Latest News
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Technology
How Startup Gearlink Uses AI To Streamline Creator Partnerships While Keeping Human Control
October 8, 2025Gearlink AI streamlines the creator partnership process with technology that automates discovery, contract management, and performance...
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Commentary
Thailand Influencer Awards Spotlights Creator Economy Amid AI Challenges
October 8, 2025Thailand's creator economy, valued at 45 billion baht (~$1.3 billion) in 2024, takes center stage as...
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Technology
Steven Bartlett, Ex-MrBeast Engineer Launch Flightcast Platform As Video Podcast Market Consolidates
October 8, 2025Steven Bartlett, creator of “The Diary Of A CEO,” and Roxcodes, the former engineer at MrBeast,...
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Talent Collectives
Underscore Talent Launches Comedy Division Under Industry Veteran Michael Green
October 8, 2025Underscore Talent, the digital-first management company launched in 2021, has established a dedicated comedy division led...
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Commentary
Why Brands’ Gifting Strategies Are Falling Flat (And How To Fix Them)
October 8, 2025A new industry report finds that while 94% of brands engage in product seeding to influencers,...
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Technology
Universal Music Debuts In-House Creator Marketing App ‘House Of Carmen’
October 8, 2025Universal Music Group (UMG) has launched a proprietary creator marketing application called "House of Carmen," which...
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Commentary
Study Maps Emerging News Creator Economy, Defining Roles And Financial Benchmarks
October 8, 2025FT Strategies and WAN-IFRA, with support from the Google News Initiative, published a study that categorizes...
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Technology
Startup KlugKlug Bets On Data To Fix Influencer Marketing’s Costly Blind Spots
October 8, 2025Brands worldwide are investing billions in influencer marketing without knowing if their money targets the right...
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Tech
How Ex-Pinterest Exec Meredith Klein Built An Independent Media Hub Bridging PR And Journalism
October 7, 2025After two decades in corporate communications, Meredith Klein traded the boardroom for the Substack dashboard. The...
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Commentary
The Operational Gap: BDB Research Shows Key Challenges Brands Face When Scaling Creator Marketing Efforts
October 7, 2025Despite 71% of U.S. marketers now investing more than $1 million annually in creator marketing, many...
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Brand
How Bonkers Toys Turns Creator Channels Into Retail Franchises — And Why PrestonPlayz Is Their Next Big Bet
October 7, 2025Bonkers Toys has established a methodical process for transforming digital creators into physical toy franchises that...
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Platform
YouTube Removes AI-Generated Bollywood Content Following Reuters Investigation, Celebrity Lawsuit
October 7, 2025YouTube removed hundreds of AI-generated Bollywood videos that garnered more than 16 million views after a Reuters...
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Influencer
True Crime & Beauty Creator Bailey Sarian Joins UTA’s Roster
October 7, 2025True crime and beauty content creator Bailey Sarian has signed with UTA for representation in all...
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Influencer
MrBeast Warns ‘Scary Times’ Ahead For Creator Economy Amid AI Video Advancements
October 7, 2025MrBeast, YouTube's most-subscribed creator, has expressed concerns about artificial intelligence potentially threatening the livelihoods of content...
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Platform
Instagram Launches ‘Rings’ Award Program For Creators
October 7, 2025Meta-owned Instagram has unveiled "Rings," a new award program designed to recognize creative excellence on the...
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Platform
YouTube Launches Activation Partners Program, Connecting Advertisers With Vetted Ad Experts
October 7, 2025YouTube has launched its “Activation Partners” program, bringing together trusted third-party providers with expertise in YouTube...
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Platform
TikTok Regains Indonesia Operating License After Sharing Protest Data With Government
October 7, 2025Indonesia has reinstated TikTok's operating license (electronic system provider registration) after the social media platform shared...
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Commentary
Syracuse University Launches First Academic Center Dedicated To Creator Economy Education
October 7, 2025Syracuse University established the United States’ first academic center focused on the creator economy, positioning the...
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Agency
‘Call Her Daddy’ Host Alex Cooper Launches Unwell Creative Agency, Secures Google Partnership
October 7, 2025Alex Cooper, host of the "Call Her Daddy" podcast, is expanding her media portfolio with the...
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Commentary
NBA On Prime Seeks Local Content Creators For Inaugural Season’s Real-Time Coverage
October 7, 2025NBA on Prime has launched a recruitment drive for local content creators to capture real-time moments...
