Platform

Meta Reportedly Offers Influencers Up To $50K Monthly To Prioritize Reels Over TikTok

Meta is reportedly introducing a new financial incentive program offering content creators monthly payments between $10,000...

Commentary

Study Reports Widespread Apprehension About Social Media’s Mental Health Impact Among US, UK Men

A new study by YouGov and The Goat Agency finds that 70% of young men aged...

Brand

Watches Of Switzerland Appoints PR And Influencer Agency 

Luxury retailer Watches of Switzerland Group has appointed Carousel as its regional PR and influencer agency...

Agency

George Bacon Shares Playbook For Building A Social Media Marketing Powerhouse

At just 27, George Bacon has grown his agency, George Bacon Media Ltd (GBM), into an...

Platform

Instagram Okays 3-Minute Reels As Long-Form Content Gains Traction

Instagram has announced plans to recommend longer Reels content in its discovery surfaces, shifting from its...

Commentary

Motion Report Reveals ‘Ugly’ Strategy That Makes Ads Work

An analysis of $100 million in advertising spend reveals that 42% of top-performing direct-to-consumer (DTC) ads...

Platform

Indonesian AI Startup Bythen Secures $5M To Democratize Virtual Influencer Space

Bythen, an Indonesian AI startup focused on virtual creator development, has raised $5 million in seed...

Brand

Eggland’s Best Taps Social Marketing Agency Joybyte For Influencer Campaign

Eggland's Best has partnered with influencer marketing agency Joybyte to develop organic social media campaigns across...

Commentary

Study Finds Promising Results In Using Virtual Health Influencers 

A recent study published in the European Journal of Cancer demonstrates the potential of AI-generated social...

Agency

The Creator Economy In 2025: TDD’s Sarah Boyd On What’s Actually Working In Influencer Marketing

"Every day, the landscape evolves dramatically," notes Sarah Boyd, Co-CEO and CRO of The Digital Dept....

Technology

Intellifluence Marks Milestone With 250,000 Influencers On Its Platform

Intellifluence, a warm contact influencer network, announced it has surpassed 250,000 influencers on its platform, including...

Technology

NClip: Building Stronger Creator Communities Through Engagement

Adrian Wilbrandt, founder and CEO of NClip, sees a pressing need in social media: turning casual...

Platform

TikTok Shutdown Drama: Users Relieved, But Creators Worry About The Future

TikTok's brief shutdown and Trump's intervention have sparked both relief and concern. The platform’s service was...

Brand

Qatar Airways Unveils Sama, Offers Peek Into Life Of AI Flight Attendant On IG

Qatar Airways launches Sama, the world's first AI-powered digital human cabin crew member, on Instagram in...

Brand

Singapore Launches First-Ever TikTok Game Show To Boost Tourism

The Singapore Tourism Board (STB) has partnered with global social media agency Komodo to launch "The...

Brand

Canon’s Mobile App For Multi-Camera Livestreams Eliminates Need For Traditional Streaming Hardware

Canon Inc. launched Live Switcher Mobile, a free iOS app that allows content creators to manage...

Commentary

Ambassify Report Shows Shift In Corporate Social Media Strategies 

A new 2025 Social Advocacy Report from Ambassify reveals a shift in corporate social media strategies....

Platform

RedNote Taps Influencers To Boost U.S. User Base Amid TikTok’s Turmoil

Chinese social platform RedNote is making strategic moves to capture the attention of American users as...

Strategy

Essential Creator Skills For 2025: Insights From 14 Industry Leaders

Recent research from LTK and Northwestern University's Retail Analytics Council shows that 93% of companies plan...

Agency

Modash Acquires Promoty In Global Expansion Push

Influencer marketing platform Modash has acquired Promoty, a creator relationship management (CRM) company, to strengthen its...