Latest News
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Agency
Influencer Agency By Niggi Rebrands as Mumkin, Expanding Services Beyond Boutique Roots
May 9, 2025By Niggi, the Dubai-based influencer marketing agency established in 2018, announced its rebrand to Mumkin as...
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Commentary
Influencer Reveals 88% of Creators Still Operate as Side Hustlers Despite Industry Growth
May 9, 2025Influencer, a global marketing agency, recently released new research highlighting key insights into the creator economy...
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Platform
Snap’s 2025 NewFronts: Expanded Sponsored Snaps, Music Series, and AI-Powered Ad Tools Unveiled
May 9, 2025Snap Inc. unveiled new advertising tools and formats at its 2025 IAB NewFronts presentation, expanding options...
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Platform
Meta Unveils New Ad Formats Across Instagram Reels, Facebook, Threads in Major Expansion for Advertisers
May 9, 2025Meta announced a suite of new advertising solutions across its platforms during the IAB NewFronts 2025...
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Brand
Swedish PodX Group To Acquire Majority Stake In Lemonada Media, Marking U.S. Market Entry
May 8, 2025PodX Group, a Stockholm-based international podcast company, plans to acquire a majority stake in Lemonada Media,...
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Influencer
Streamer N3ON Signs Record Deal With EMPIRE For Collaborative Project
May 8, 2025Content creator and streamer N3ON has signed a record deal with EMPIRE, marking what the label...
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Influencer
Kai Cenat Launches ‘Streamer University’ To Mentor Content Creators
May 8, 2025Twitch streamer Kai Cenat announced the launch of "Streamer University," a new educational platform aimed at...
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Platform
Social Media, In-Store Promotions Drive Frozen Food Purchase Decisions, Per NFRA
May 8, 2025Traditional in-store promotions remain the most effective driver of frozen food purchases while social media increasingly...
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Talent Collectives
Billion Dollar Boy’s Creator Fund Announces 20 Winners Across Digital Media
May 8, 2025The Creator Fund, launched in partnership between global creator agency Billion Dollar Boy and platform FiveTwoNine,...
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Influencer
Wellness Influencer Dr. Casey Means Is Trump’s New Surgeon General Nominee
May 8, 2025Dr. Casey Means, a physician-turned-wellness influencer, is U.S. President Donald Trump’s new surgeon general candidate after...
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Agency
Crowd Power Ventures Launches $20M Fund For Creator Ecosystem
May 8, 2025Crowd Power Ventures (CPV), a marketing venture studio, has launched a $20 million fund aimed at...
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Technology
CreatorIQ Unveils Benchmarking Suite For Creator Marketing Performance
May 8, 2025Creator marketing platform CreatorIQ has launched a new performance measurement system, positioning the tools as a...
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Commentary
Winmo Launches ‘Influencer Insights’ Feature To Give Brands Early Advantage In Creator Partnerships
May 8, 2025Winmo introduces Influencer Insights, a new feature within its Sponsorship Hub that provides visibility into influencer-brand...
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Platform
Google’s Creator Summit In D.C. Presents Latest Insights On SEO Strategies
May 8, 2025The 2025 Google Creator Summit, which took place in Washington, D.C., revealed how search engine optimization...
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Brand
Pantene Turns Expired Product Viral Moment Into ‘Unexpired’ Campaign With Influencer Alix Earle
May 8, 2025Pantene recently launched a limited-edition "Unexpired Pantene" collection with TikTok creator Alix Earle, capitalizing on a...
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Platform
Reddit Beats Q1 Expectations As Ad Revenue Surges 61%, CEO Cautious About Google Search Impact
May 7, 2025Reddit reported stronger-than-expected first-quarter results on May 1, with revenue growth outpacing Wall Street estimates despite...
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Brand
From Superfans To Influencers: How Supercell Built A 300K Creator Army
May 7, 2025Mobile game developer Supercell reports expanding its creator program from 1,200 to nearly 300,000 participants, according...
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Commentary
White House Holds ‘Influencer Briefings’ For Predominantly Pro-Trump Content Creators
May 7, 2025The White House has launched a series of dedicated "influencer briefings," expanding beyond traditional press corps...
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Commentary
B2B Influencer Marketing Matures As Key Strategy In 2025, Report Finds
May 7, 2025B2B influencer marketing has evolved from an experimental tactic to an essential strategy, with growth in...
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Platform
TikTok Unveils New Brand Solutions To Capitalize On Cultural Moments At NewFronts 2025
May 7, 2025TikTok announced expanded advertising opportunities and partnerships at this year's IAB NewFronts presentation, emphasizing the platform's...
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