GiftWorks: How Clarion Communications’ Dedicated Influencer Gifting Division Works

Clarion Communications, a UK-based PR agency that has worked with major brands such as Unilever, Cathay...

We Are Social Bolsters Creator Strategy With Maya Abdulazim As New Influencer Marketing Lead

We Are Social has appointed Maya Abdulazim to lead its influencer marketing practice, strengthening the agency’s...

Publicis Groupe Australia Launches Integrated Social & Influencer Agency

Publicis Groupe Australia announced the launch of Influential, a new agency that unites the group’s social,...

Cultural Translators: How Influencer Agency Unlocks African Markets For Global Brands

Global brands attempting to enter African markets frequently stumble over a basic misconception that successful marketing...

Order From Chaos: Inside CreatorX’s Mission To Fix Talent Management

In 2015, Evan Asano published the first forecast for influencer marketing, predicting the industry would reach...

How QYOU Media Embedded Creator-Led ‘Digital Stunts’ Into ‘Mission Impossible’ Campaign

For the release of “Mission: Impossible – The Final Reckoning,” QYOU Media created a coordinated TikTok...

Putting Brands First: Efluenz’s Client-Centered Influencer Strategy

Is the talent-first approach to influencer marketing flawed? As brands increasingly demand measurable results from creator...

TikTok Shop Strategy: Somerce’s Creator Community Method

Somerce, a UK-based social commerce agency specializing in TikTok Shop marketing, has grown from a startup...

How Mutato Adjusts Agency Billing Models For The Creator Economy

When Formula 1 races air in Brazil, thousands of motorsport enthusiasts now tune into a second-screen...

Whalar Group Names Eddie Renard As Company’s First Chief Operating Officer

Whalar Group has appointed Eddie Renard as its first-ever Chief Operating Officer. Renard, who previously served...

Hannah Southern Joins Podcast Discovery As New Commercial Lead

Podcast Discovery, a full-service podcast marketing agency, announced the appointment of Hannah Southern as its new...

Accenture Acquires Influencer Agency Superdigital To Expand Social Media Marketing Capabilities

Accenture has acquired Superdigital, a U.S.-based social and influencer agency, to strengthen its end-to-end social marketing...

Tom Maynard’s Amplify Targets Creator Economy Consolidation Across Asia-Pacific

Tom Maynard runs Amplify, a 130-person self-funded company across Asia-Pacific that manages hundreds of creators and...

South African Influencers Graduate From Dentsu’s School Of Influence Program

Eight emerging South African creators have graduated from the dentsu School of Influence, joining peers from...

Whalar UK Appoints Dual Leadership After Brand Expansion

Whalar, the creator agency within Whalar Group, has promoted Jessica Womersley and Shannon Watkin to the...

How ABOVE&BEYOND Builds Custom Campaigns Around Individual Creators

Katie Plattner is the Founder of ABOVE&BEYOND, a talent management company committed to a tailored approach...

Inside Katelyn Rhoades’ enfluence Marketing Studio

“We don’t just post, we build influence.” This philosophy drives Katelyn Rhoades, founder and CEO of...

Disrupt Marketing: Connecting Creator Partnerships To Business Outcomes

The influencer marketing industry has been measuring the wrong things for years, according to Stevie Johnson,...

Creative Agency MBCS Strengthens Content Offering By Absorbing Kinesso’s Creators & Content Team

Creative agency MBCS announced the integration of Kinesso‘s Creators & Content team into its operations, bolstering...

Influencer Marketing Agency Hypetap Appoints Shane Holmes To Lead New Sydney Office

Image: Hypetap Managing Director Bryce Coombe & Managing Partner Shane HolmesCredit: Hypetap Australian influencer marketing agency...

XrossWorld: Reducing The Cost Of Finding And Managing Creators

The resources brands and agencies consume to discover creators, negotiate rates, and manage campaigns can drain...

Indie Ad Company Mediavine Takes Stand Against AI Use Of Copyrighted Content

U.S. ad management firm Mediavine has submitted an official letter to the U.S. Copyright Office demanding...

Empower Media’s Gregory Curtis Jr. On Why Influencer Marketing Goes Beyond Brand Awareness

Gregory Curtis Jr., Director of Influencer Marketing at Empower Media, believes most brands and agencies treat...

New Agency White Media Launches To Connect Australian Podcasters With Premium Advertisers

White Media has launched as Australia’s newest specialized audio advertising agency, focusing exclusively on connecting podcast...

Ogilvy Singapore Hosts Inaugural Creator Camp

Ogilvy Singapore hosted its first Creator Camp on July 31, bringing together aspiring and established creators,...