Latest News
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Brand
Treasury Wine Expands Social Soup Influencer Partnership To Three Premium Wine Brands
October 27, 2025Australia's Treasury Wine Estates (TWE) is quadrupling its investment in influencer marketing through an expanded partnership...
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Technology
Creator Television Expands Digital Reach With New On-Demand Content On Plex And Xumo Play
October 27, 2025Creator Television, the creator-led streaming network owned by ad-tech company Sabio Holdings, launched its ad-supported video-on-demand...
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Influencer
Rewilding Jude: How A Personal Reset Sparked A Creator’s Journey In Rural Scotland
October 27, 2025Jude Harper's stone cottage in the Scottish countryside currently has no running water. "I'm on a...
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Platform
YouTube Launches Experimental Likeness Detection Tool To Help Creators Combat AI-Generated Deepfakes
October 24, 2025YouTube introduced a new experimental tool aimed at helping creators identify and manage AI-altered content featuring...
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Agency
The Professionalization Advocate: Marco Gouveia On Empowering Portugal’s Creator Economy
October 24, 2025When Portugal’s influencer scene began to take off, digital marketing strategist Marco Gouveia noticed something missing:...
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Agency
FiveTwoNine And Billion Dollar Boy Launch $3,500 Grant Program To Help NYC Creators Take Online Communities Offline
October 24, 2025FiveTwoNine and Billion Dollar Boy announced a new grant program designed to help creators transition their...
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Agency
Inside 9R Collective’s Mission To Elevate Creator Representation Through Community And Autonomy
October 24, 20259R Collective connects brands with micro-influencers through a non-exclusive representation model that emphasizes creator autonomy and...
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Commentary
UK’s Junk Food Ad Ban Looms Over Creators As 2026 Enforcement Date Nears
October 24, 2025According to a recent study by Pixability, food and beverage is now ranked as the fourth...
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Technology
Matriarch Digital Media: A Business Model For Women’s Economic Influence
October 24, 2025Matriarch Digital Media, founded in 2016 by Twila Dang (now CEO), produces women-focused content through podcasts,...
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Agency
Viral Nation’s Nicholas Spiro Reveals How Psychology, AI, And Brand Safety Enable Creator Freedom
October 24, 2025Viral Nation's Chief Commercial Officer Nicholas Spiro is applying psychological principles and artificial intelligence to transform...
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Technology
From BTS To Rhett & Link: How Streaming Firm Kiswe Fuels The Rise Of D2C Entertainment
October 23, 2025When K-pop band BTS streamed a record-setting live concert to hundreds of thousands of paying fans...
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Platform
Colombian Creator’s Boxing Event Breaks Kick’s Streaming Record With 4.6M Concurrent Viewers
October 23, 2025Colombian creator Luis "Westcol" Villa's Stream Fighters 4 establishes a new viewership benchmark for Kick, drawing...
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Agency
How Paula Bruno Is Building Systems To Measure Real Influence At Intuition Media Group
October 23, 2025As influencer marketing matures into an industry driven by data, Paula Bruno is steering Intuition Media...
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Talent Collectives
Former YouTube Exec Pete Cory Named Chairman Of Sidemen’s Arcade
October 23, 2025Arcade, the management company behind creator collective The Sidemen, announced the appointment of Pete Cory as...
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Platform
Pocket.Watch Partners With Hulu To Launch Creator-Led Series ‘Rabbit Hole’
October 23, 2025Pocket.watch greenlighted a new original series called "Rabbit Hole" to be licensed by Hulu, the company...
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Technology
New York Times Launches TikTok-Style Video Feed To Centralize Multi-Format Journalism
October 23, 2025The New York Times introduced a new "Watch" tab in its primary mobile application this week,...
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Agency
YouTube Named Title Partner For #paid’s 2025 Creator Marketing Summit
October 23, 2025Creator marketing platform #paid, which powers campaigns for leading brands, announced YouTube as the title partner...
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Agency
Bringing Transparency To YouTube Sponsorships: Inside Adhesive Media’s Approach
October 23, 2025Adhesive Media has closed more than $20 million in YouTube sponsorship deals since its founding in...
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Talent Collectives
IAB Launches ‘Creator Week’ In 2026, Repositioning Podcast Upfront Within Expanded Fall Marketplace
October 23, 2025The Interactive Advertising Bureau (IAB) announced a significant restructuring of its 2026 events calendar, creating a...
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Technology
ShopMy Secures $70M Funding At $1.5B Valuation, Pioneering Curator-Driven Commerce Platform
October 23, 2025ShopMy raises $70 million in a funding round led by Avenir, with participation from Bain Capital...
