Commentary

Most UK Journalists Lack ‘Meaningful’ Social Media Following Despite Audience Shift To Video Platforms

Nearly two-thirds of UK journalists have failed to build “meaningful” followings on Instagram, TikTok or YouTube,...

Commentary

Denmark Plans Copyright Over Personal Likeness To Address AI Deepfakes

Denmark is preparing legislation that would give citizens control over the use of their likeness as...

Commentary

Australian Football League Shifts To Creator-Led Content Strategy With Major Media Restructure

The Australian Football League (AFL) is restructuring its media operations to prioritize external content creators and...

Talent Collectives

AiMCO Launches People’s Choice Award For Australian Creators

The Australian Influencer Marketing Council (AiMCO) has opened voting for its inaugural People’s Choice Award, marking...

Commentary

Creator Economy Events Pack January 2026 Calendar

As 2025 draws to a close following a year of notable creator economy gatherings, the industry...

Influencer

YouTuber Airrack Signs With CAA For Brand Partnership Representation

Eric Decker, known online as Airrack, has signed with Creative Artists Agency (CAA), per The Hollywood...

Strategy

How CreatorIQ Found That Creator Buzz Can Predict Sports Champions

For six consecutive years, CreatorIQ’s data has predicted every Major League Baseball World Series winner before...

Agency

Publicis Creative U.S. Names Charlotte Tansill President Of Social, Creator And Earned

Publicis Creative U.S. has hired Charlotte Tansill as President of Social, Creator and Earned in a...

Technology

SAMY Appoints Ex-Havas Executive Anabela Bonuccelli As U.S. Managing Director

Social-first agency SAMY has appointed Anabela Bonuccelli as Managing Director, Operations & Clients for its U.S....

Influencer

Pocket.watch Expands ‘Toys And Colors’ Beyond YouTube With Holiday Programming Slate

Pocket.watch launched new holiday content for “Toys and Colors” across streaming platforms and its subscription service,...

Commentary

Adrien Vincent On Decoding France’s Creator Economy With B2B Media SocialRama 

After more than two decades in media, data, and digital advertising, Adrien Vincent decided to tackle...

Influencer

How Rowan Ellis Turned Queer Video Essays Into A Platform For Deep Thinking And Digital Solidarity

Rowan Ellis has built a digital space where complex ideas feel accessible, necessary, and deeply human....

Commentary

90% Of U.S. Consumers Open To Short-Form Video On Publisher Sites Beyond Social Media, Survey Shows

A survey of more than 1,000 U.S. consumers finds that 90% are open to seeing short-form...

Commentary

Instagram Now Reaches Half Of U.S. Adults

Instagram now reaches 50% of U.S. adults, joining YouTube and Facebook as the only social media...

Agency

How GravitasQ Is Empowering TikTok’s Next Generation Of Streamers

When Dipesh Pattni decided to pivot his marketing agency toward TikTok Live, the move looked like...

Agency

SuperHeroes Expands Creative Universe With LOIS, A Human-Crafted Answer To The AI Boom

When Rogier Vijverberg co-founded SuperHeroes in 2009 in Amsterdam, his idea was simple but contrarian: save...

Talent Collectives

Simon Yoxall On Building A Social-First Agency With Creator DNA At NewGen

After spending nearly 15 years at Iris Worldwide, Simon Yoxall left to find a place that...

Influencer

Pro League Network To Launch 24/7 Channel On Amazon Prime, Expand Creator-Led Sports Programming For 2026

Pro League Network (PLN) announced a 24/7 FAST channel on Amazon Prime’s platform ecosystem launching in...

Influencer

The Renovation That Became A Business: How Anna & Philipp Built a Creator-Led ‘Chateau’ Empire

Life at the “chateau” (a French country house) was never meant to unfold on camera, yet...

Agency

From Influence To Ownership: Jeff Frommer’s Bet On Creator Equity

Jeff Frommer, a serial entrepreneur, wants to move creators beyond paychecks in an industry built on...

Commentary

Creator Platform Stan Announces Annual Award Winners For Community Leaders, Rising Stars

Creator platform Stan announced the winners of its annual 25 in 25 Awards, honoring creator-entrepreneurs across...

Commentary

Influencers Sway One In Four Irish Shoppers During Sales, Survey Finds

Social media influencers have established themselves as significant drivers of consumer purchasing behavior during sales periods,...

Strategy

YouTube Science Channel ‘Veritasium’ Expands Into Tabletop Gaming With Kickstarter Launch

Veritasium, a YouTube science channel with nearly 20 million subscribers and over 40 million monthly views,...

Technology

Startup Gaggl Champions ‘Creator-Hosted TV’ To Bring Gen Z Back To Watching Together

Greg Miall has spent his career building media businesses through every major shift in how people...

Agency

Swiss Agency Kingfluencers Looks Beyond Likes As Gregor Doser Pushes For Measurable Impact

When Gregor Doser joined Kingfluencers as Chief Commercial Officer, he saw a rare opportunity to unite...