Platform

YouTube Scores First-Ever Exclusive NFL Game Stream From Brazil For 2025 Season

YouTube has secured exclusive rights to stream the NFL’s Friday night Week 1 game from São...

Platform

YouTube Debunks Common Myths About Shorts As Format Gains Traction

YouTube is addressing misconceptions about its Shorts format as it reports significant growth in short-form content...

Platform

Pinterest Ad Budgets Small But Increasing As Platform Grows, Per Agency Execs

Pinterest continues to occupy a small portion of advertisers’ media plans, but agency executives report growing...

Platform

Netflix Launches ‘House Of Streams’ Reality Series Featuring Content Creators Competing For Bitcoin Prize

Netflix has announced a new show, "House of Streams," an interactive reality series that combines unscripted...

Agency

PRophet Introduces AI Agentic Search Tool To IMAI Platform For Influencer Discovery Efficiency

PRophet has announced an upgrade to its InfluencerMarketing.AI platform with the introduction of AI Agentic Search,...

Brand

Nescafé Taps TikToker Zach King as First-Ever Global Brand Influencer

Image credit: Nestlé Nestlé's Nescafé brand has announced a global partnership with digital creator Zach King,...

Commentary

Short-Form Growing On YouTube While TikTok Engagement Remains Consistent Across All Video Lengths, Data Shows

Recent research analyzing millions of videos across major platforms reveals differing video content strategies and engagement...

Platform

TikTok Partners With SoundCloud For Direct Music Saves, Library Transfers

TikTok and SoundCloud announced a new partnership that integrates SoundCloud into TikTok's “Add to Music App”...

Agency

Publicis Groupe Acquires Captiv8 To Strengthen Influencer Capabilities

Publicis Groupe announced the acquisition of Captiv8, an end-to-end influencer marketing platform, continuing its expansion in...

Technology

GRIN Launches AI Assistant Built Specifically For Creator Marketers

GRIN has introduced Gia (GRIN Intelligent Assistant), an AI solution designed specifically for creator marketers. Fully...

Agency

Antenna Group Acquires Minority Stake In AI-Powered Creator Platform To Enhance Client Offerings

Global marketing and communications agency Antenna Group has acquired a minority ownership stake in AI-powered creator...

Platform

TikTok Shop Announces U.S. Layoffs Amid Sales Slump, Economic Challenges

TikTok Shop has initiated layoffs of U.S. staff as part of "organizational and personnel changes" affecting...

Commentary

Denmark To Ban Influencer Campaigns Promoting Unhealthy Food To Children Under 15

The Danish government announced plans to introduce legislation banning advertisements promoting unhealthy food and drinks to...

Platform

Inside LinkedIn’s Cannes Lions Strategy

LinkedIn is returning to Cannes Lions 2025, reinforcing its position as "the essential platform for B2B...

Commentary

GreenRoom Legal Finds Niche In Creator-First Representation 

Will Hanisch and partner Joe Craciun launched GreenRoom Legal in 2019 after discovering digital creators were...

Technology

Why Kick Is Investing In An Overlooked Segment Of The Creator Economy

Image credit: KICK Kick’s latest initiative, the “KICK Road” campaign, has transformed 1,000 small streamers into...

Commentary

The Art & Science Of Creative Strategy: Motion’s ‘Make Ads That Convert’ Returns

Motion’s virtual event "Make Ads That Convert" returns May 27-June 4, 2025, featuring expert workshops on...

Platform

OnlyFans Launches Pickleball Competition Series On OFTV With Celebrity Hosts

OnlyFans has announced "Smash City," a pickleball competition series debuting June 13 on OFTV, the platform's...

Talent Collectives

The CEO Influencer: What Fetch Agency Is Bringing To Cannes

Fetch, a New Delhi-based influencer management and PR agency, is introducing entrepreneurs to the Cannes Film...

Brand

Pocket.watch Expands Creator Network With Nine New Partners, Reaching Nearly 1.3B Subscribers

Image credit: Pocket.watch Pocket.watch, the kids and family creator media company, has added nine new creator...