Influencer

Spy Ninjas’ Founders Are Betting $25M That a YouTube Franchise Can Become an Entertainment Company

Chad Wild Clay and Vy Qwaint built “Spy Ninjas” into one of YouTube’s largest family franchises...

Influencer

The Teacher Who Went Viral by Accident and Built a Creator Brand Without Losing Control

There was no plan. There was a list of funny things her students had said, a...

Commentary

Creator Economy Job Radar – August 4, 2026 – Universal Music Group, L’Oréal, LTK, and More

Creator Economy and Influencer Marketing hiring for the first week of August spans music, beauty, consumer...

Strategy

How Vita Coco Turned a Fan-Led Cultural Moment Into a Brand Partnership Without Forcing the Brief

When Charleston rapper Trim posted a sneak peek of her song “Coconut Water” on TikTok in...

Technology

Women’s Sports Index Launches to Bring Benchmarks to a $3B Category

Mondo Metrics and Deep Blue Sports + Entertainment launched the Women’s Sports Index in June, a...

Agency

Persephonica, Podcast Company Behind ‘Bad Chat’ & ‘Political Currency,’ Signs Exclusive Sales Deal With Acast

Persephonica, the UK podcast company behind “Bad Chat” and “Political Currency,” has signed an exclusive partnership...

Commentary

Top 10 Highest Revenue TikTok Shops in July 2026

Shark Home falls from No. 3 to No. 10 in July, shedding more than half the...

Commentary

Top 10 Products Sold on TikTok Shop in July 2026

medicube’s PDRN Pink Collagen Volume Multi Balm holds No. 1 for a fourth straight month in...

Commentary

Influencer Marketing Budgets Rise as Follower Count Loses Its Grip on Discovery, Report Finds

More than 75% of marketers say their Influencer Marketing budgets increased over the past year, while...

Influencer

Jake Paul’s MVP Merges With PFL to Form Combined Boxing & MMA Company

Jake Paul’s Most Valuable Promotions (MVP) is merging with the Professional Fighters League (PFL), bringing the...

Influencer

Twitch Streamer ExtraEmily Launches 15-Episode Hulu Series

ExtraEmily, an IRL Twitch streamer with more than 950,000 followers, has debuted her 15-episode series “Creator...

Tech

Razer Buys StreamElements to Expand Its Creator Tools Ecosystem

Gaming hardware brand Razer has acquired the assets of StreamElements, the cloud-based tools platform, from Live...

Commentary

Creator Economy Event Calendar – August 3, 2026 – Gamescom, GIMA, DMWF North America, and More

This issue’s Creator Economy calendar spans seven events across the United States, Germany, Australia, and the...

Platform

Snapchat Stops Rewarding Fully AI-Generated Videos on Spotlight

Snapchat will no longer recommend fully AI-generated videos on Spotlight, the platform’s discovery feed for original...

Tech

Former Talent Manager Builds Software to Cut Creator Research Time Without Replacing Managers

James Dever spent four years working inside Influencer Marketing, from talent management to running campaigns directly...

Commentary

Why the New Larry Kings Bother the Old Media So Much

Larry King asked questions on CNN for twenty-five years, and he prepared for almost none of...

Commentary

24 Creator Economy Experts Explain Why U-16 Social Media Bans Are a Wake-Up Call for Brands 

Youth social media regulation is accelerating around the world. Lawmakers in the United States, Canada, the...

Platform

Whatnot in Talks to Raise Funding at $20B Valuation

Whatnot, the Los Angeles livestream shopping marketplace, is in talks to raise a new funding round...

Tech

How Clip Turns Independent Clippers Into an Advertising Distribution Network It Doesn’t Own

Brands looking to scale social distribution have traditionally had two options: build internal teams to manage...

Strategy

‘Race to Glory’: How FOX One Used Creator Trust to Reach Gen Z at the FIFA World Cup

FOX One’s challenge at the 2026 FIFA World Cup wasn’t distribution. As part of FOX Sports’...

Influencer

How Dexter Clark Built a Roblox Creator Business Without the Influencer Playbook

Dexter Clark does not have a posting schedule. He has a game studio, and the distinction...

Influencer

How Colette Louis Built a Creator Business With Two Brands, Family Participation, and Strict Deal Rules

Colette Louis built her first audience around her daughter. Then she built a second one for...

Commentary

Skift to Launch Creator Summit as Travel Brands Rethink How They Value Influencer Partnerships

Travel industry media company Skift will hold its first Creator Summit on September 22, 2026, in...

Commentary

Nearly Half of Brands Have Mispriced Creator Deals, Survey Finds

Forty-five percent of brands have mispriced a creator partnership, paying either more or less than fair...

Brand

Comcast’s Xfinity Launches Vertical Reality Series Pitting College Creators for a Six-Figure Brand Deal

Comcast’s Xfinity, its broadband, TV, and mobile service brand, has launched “Best in Class,” a seven-episode...