Brand

U.S. Army’s Influencer Strategy Drives Early Recruitment Success Amid Gen Z Outreach

The U.S. Army is reporting early success with its strategy of partnering with social media influencers...

Platform

YouTube Rolls Out ‘Hype’ Feature Globally To Boost Smaller Creators

YouTube is expanding its "Hype" feature to 39 countries, including the United States, United Kingdom, Japan,...

Influencer

YouTube Adds iShowSpeed To NFL Debut Broadcast Of Chiefs-Chargers

YouTube is integrating influencer iShowSpeed (Darren Watkins Jr.) into its inaugural exclusive NFL broadcast featuring the...

Platform

France To Sue Kick Following Streamer’s Death

France will sue Australian streaming platform Kick for "negligence" following the death of content creator Raphaël...

Commentary

Co-Creation Emerges As Key Driver Of Tourism Influencer Marketing, Study Finds

A new academic study reveals that co-creation between travel influencers and their audiences measurably enhances customer...

Platform

LinkedIn Expands Video Ad Program With Major Sponsors As Video Content Surges

LinkedIn is expanding its BrandLink video advertising program with new publisher partnerships and creator-led shows as...

Technology

FanBasis CEO Yash Daftary On Scaling Creator Businesses At CreatorHub 2025

CreatorHub 2025 brought together more than a thousand digital entrepreneurs at the JW Marriott Bonnet Creek...

Brand

Acast Launches Free Certification Platform To Demystify Podcast Advertising

Acast has unveiled its free, on-demand Acast Ads Academy, designed to establish industry standards for podcast...

Agency

Putting Brands First: Efluenz’s Client-Centered Influencer Strategy

Is the talent-first approach to influencer marketing flawed? As brands increasingly demand measurable results from creator...

Platform

TikTok Launches New Analytics Platform For Artists To Track Music Performance

TikTok has launched "TikTok for Artists," a new analytics platform designed to help musicians track their...

Commentary

Food & Beverage Now 4th Largest Content Category On YouTube As Viewership Surges 32%

Food and beverage content on YouTube generated 457 billion views in Q1 2025 alone, representing year-over-year...

Commentary

Creator Economy Jobs August 2025: Global Expansion And Nonprofit Sector Drive Opportunities

Creator economy employment opportunities continue expanding into August, with companies across entertainment, technology, and nonprofit sectors...

Commentary

Irish Regulators Join Forces To Crack Down On Influencer Content

The Competition and Consumer Protection Commission (CCPC) and the Advertising Standards Authority (ASA) in Ireland have...

Brand

White Castle Backs Football Stars’ NIL Podcast To Connect With Young Fans

White Castle has announced its official sponsorship of "Downs 2 Business," a podcast focused on Name,...

Agency

TikTok Shop Strategy: Somerce’s Creator Community Method

Somerce, a UK-based social commerce agency specializing in TikTok Shop marketing, has grown from a startup...

Technology

How Lee Simpson Aims To Bridge The Creator-Expert Divide With Friends We Trust

In his work with creators, product strategist Lee Simpson recognized a pattern: growth alone was no...

Agency

How Mutato Adjusts Agency Billing Models For The Creator Economy

When Formula 1 races air in Brazil, thousands of motorsport enthusiasts now tune into a second-screen...

Commentary

AI Now Standard In Social Media Workflows, Report Shows

Nearly all social media professionals now use artificial intelligence tools in their daily work, according to...

Platform

TikTok Debuts Live Concert Experience For Grammy Winner Laufey’s Album Release

TikTok launched a dedicated in-app experience for Grammy award-winning artist Laufey's new album "A Matter of...

Platform

TikTok UK Content Moderator Jobs At Risk As Platform Plans Shift To AI-Based Moderation

TikTok is putting hundreds of UK content moderator jobs at risk as part of a global...