MrBeast announced a partnership with Salesforce for a commercial set to air during Super Bowl LX on February 8, per Variety.

The YouTuber, whose real name is Jimmy Donaldson, released a video showing him meeting with Salesforce’s marketing team. In the video, MrBeast asks the executives if he can do anything he likes in the ad and receives approval, provided everything remains legal, and Salesforce products appear or are mentioned in the spot.

“All I’m going to say is if you see this Super Bowl commercial, you might become a millionaire,” MrBeast said in the video. “It’s going to be epic.”

The video did not reveal when the commercial will air during the broadcast or provide additional details about its content.

NBC will telecast Super Bowl LX from Levi’s Stadium in Santa Clara, California. The Comcast-backed network sought at least $7 million for a 30-second ad, according to media buyers and others familiar with the situation cited by Variety. Intense demand from advertisers pushed some prices to $8 million and even $10 million.

Salesforce joins other major brands partnering with creators for Super Bowl advertising. Mars Inc.’s Kellanova division enlisted Sabrina Carpenter for its Pringles 2026 Super Bowl ad. In 2013, Wonderful Pistachios tapped South Korean rapper and record producer Psy at the height of his global popularity.

The MrBeast partnership represents another example of brands incorporating digital creators into traditional advertising placements during major television events.

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