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Commentary
Premium Music Video Delivers 2.5x More Viewer Attention Than UGC, Study Finds
June 24, 2026UPROXX TV released a new research report at Cannes showing that premium music video on YouTube...
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Strategy
Creator Content Now Accounts for 44% of Paid Media Creative, Exposing a New Gap Between Leaders and Laggards
June 23, 2026Creator content now accounts for 44% of paid media creative on average, according to new research...
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Influencer
Valerie Lepelch Is Heading to VidCon to Prove She’s Even Better in Person
June 23, 2026Valerie Lepelch knows what it feels like to be the one who’s quaking in her boots....
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Talent Collectives
Goalhanger Selects Six Creators for Inaugural ‘Accelerator’ Cohort
June 23, 2026Goalhanger, a London-based podcast and media company, has named six creators for the inaugural cohort of...
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Commentary
Sesimi CEO Andy Baker on Why Generative AI’s Brand Compliance Promise Hasn’t Been Tested at Scale
June 23, 2026Andy Baker’s central argument is straightforward: brands spend millions developing a centralized marketing strategy and lose...
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Tech
Hummingbirds CEO Emily Steele Is Using Grocery Receipts to Solve Creator Attribution at Retail
June 23, 2026Can a creator with a few thousand followers drive a stranger into a grocery store? Emily...
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Technology
RHEI Launches AI Tool to Convert Long-Form Videos Into Multi-Platform Content
June 23, 2026RHEI, a Vancouver-based media technology company, has launched Made Multi-Platform, an AI-powered workflow that converts a...
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Platform
LinkedIn Now Lets Marketers Lock In Colors, Fonts, and Voice for AI Ad Generation
June 23, 2026LinkedIn has begun rolling out a brand kit feature within Campaign Manager that allows marketers to...
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Tech
Hummingbirds Launches In-Store Purchase Tracking for Creator Campaigns at Target, Walmart, and More
June 23, 2026Hummingbirds, a community-powered retail platform, launched Offers, a product that ties creator-driven content directly to verified...
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Platform
Amazon Launches Creator Hub on Fire TV, Targeting 500 Creators by 2027
June 23, 2026Amazon is launching a dedicated Creator Hub on Fire TV this summer, creating a new section...
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Brand
Forbes Launches Creator Network to Pair Brand Credibility With Social-First Storytelling
June 23, 2026Forbes has announced the launch of Forbes Creator, a social-first network designed to produce original content...
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Commentary
Snap Brings AI Agents to Ads With New Campaign Tools, Creator Network
June 23, 2026Snap Inc. has introduced a suite of AI-powered advertising capabilities, covering campaign setup, creative production, shopping...
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Commentary
Creative Quality Drives Nearly Half of All Incremental Advertising Sales, Research Finds
June 23, 2026Creative impact accounts for nearly 50% of incremental sales generated by advertising, making it the single...
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Brand
Albertsons, P&G Debut Scripted Series in Push to Evolve Retail Media Beyond Display Ads
June 23, 2026Albertsons Media Collective and Procter & Gamble (P&G) are launching a scripted short-form series set inside...
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Platform
Snap Promotes Emma Wakely to Head of Sports & Media as Platform Deepens Creator, AR Push
June 23, 2026Snap Inc. has promoted Emma Wakely to Head of Sports and Media, placing her in charge...
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Platform
TikTok Unveils Symphony Agent, Custom Creator Networks at Cannes Lions 2026
June 23, 2026TikTok announced a suite of AI-powered advertising tools and a new creator collaboration feature at the...
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Commentary
Creator Economy Job Radar – June 23, 2026 – Procter & Gamble, Athleta, Whatnot, Edelman, and More
June 23, 2026This week’s Creator Economy hiring activity is led by major consumer goods companies and a global...
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Influencer
Mikey Angelo Has Spent a Decade Making the Internet His Setlist and Is Only Now Starting to Scale It
June 22, 2026Mikey Angelo performs the internet back at the internet for a living. For once, he is...
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Talent Collectives
At Cannes Lions, B2B Brands Are Finally Ready for Expert Creators
June 22, 2026For most of its history, Cannes Lions belonged to consumer brands, celebrity talent, and the agencies...
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Influencer
Ecomm Cowboy Is What Happens When the Creator Economy Comes for Trade Media
June 22, 2026At 11:50 a.m. Central, Chris Hall is in his chair, hat on, scrambling to get tweets...
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Platform
TikTok Adds Post-Publish Keyword Management Tool for Creator Videos
June 22, 2026TikTok has quietly launched a feature that allows creators to add or block keywords on videos...
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Agency
Creator Theatrical Premieres Are Becoming Serious Business, and Screeny Wants to Scale It
June 22, 2026This July, more than 100 theaters across the U.S. will screen a YouTube video. The event,...
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Commentary
Communities Become Strategic Business Tool as Brand Marketers Shift Focus From Growth to Experience, Research Finds
June 22, 2026Community platforms are moving from optional brand extensions to core business infrastructure, according to new research...
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Agency
LBG Media Acquires UK Social Agency Uncovered in £26M Deal
June 22, 2026LBG Media plc, the media company behind LADbible and SPORTbible, acquired 75% of UK social-first creative...
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Brand
Polymarket Reportedly Paid Creators to Post Fake Betting Videos Showing Fabricated Wins
June 22, 2026The Wall Street Journal (WSJ) has published an investigation finding that prediction market platform Polymarket paid...
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