Bonkers Toys has debuted the first-ever toy line for “Genevieve’s Playhouse,” an educational YouTube channel with more than 49 million subscribers and approximately 40 billion lifetime views. The Spring 2026 collection is now available at Walmart, Target, and Amazon.

The line includes character figures, plush toys, playsets, and mystery surprise sets. Products include the “Mystery Plush Series 1,” “Mystery Figures Series 1,” “Cherry Cat Mystery Surprise Set,” and the “Treefort Playset.” All items are rated for ages 3 and up.

Bonkers Toys says many of the toys were designed by Genevieve herself. “Bringing Genevieve’s characters to life through Bonkers’ toy line has been an incredible milestone,” said Robert Mann, Genevieve’s father and creator of the channel, in a press release. “We’re thrilled for our fans to experience the toys and engage in the same creativity and learning through play that they enjoy on our YouTube channel.”

Chiara Mattern, Brand Manager at Bonkers Toys, said the collection reflects the channel’s educational focus. “Each piece is designed to be adorable and engaging, helping preschoolers master colors, counting, and so much more through playful exploration, just like on the YouTube channel.”

“Genevieve’s Playhouse” launched in 2016 and focuses on toy-based learning content for young children. Its videos are available in English, Spanish, Hindi, and Vietnamese. The channel was founded by Robert and Jackie, who began producing videos based on content their own children watched online, and it remains family-produced.

San Diego-based Bonkers Toys positions itself as a specialist in YouTube and creator-based toy licensing. The company was the first licensee for “Ryan’s World” and has since partnered with creators including “Skibidi Toilet,” “Unspeakable,” “Lankybox,” “Aphmau,” and “Moriah Elizabeth.”