From Brand Deals To Equity: How Friends In Reality Rethinks Creator Management

Friends In Reality, a New York-based talent management company founded in 2024 by Devain Doolaramani, operates...

Agency

Inside Kindly Collective’s ‘High-Trust’ Model For Wellness Creators

Kirsten McNeill did not set out to build a talent agency, but after nearly a decade...

Commentary

TheBurntPeanut Tops 2025 VTuber Rankings As Western Creators Gain Ground, Data Shows

American streamer TheBurntPeanut accumulated 60.2 million hours watched in 2025 to lead all Virtual YouTubers, according...

Influencer

Cattien Le’s Unscripted Path To Independence In The Creator Economy

Cattien Le’s career has been shaped less by strategic ambition than by a steady accumulation of...

Commentary

Creators Cite Algorithm Unpredictability As Top Challenge In 2026 Survey

More than half of creators (51.7%) cite algorithm unpredictability as their biggest challenge, significantly outpacing concerns...

Influencer

MrBeast Selects 20 Creators For Ghana Village Rebuild Campaign

Twenty content creators from around the world will join YouTuber MrBeast in Ghana to rebuild a...

Talent Collectives

Link Management Launches As Digital Creator Talent Firm With 50+ Client Roster

Link Management launches as a digital creator talent firm representing more than 50 creators with a...

Brand

Xiaomi Fires Staff, Strips Executive Bonuses After Influencer Deal Backlash

Chinese smartphone manufacturer Xiaomi has terminated employees and revoked executive bonuses following fan outrage over a...

Influencer

Arizona Congressman Proposes Congressional Gold Medal For YouTuber Who Exposed Minnesota Daycare Fraud

Rep. Eli Crane (R-AZ) introduced legislation to award independent journalist Nick Shirley a Congressional Gold Medal...

Technology

Gaming Network FGN Acquires Creatraction To Add Creator Marketing To Rural Broadband Gaming Platform

FGN Inc. (Fiber Gaming Network) has acquired Creatraction in a deal that combines esports infrastructure with...