Influencer

Druski Shares His Creator Economy Playbook: ‘Own Everything, Reinvest Brand Money’

Comedy sensation Druski is bringing his viral Instagram sketches to Wembley Arena and venues across North...

Platform

TikTok’s Impact On UK Shopping Trends In 2025

TikTok has published its first “UK Shopping Report,” revealing how the platform influences consumer purchasing decisions...

Technology

Famous Birthdays Expands Global Creator Database With German And Italian Launches

"We're just trying to build the IMDb or Wikipedia for this space," explains Evan Britton, founder...

Influencer

iShowSpeed Announces U.S. Tour Starting Aug. 28

Popular streamer iShowSpeed, whose real name is Darren Watkins Jr., announced a 35-day non-stop livestream tour...

Brand

YouTuber Deestroying To Join NFL Broadcast Team For Brazil Game

YouTube is integrating content creator Deestroying as a sideline reporter for its inaugural exclusive NFL stream,...

Platform

TikTok, ATP Serve Up Global Partnership To Transform Tennis Fan Engagement

TikTok and the Association of Tennis Professionals (ATP) announced a global content partnership focused on delivering...

Agency

Accenture Acquires Influencer Agency Superdigital To Expand Social Media Marketing Capabilities

Accenture has acquired Superdigital, a U.S.-based social and influencer agency, to strengthen its end-to-end social marketing...

Influencer

Ludwig’s Streamer Games Break Viewership Records

Ludwig Ahgren's “2025 Streamer Games” set a new high-water mark for creator-driven competitive events, drawing over...

Influencer

Andrew Tate Sues Meta, TikTok for $100M Over 2022 Account Bans

Influencers Andrew and Tristan Tate filed lawsuits against Meta and TikTok seeking more than $100 million...

Agency

Tom Maynard’s Amplify Targets Creator Economy Consolidation Across Asia-Pacific

Tom Maynard runs Amplify, a 130-person self-funded company across Asia-Pacific that manages hundreds of creators and...

Platform

TikTok Caps Hashtags At Five Per Post

TikTok has implemented a five-hashtag limit on posts, according to a Social Media Today report. The...

Technology

Moroccan Startup Hypeo Ai Secures Investment To Speed Up Brand-Creator Connections

Renew Capital has invested in Morocco-based Hypeo Ai, a startup applying artificial intelligence to make influencer...

Talent Collectives

Podcast Movement Acquires Podcast Trade Association Sounds Profitable In Major Industry Merger

Left to right: Dan Franks, Bryan Barletta, and Tom WebsterImage credit: Sounds Profitable Podcast Movement has...

Agency

South African Influencers Graduate From Dentsu’s School Of Influence Program

Eight emerging South African creators have graduated from the dentsu School of Influence, joining peers from...

Agency

Whalar UK Appoints Dual Leadership After Brand Expansion

Whalar, the creator agency within Whalar Group, has promoted Jessica Womersley and Shannon Watkin to the...

Technology

AI Platform Wondercraft Unveils AI Agent To Turn Conversations Into Professional Content

Y Combinator-backed AI content studio Wondercraft has just launched Wonda, an AI agent that creates and...

Technology

How StreamerDap Implements Live Stream Ads Without Interrupting Viewers

Live streaming viewership reached 32.5 billion hours watched in 2024, a 12% increase from the previous...

Commentary

The Biggest Misconception Brands Have About Working With Creators – Part III – Takes From 12 Experts

The first two installments of our roundtable on the biggest misconceptions brands have about working with...

Influencer

Kai Cenat Unveils Fortnite Icon Series Skin In Las Vegas Sphere

Streamer Kai Cenat revealed his upcoming Fortnite Icon Series skin through a two-minute video displayed on...

Influencer

Mark Rober Joins Netflix With Experiments, New Competition Show

Netflix has signed former NASA engineer and social media creator Mark Rober for a multi-project content...