Commentary

Mexico Seeks Compensation From MrBeast For Using Ancient Maya Sites In Chocolate Ad

Mexico is demanding compensation from YouTuber MrBeast‘s production company for allegedly using the country’s ancient archaeological...

Brand

Why SheaMoisture Tapped Influencers To Promote New Hair Collection Launch

SheaMoisture hosted its first international brand trip in March to Montego Bay, Jamaica, to launch its...

Agency

From TRND To Endlss: How Listening To Customers Transformed A Business 

During the pandemic-fueled e-commerce boom of 2020-2022, David Abbey and his team had built the social...

Strategy

How Podscribe’s TransUnion Integration Brings Demographic Precision To Podcast Advertising

Podscribe, whose recent research revealed that 99% of podcast advertisers reach only one-quarter of potential listeners,...

Agency

Whalar Group Secures $400 Million Valuation With Investment From Marc Benioff, Shopify, ‘Fast And Furious’ Producer Neal Moritz

Global creator enterprise Whalar Group has raised capital at a $400 million valuation from investors including...

Commentary

Experts Bring Legal Issues To Light As Creator Economy Grows

Legal experts at Alt Legal’s 2025 I ♡ Trademarks Conference Influencer Marketing Panel have identified a...

Technology

From 90 Days To Now: How Splitz is Fixing The Creator Payment Problem

“Getting paid today, getting paid quicker. That’s what it’s about. Making money today, not in 160...

Commentary

Part Two – In Search Of Better ROI, Experts Say Brand-Creator Deals Must Go Beyond Metrics

Brands face mounting pressure to optimize creator partnerships as investments surge – according to a World...

Influencer

iShowSpeed To Challenge Sports Legends In New YouTube Series Backed By DICK’S Sporting Goods

OBB Media and YouTube creator iShowSpeed, whose real name is Darren Watkins, are launching “Speed Goes...

Commentary

UBS Reveals Instagram Metrics Could Predict Investment Returns

UBS Evidence Lab’s latest report, ‘A Millennial’s Guide to Instagram,’ identifies a correlation between social media...

Brand

Hawaiian Tropic Partners With Alix Earle For ‘Tana Sutra’ Summer Campaign

Hawaiian Tropic has partnered with social media influencer Alix Earle for “Tana Sutra,” a creative campaign...

Platform

Threads Updates Features With Multi-Link Support, Enhanced Analytics

Meta has introduced new profile features for its Threads platform, enabling users to add multiple links...

Technology

Acast’s New Tool To Help Brands Use Podcaster Voices In Scripted Ads

Podcast company Acast has launched Talent-Voiced Ads, a new format allowing advertisers to leverage podcast personalities’...

Agency

Later’s New CMO Eyes Influencer Marketing Transformation Through Metrics, Talent, And Myth-Busting

“I think influencer marketing is one of the fastest-growing and highest-performing channels today, but it’s still...

Commentary

Group RFZ Launches Tool To Measure Individual Influencer Post Performance, Impact

Digital measurement firm Group RFZ has announced a new service in Content Lens, a tool designed...

Talent Collectives

‘The Walking Dead’ Studio Skybound Acquires Nine Four Entertainment As Digital Creator Representation Arm

Skybound Entertainment, the studio behind “The Walking Dead” and “Invincible,” has acquired digital talent representation firm...

Technology

Billo Launches Creative Performance Engine To Match Brands With Creators Based On Verified Ad Metrics

Creator video ads platform Billo has unveiled its Creative Performance Engine, enabling brands to select content...

Platform

Meta Reports $547 Billion Economic Impact, Supporting 3.4 Million U.S. Jobs

Meta’s platforms continue to be significant business tools across the United States, according to the company’s...

Platform

TikTok Launches ‘AI Alive’ Feature To Transform Photos Into Videos In Stories

TikTok introduces “AI Alive,” a new feature that transforms static photos into videos within the platform’s...

Influencer

MrBeast Partners With Riyadh Season To Launch Exclusive Content, Global Attractions In Saudi Arabia

MrBeast has formalized a partnership with Riyadh Season 2025 to develop exclusive content and physical attractions...

Platform

MrBeast’s ‘Beast Games’ Scores Two-Season Renewal After Becoming Amazon Prime Video’s Most-Watched Unscripted Show

Prime Video renewed “Beast Games,” the competition series created and hosted by YouTuber MrBeast, for two...

Talent Collectives

Monica Khan’s Answer To A Content Creator’s Growth Problem

Monica Khan set up the digital division at Strand Entertainment, a Hollywood talent management company, in...

Agency

Ashley Rudder’s Creative Darwinism Philosophy: “Only The Work that Performs and Resonates Will Survive”

“The creator economy is no longer a trend. It’s actually an infrastructure,” says Ashley Rudder, Chief...

Commentary

HubSpot’s INBOUND 2025 Heads To San Francisco With Lineup Including Amy Poehler, Sean Evans, And Dario Amodei

Image credit: HubSpot HubSpot is moving its flagship INBOUND conference to San Francisco for the first...

Agency

INFLUISH: Influencer Marketing Platform With 15,000+ Creators Onboarded, Official Meta API Access

India-based INFLUISH announced it has onboarded over 15,000 influencers and 3,000 brands into its platform following...