Influencer

Smosh Is Launching A Live Improvised Medical Comedy Event, ‘Smosh Hospital’

Smos h announced its next digital livestream event, a 90-minute improvised medical drama parody scheduled for...

Talent Collectives

News Creator Corps: The Nonprofit Turning Creators Into Trusted Messengers

News Creator Corps (NCC) is a U.S. nonprofit that invests in digital creators who have already...

Technology

Why Linqia Built Marco AI And What It Signals For Influencer Marketing

As influencer marketing has expanded beyond social feeds into paid media, commerce, and full-funnel measurement, the...

Influencer

Meet Natalie Kim, The New York Creator Defining Modern Chic On Her Own Terms

In the heart of New York, Natalie Kim built a digital presence defined by polish, poise,...

Platform

WPP Media Integrates YouTube Creator Data Across Planning, Activation Tools

WPP Media announced an expansion of its partnership with Google that provides access to YouTube creator...

Agency

FaZe Clan Parent Company HardScope Launches Creator Media Platform To Connect Brands With Gen Z

HardScope announced its launch as a vertically-integrated creator media platform, aiming to scale talent growth while...

Brand

ATP Tour Brings 11 Creators To Turin Finals For ‘On Tour With’ Campaign

The Association of Tennis Professionals (ATP) deployed 11 digital creators to the Nitto ATP Finals in...

Agency

CAA To Expand UK Creator Roster Through Agent Hires Or Acquisition

Creative Artists Agency (CAA) is pursuing expansion of its content creator business in the UK through...

Strategy

Ireland Invests €375,000 In Social Media Influencers For Tourism Marketing

The Irish government invested nearly €375,000 in 2025 to partner with digital influencers who promote tourist...

Platform

TikTok Hosts First Creator Day In Pakistan, Focuses On Safety And Platform Training

TikTok held its inaugural Creator Day event in Pakistan, bringing together content creators for educational programming...

Brand

Louisa Ioannidou On Building TheSoul Media As The Operational Backbone Of A Creator Economy Giant

When TheSoul Group formally retired the word “Publishing” from its name in October, the shift was...

Talent Collectives

Odyssey Entertainment Group: Building Long-Term Creator Careers Beyond Viral Moments

Odyssey Entertainment Group, founded in February 2021 in Tennessee by Nicole Kasper and Paige Kosinski, emerged...

Agency

HG Media Group’s Full-Stack Bet On Creators, Brands, And IRL Experiences

HG Media Group was founded on a simple but increasingly rare premise in the creator economy:...

Influencer

Faith Connally’s World: Crafting Serenity, One Reel At A Time

At 18, Faith Connally knew she wanted her work to feel meaningful. The realization came one...

Agency

Jay Kim Shares Vision Of A Cross-Border Infrastructure For Creator-Led Commerce

After nearly two decades in Asia, Jay Kim returned to the United States in 2023 and...

Platform

YouTube Enables Stablecoin Payouts For U.S. Creators Through PayPal Partnership

YouTube has launched a feature allowing U.S.-based creators to receive earnings in PayPal’s PYUSD stablecoin, marking...

Platform

Meta Launches New AI Tools To Scale Creator-Brand Partnerships

Meta introduced AI-powered tools to help businesses discover, evaluate, and convert organic creator content into partnership...

Brand

Pocket.watch Reveals Full ‘Rabbit Hole’ Cast Including Josh Peck, Collins Key, Sofie Dossi

Pocket.watch announced the complete cast of “Rabbit Hole,” its 10-episode variety series premiering on Hulu in...

Commentary

The Creator Economy In Review 2025: What 77 Professionals Say Must Change In 2026

The creator economy hit a defining moment in 2025.  The sector reached a quarter-trillion dollars globally,...

Technology

Kartel Partners With InVideo, Plaud For AI Video Competition For Creators With $20K In Prizes

Creative engineering company Kartel has launched the Plaud PRO:AM Prompetition in partnership with AI video creation...

Influencer

Kellie Brown: A Multi-Hyphenate Creator Bridging Fashion, Interiors, And Storytelling

Under the warm glow of the Palm Springs sun, Kellie Brown moves easily between worlds, rearranging...

Talent Collectives

Bridging Streaming And Culture: Inside MemeHouse LA’s TwitchCon Takeover

During TwitchCon 2025 in San Diego, one of the most active livestream operations of the weekend...

Influencer

From Court To Camera: How Felix Mischker Built A Pro Tennis Career Through Content

At 22, Felix Mischker has built something that barely existed a decade ago: a self-funded professional...

Influencer

The Making Of Jake Webber: From Dreamer To YouTube’s Most Unlikely Alt Icon

In Paris for the holidays, Jake Webber sounds both restless and content.  “I didn’t even know...

Influencer

‘Beast Games’ Season 2 Trailer Teases ‘Survivor’ Crossover Episode Ahead Of Jan. 7 Premiere

Prime Video has released the first trailer for the second season of MrBeast’s “Beast Games,” offering...