Commentary

New York Mandates AI Disclosure In Ads As White House Moves To Block State AI Laws

Artificial intelligence regulation shifted dramatically on December 11, 2025, as New York Governor Kathy Hochul signed...

Technology

Arcads.ai Secures $16M Seed Funding To Expand AI Video Creation Platform

French AI video platform Arcads.ai has raised $16 million in seed funding to expand its AI-powered...

Platform

Oscars Moving To YouTube In Five-Year Deal Beginning 2029

The Academy of Motion Picture Arts and Sciences will move the Oscars to YouTube starting in...

Talent Collectives

G&B Digital Management Signs Four Lifestyle Creators Including Eva Amurri, NYC Real Estate Agent Eric Goldie

G&B Digital Management has signed four lifestyle creators for representation: Eva Amurri, Kellie Brown, Eric Goldie,...

Agency

StreetTalk Names Former Tinuiti Exec Jesse Eisenberg CEO To Expand Street-Interview Content Agency

StreetTalk, a creative agency specializing in street-interview video content, has appointed Jesse Eisenberg as Chief Executive...

Platform

Netflix Secures Exclusive Video Rights To 15+ iHeartMedia Podcasts Including ‘The Breakfast Club’ And ‘My Favorite Murder’

Netflix and iHeartMedia have announced an exclusive video podcast partnership that brings more than 15 industry...

Agency

Sports Apparel Brand Oakley Renews Partnership With Australian PR & Influencer Marketing Agency Always Human

Oakley has extended its partnership with Always Human, keeping the agency as its lead PR partner...

Platform

Snapchat Rolls Out Quick Cut Tool For Automated Video Editing

Snapchat has introduced Quick Cut, a Lens-powered video creation tool that transforms photos and clips from...

Commentary

European Creator Economy Poised To Reach $157B By 2032, Report Finds

Europe’s creator economy is projected to reach $157.3 billion by 2032, up from $32.8 billion in...

Influencer

iShowSpeed is 2025’s Most-Searched Streamer According to Google

iShowSpeed ranked as the most-searched streamer of 2025, according to a new analysis posted by X7...

Agency

Ellie Hooper On How The Goat Agency Turned Influencer Marketing Into A Measurable Media Strategy

Ten years after influencer marketing emerged as an experimental line item in media plans, the discipline...

Agency

A Business Check-In: How Influencer’s Toughest Strategic Decisions Shaped The ‘Thinking Like A Creator’ Framework

Ten years into building Influencer, CEO Ben Jeffries does not frame the company’s position as a...

Talent Collectives

Jonathan Chanti On Building A Specialist-First Holding Company For The Creator Economy

Jonathan Chanti believes the era of the generalist agency is over.  After more than a decade...

Influencer

Influencer Wesley Breed Wants To Make Fashion History Feel Like A Story You Can Carry With You

Wesley Breed still remembers the bet that pushed him into posting. In 2020, as his junior...

Technology

Inside HypeAgent: How HypeAuditor Is Turning Influencer Data Into A Conversational AI Co-Worker

Influencer marketing has no shortage of data, dashboards, or discovery tools. What it still lacks, according...

Strategy

The SuperHeroes X Lenovo Collaboration: How Creator-Led Production Became A Global Brand Engine

The long-running collaboration between SuperHeroes and Lenovo is a case study for how brands can use...

Platform

TikTok Shop: 2026 Playbook For Creators

TikTok Shop is entering 2026 less like an influencer marketplace and more like a performance-driven distribution...

Talent Collectives

AND Media Emerges As Venture Studio For Left-Leaning Digital Creators

A new venture studio called AND Media launches with a focus on providing infrastructure and business...

Platform

Snapchat Launches Recap 2025 Featuring Personalized Year-End Video Highlights

Snapchat announced the release of its 2025 Recap feature, which offers users personalized video summaries of...

Talent Collectives

G&B’s New Associate Director Of Talent Believes The Future Of Creator Management Is Human-First

When G&B Digital Management opened its doors in 2015, the idea of a “digital creator” was...

Platform

TikTok To Host First U.S. Awards Show On Dec. 18 With Ciara As Headliner

TikTok announced Grammy-winning artist Ciara as the musical headliner for its first U.S. Awards ceremony, scheduled...

Commentary

Pre-2020 Podcasts Outperform Newer Shows In Advertiser ROI, Oxford Road Data Reveals

Podcasts launched before March 2020 deliver superior advertiser returns compared to newer shows, according to December...

Influencer

Leah White: How A Former Climate Science Major Became A Digital Comedy Star

Leah White is a Canadian actress and creator who has built a following of more than...

Platform

TikTok Adds Motion And Brightness Controls To Improve Accessibility

TikTok introduces new accessibility features designed to support users with neurological, cognitive, and visual sensitivities, the...

Influencer

The ‘Disney Channel Bully’ Who Took Over TikTok: Inside Manny Kelly’s Viral College Comedy

When 19-year-old Immanuel “Manny” Kelly (@mannythemanzz) strolls across the UMass Lowell campus, heads turn not because...