Agency

Sports Media Company Snapback Sports Signs With Excel Sports Management to Drive Sponsorship Growth, Event Access

Snapback Sports, a digital sports media company founded by Jack Settleman, has signed with Excel Sports...

Platform

YouTube Partners With FIFA to Expand World Cup 2026 Content Access for Creators, Media Partners

YouTube has officially joined TikTok as a FIFA-designated “Preferred Platform” for the FIFA World Cup 2026,...

Platform

YouTube Says It Paid Music Industry $8B in a Year as Platform Bets on Visual Storytelling and AI Tools

In a letter to music partners, Lyor Cohen, YouTube’s Global Head of Music, outlined a 2026...

Agency

The Creator Agency Built on Saying No: Anthony Cappocchi on Discipline, Deals, and AI’s Threat to Creator Rates

For most Influencer Marketing agencies, every inbound brand inquiry is an opportunity. For Anthony Cappocchi, founder...

Strategy

JAM Media’s John Rice: Why Children’s Brands That Don’t Own Their Audience Will Be Left Behind

Building a hit preschool show has never been harder. Commissioning decisions are more cautious, platforms are...

Platform

YouTube Launches Podcast Vertical Lineups for Advertisers

YouTube has introduced a U.S. Top Podcasts Lineup, giving U.S. advertisers the ability to purchase ad...

Agency

From Casting to Creator Infrastructure: How Holy Marketing Is Turning Influencer Campaigns Into Owned Media

Most brands still treat Influencer Marketing like a media buy: select a creator, rent their audience...

Platform

YouTube Surpasses Disney to Become World’s Largest Media Company, Research Shows

YouTube generated an estimated $62 billion in revenue in 2025, surpassing The Walt Disney Co.’s media...

Platform

YouTube Expands AI Likeness Detection to Government Officials, Journalists, and Political Candidates

YouTube has announced the expansion of its likeness detection technology to a pilot group of government...

Agency

G&B Digital Management Expands Roster With Nine Creator Signings Spanning Photography, Gaming, and Lifestyle

G&B Digital Management, a Los Angeles-based talent management firm, has signed nine new creators to its...

Strategy

YouTube Strategist Andrii Salii Explains Why Platform Success Depends on Systems, Not Luck

Millions of creators upload to YouTube each year, but most underestimate what it takes to turn...

Influencer

Learning in Public: How Mike Boyd Built a Sustainable YouTube Business on Curiosity

When Mike Boyd uploaded his first video documenting himself learning a new skill as quickly as...

Agency

Creator Agency NewGen Signs Streamer xQc for Social Publishing Deal

London-based creator agency NewGen has signed xQc, real name Félix Lengyel, to a social publishing services...

Commentary

Calvin Klein, Ralph Lauren Top New York Fashion Week Social Media Rankings as Total Media Value Reaches $275M

WeArisma data shows APAC celebrity strategy, press dominance, and owned-channel storytelling drove divergent paths to the...

Influencer

YouTube Creator Jordan Matter Outlines Retention-First Framework At Kidscreen Summit

Jordan Matter, whose family YouTube channel has accumulated 33 billion minutes watched and grown to 34...

Influencer

How Crunch Labs Built A Multi-Platform Media Strategy Around Mark Rober

Mark Rober, a former NASA and Apple engineer whose YouTube channel has grown to more than...

Platform

Substack Doubles Down On Canada, Hiring Digital Media Veteran Mark Swierszcz To Expand Subscription-Led Publishing

Substack is doubling down on Canada as part of its global push to strengthen subscription-led media....

Commentary

UK Media Agencies Shift YouTube Strategy Toward CTV, Brand Suitability

UK media agencies increased investment in YouTube advertising in 2025 and plan to maintain or expand...

Commentary

YouTube Growth Signals Stronger Long-Term Artist Performance, Music Industry Data Shows

YouTube may be an early indicator of sustainable artist growth, according to new research analyzing streaming...

Influencer

CTV Platform Play.Works Adds Legal Creator ‘Law By Mike’ To Network

Play.Works announced the addition of “Law By Mike” to its Connected TV network, bringing the legal...

Platform

YouTube Partner Program To Launch In Armenia This Spring

YouTube announced the launch of its Partner Program in Armenia this spring. The expansion adds Armenia...

Platform

NFL YouTube Content Attracts 20B Views As League Cultivates Digital Strategy

The National Football League’s video content accumulated more than 20 billion views on YouTube in 2025,...

Talent Collectives

Comedy Podcast Network Headgum Lands Exclusive Hulu Distribution Deal For ‘We’re Here To Help’

Headgum has announced a licensing agreement with Hulu for the comedy podcast “We’re Here to Help”...

Influencer

Influencer Rebecca Zamolo Signs With CAA For All-Area Representation

Digital creator Rebecca Zamolo has signed with Creative Artists Agency (CAA) for representation in all areas,...

Influencer

From Viral Breakout To Sustainable Vision: Alex Choi On Content, Risk, And The Business Beyond Views

Alex Choi does not treat virality as the point. For him, it is a byproduct.  What...