Commentary

Livestreaming’s New Reality: Platforms Converge As YouTube’s Market Share Falls Below 50%

The livestreaming industry is undergoing homogenization, with major platforms increasingly resembling one another in terms of...

Commentary

The Hidden Cost Of Viewbotting: How Fake Audiences Undermine Trust In Live Streaming, Influencer Marketing

Trust has become the essential foundation of the creator economy. However, this foundation faces a significant...

Influencer

How Emma Topp Balances Corporate Career And Creator Life, Defying The All-Or-Nothing Path

While most 11-year-olds were dealing with middle school social hierarchies, Emma Topp was borrowing her mother’s...

Influencer

Twitch Creator Broadcasts Childbirth Live As Platform CEO Watches

Twitch creator Fandy, known for gaming content, live-streamed her childbirth process, attracting thousands of viewers, including...

Commentary

NIL Athletes Emerge As Gen Z’s Most Trusted Influencers, Report Finds

The rise of Name, Image, and Likeness (NIL) policies in collegiate athletics has created a new...

Agency

Acast Names Laura Hagen As SVP To Lead Americas Growth, Global Agency Strategy

Swedish-founded podcast company Acast has appointed Laura Hagen as Senior Vice President, Regional MD Americas &...

Brand

Gap Inc. Unveils Cross-Brand Creator Program

Gap Inc. has launched a new creator affiliate and advocacy platform designed to connect content creators...

Influencer

Dutch Skateboarder Sterre Meijer Builds Global Following By Blending Style And Skill 

Female skateboarders often feel pressured to adopt baggy clothes and masculine aesthetics. Sterre Meijer skates in...

Agency

Talent Agency A-List Me Bets On Trust To Win Over Creators And Brands

A-List Me, a talent management agency founded in 2016 and headquartered in Westerly, Rhode Island, now...

Influencer

The Basketball Comedian: How Soufiane Bernoukh Built A Brand From Court Failures

Soufiane Bernoukh turns missed shots into punch lines. The basketball player-turned-content creator has built a following...

Technology

How Startup Gearlink Uses AI To Streamline Creator Partnerships While Keeping Human Control

Gearlink AI streamlines the creator partnership process with technology that automates discovery, contract management, and performance...

Commentary

Thailand Influencer Awards Spotlights Creator Economy Amid AI Challenges

Thailand's creator economy, valued at 45 billion baht (~$1.3 billion) in 2024, takes center stage as...

Technology

Steven Bartlett, Ex-MrBeast Engineer Launch Flightcast Platform As Video Podcast Market Consolidates

Steven Bartlett, creator of “The Diary Of A CEO,” and Roxcodes, the former engineer at MrBeast,...

Talent Collectives

Underscore Talent Launches Comedy Division Under Industry Veteran Michael Green

Underscore Talent, the digital-first management company launched in 2021, has established a dedicated comedy division led...

Commentary

Why Brands’ Gifting Strategies Are Falling Flat (And How To Fix Them)

A new industry report finds that while 94% of brands engage in product seeding to influencers,...

Technology

Universal Music Debuts In-House Creator Marketing App ‘House Of Carmen’

Universal Music Group (UMG) has launched a proprietary creator marketing application called "House of Carmen," which...

Commentary

Study Maps Emerging News Creator Economy, Defining Roles And Financial Benchmarks

FT Strategies and WAN-IFRA, with support from the Google News Initiative, published a study that categorizes...

Technology

Startup KlugKlug Bets On Data To Fix Influencer Marketing’s Costly Blind Spots

Brands worldwide are investing billions in influencer marketing without knowing if their money targets the right...

Tech

How Ex-Pinterest Exec Meredith Klein Built An Independent Media Hub Bridging PR And Journalism

After two decades in corporate communications, Meredith Klein traded the boardroom for the Substack dashboard. The...

Commentary

The Operational Gap: BDB Research Shows Key Challenges Brands Face When Scaling Creator Marketing Efforts

Despite 71% of U.S. marketers now investing more than $1 million annually in creator marketing, many...