Platform

Instagram Launches ‘Referrals’ Program For Creators To Drive Traffic, Sign-ups

Instagram is testing a new program that pays creators for driving people to the app, Meta...

Commentary

ALO Yoga, Influencers Hit With $150M Class Action Lawsuit Over Undisclosed Paid Social Media Campaigns

A class action lawsuit filed in federal court in Illinois targets popular athleisure brand ALO Yoga...

Platform

TikTok Expands Mental Health Initiatives With $2.3M Fund, In-App Meditation Features

TikTok has launched new mental health and well-being features across its platform while expanding funding for...

Platform

EU Charges TikTok With Breaching Digital Services Act Over Ad Transparency

The European Commission has informed TikTok of its preliminary findings that the social media platform has...

Agency

Omnicom Media Group Consolidates Influencer Marketing In MENA Under Creo Brand

Omnicom Media Group (OMG), the media services division of Omnicom, is consolidating its influencer marketing capabilities...

Platform

Spotify Revises Podcast Play Count Feature After Creator Backlash

Spotify announced changes to its recently introduced podcast play count feature following criticism from creators. The...

Commentary

Mexico Seeks Compensation From MrBeast For Using Ancient Maya Sites In Chocolate Ad

Mexico is demanding compensation from YouTuber MrBeast's production company for allegedly using the country's ancient archaeological...

Brand

Why SheaMoisture Tapped Influencers To Promote New Hair Collection Launch

SheaMoisture hosted its first international brand trip in March to Montego Bay, Jamaica, to launch its...

Agency

From TRND To Endlss: How Listening To Customers Transformed A Business 

During the pandemic-fueled e-commerce boom of 2020-2022, David Abbey and his team had built the social...

Strategy

How Podscribe’s TransUnion Integration Brings Demographic Precision To Podcast Advertising

Podscribe, whose recent research revealed that 99% of podcast advertisers reach only one-quarter of potential listeners,...

Agency

Whalar Group Secures $400 Million Valuation With Investment From Marc Benioff, Shopify, ‘Fast And Furious’ Producer Neal Moritz

Global creator enterprise Whalar Group has raised capital at a $400 million valuation from investors including...

Commentary

Experts Bring Legal Issues To Light As Creator Economy Grows

Legal experts at Alt Legal's 2025 I ♡ Trademarks Conference Influencer Marketing Panel have identified a...

Technology

From 90 Days To Now: How Splitz is Fixing The Creator Payment Problem

"Getting paid today, getting paid quicker. That's what it's about. Making money today, not in 160...

Commentary

Part Two – In Search Of Better ROI, Experts Say Brand-Creator Deals Must Go Beyond Metrics

Brands face mounting pressure to optimize creator partnerships as investments surge - according to a World...

Influencer

iShowSpeed To Challenge Sports Legends In New YouTube Series Backed By DICK’S Sporting Goods

OBB Media and YouTube creator iShowSpeed, whose real name is Darren Watkins, are launching "Speed Goes...

Commentary

UBS Reveals Instagram Metrics Could Predict Investment Returns

UBS Evidence Lab's latest report, 'A Millennial's Guide to Instagram,' identifies a correlation between social media...

Brand

Hawaiian Tropic Partners With Alix Earle For ‘Tana Sutra’ Summer Campaign

Hawaiian Tropic has partnered with social media influencer Alix Earle for "Tana Sutra," a creative campaign...

Platform

Threads Updates Features With Multi-Link Support, Enhanced Analytics

Meta has introduced new profile features for its Threads platform, enabling users to add multiple links...

Technology

Acast’s New Tool To Help Brands Use Podcaster Voices In Scripted Ads

Podcast company Acast has launched Talent-Voiced Ads, a new format allowing advertisers to leverage podcast personalities'...

Agency

Later’s New CMO Eyes Influencer Marketing Transformation Through Metrics, Talent, And Myth-Busting

"I think influencer marketing is one of the fastest-growing and highest-performing channels today, but it's still...