Agency

Podcast Strategy Meets Digital Marketing: Inside Moburst’s Acquisition Of Kitcaster

Moburst’s April acquisition of Kitcaster—its second acquisition in five months—aims to expand the company’s service offerings...

Influencer

Dr Disrespect’s Twitch Ban: A Timeline of the Inappropriate Messages Controversy

When Twitch permanently banned Guy “Dr Disrespect” Beahm in June 2020, the platform offered no public...

Commentary

Dutch Media Authority To Supervise Micro-Influencers Starting June 16

The Dutch Media Authority has announced the expansion of its regulatory oversight to include content creators...

Brand

Jack Link’s To Launch Protein-Packed Meat Snack Line In Partnership With MrBeast 

Global meat snacks brand Jack Link's is teaming up with MrBeast (Jimmy Donaldson) to develop a...

Technology

NaviSavi: A Travel UGC Marketplace Creating Revenue Paths For Creators Without Large Followings

In the $11+ trillion global tourism industry, destinations pay premium rates to influencers for social posts...

Technology

Fabulate: Streamlining Creator Marketing Workflows For Enterprise Brands

Image: Fabulate founders Ben Gunn, Nathan Powell, Toby Kennett, and Sachin Singh Nathan Powell and Ben...

Technology

Button CEO Michael Jaconi Reveals The Attribution Problem Costing Creators Millions

In 2013, in the emerging mobile-first world, Michael Jaconi observed that the web economy, at least...

Commentary

The CGA Rider Explained: The Standardized Protection Document For The Creator Economy

After 18 months of development and industry consultation, the Creators Guild of America (CGA) released the...

Brand

e.l.f. Beauty Acquires Hailey Bieber’s Skincare Brand rhode For $1 Billion

Cosmetics company e.l.f. Beauty is acquiring Hailey Bieber's skincare brand rhode in a $1 billion transaction,...

Influencer

Influencer Alyssa Sheil Prevails In ‘Sad Beige’ Copyright Case Over Aesthetic Style As Plaintiff Withdraws Claims

A precedent-setting copyright lawsuit between social media influencers over a "neutral, beige, and cream aesthetic" has...

Commentary

Left-Leaning News C Flock To Bluesky While Maintaining X Presence, Pew Reports

A new Pew Research Center analysis reveals that news influencers, particularly those with left-leaning political orientations,...

Commentary

Amid Sports Betting Crackdown, Brazil Senate Committee Bans Influencers From ‘Bets’ Promotions

Brazil's Senate Sports Committee has approved legislation that significantly restricts betting advertising and prohibits the use...

Agency

Whalar Group Acquires The Business Of Creativity To Bolster Creative Education Offerings

Whalar Group has acquired The Business of Creativity, the media company co-founded by advertising veteran Sir...

Technology

How Stacklist Is Solving Digital Curation Issues For Creators

Kyle Hudson sat at a dinner party in New York, sharing stories about his trip to...

Technology

How Adebayo Owosina’s Goalr App Turns Physical Movement Into Marketing Impact

After more than a decade in advertising, working with major brands like Hennessy, Adebayo Owosina, an...

Agency

Reach Agency’s Cross-Cultural Strategy Lands Rising Talent And Deals

Dubai-based talent management agency Reach recently secured emerging creator Alaa Abou Harb as its newest exclusive...

Commentary

71% Of Consumers Regret Influencer-Driven Purchases As Trust Gap Widens

A new Typeform survey examining the state of influencer marketing reveals that 71% of consumers regret...

Commentary

85% Of Indian Gen Z Consumers Buy Brands With Personal Meaning, New Index Reveals

Eighty-five percent of Indian Gen Z consumers are more likely to purchase from brands with personal...

Technology

FLORA Raises $6.5 Million To Build AI-Native Creative Production Platform

FLORA announced a $6.5 million seed round led by Mike Volpi at Hanabi Capital.  The investment...

Brand

Saudi Media Group Partners With TikTok To Empower Content Creators, Drive Regional Growth

The Saudi Research and Media Group (SRMG) announced a strategic partnership with TikTok, aimed at developing...