Agency

How Starfish’s New Influencer Marketing Platform Empowers Small Businesses And Creators

In April, tech company Starfish released a completely rebuilt influencer marketplace that addresses the trust deficit...

Influencer

How A Stand-Up Comedian Used AI Weekly Practice To Create Viral Hit ‘BBL Drizzy’

While many creators were still debating whether to experiment with AI, King Willonius had already created...

Agency

Narrators: The Tech Agency Tackling Scale Challenges For Brands In Southeast Asia

Southeast Asian influencer marketing is forecasted to reach around $790 million this year, growing at a...

Platform

TikTok Launches Interactive Fan Experience For Miley Cyrus’ New Album Release

TikTok has unveiled an exclusive in-app experience coinciding with the release of Miley Cyrus’ ninth studio...

Platform

Amazon Ads Unveils New Twitch Sponsorship Tools For Brands

Amazon Ads has launched Twitch Creator Sponsorships, a set of solutions designed to streamline brand collaborations...

Talent Collectives

Lionize AI System Analyzed Over 30 Million Creator Profiles For Influencer Marketing Campaigns

AI-driven influencer marketing platform Lionize has announced that its AI system has analyzed over 30 million...

Commentary

Tribeca Announces Creator Economy Lineup, Red Carpet Treatment For Creators With ‘UP NEXT’ Program

The Tribeca Festival, presented by OKX, has announced its 2025 Creator Economy programming lineup featuring a...

Agency

Unpacking AWISEE’s Dedicated Influencer Scouting Service

Multinational brands are increasingly partnering with specialized agencies as influencer marketing budgets continue to rise. The...

Platform

Meta Introduces Enhanced Monetization Metrics For Creators, Improved Ad Campaign Flexibility

Meta has launched Graph API v23.0 and Marketing API v23.0, introducing updates for creators and advertisers....

Platform

Flipkart Launches EOSS With 70,000 Brands, Influencer Campaign, And New TVCs

Flipkart commenced its Fashion End of Season Sale (EOSS) on May 30, 2025, featuring over 70,000...

Commentary

Sprout Social Report: Gen Z Prefers Social Platforms For Search, Driving New Shopping Behaviors

Social media has surpassed traditional search engines as the primary information source for Gen Z, according...

Commentary

Guardian Study: Over 50% Of Mental Health Content On TikTok Contains Misinformation

More than half of the top-trending mental health advice videos on TikTok contain misinformation, according to...

Influencer

Golf Influencer Paige Spiranac Moves Into Executive Role At Grass League

Paige Spiranac, a golf content creator with over 11 million followers across social platforms, has joined...

Commentary

Snapchat Reveals Major Trends Reshaping Apparel Shopping In 2025

Global apparel revenue is projected to reach $2 trillion by 2029, with one-third of all sales...

Agency

The Social Native Approach To Creator Content: Volume, Measurement, And Long-Term Partnerships

Social Native has quietly built a platform that has completed 1.8 million creator collaborations over the...

Talent Collectives

Putting Creators First: Inside Upside Down Talent’s Growth Strategy

"Creators are humans. That's the biggest thing," says Cameron Bunn, Chief Growth Officer at talent management...

Commentary

Brett Dashevsky On Reimagining The Creator Economy As A Small Business Movement

"We have to start recognizing that the creator economy is this new era of small businesses...

Agency

As TikTok Shop Champions Rake In Millions, UpTik Challenges Brands To Seize Overlooked Opportunities

TikTok Shop generated $33 billion in sales worldwide last year, of which $9 billion originated from...

Influencer

How One Influencer’s Campaign Led To UK Vape Ban

A single social media post by environmental influencer Laura Young has culminated in a UK-wide ban...

Influencer

Identity Theft: Influencer Discovers Deepfake AI Account Stealing Her Wedding Photos

Brooklyn-based content creator Kelly Stranick recently discovered an AI-generated Instagram account using her wedding photos with...