Latest News
-
Brand
How Bonkers Toys Turns Creator Channels Into Retail Franchises — And Why PrestonPlayz Is Their Next Big Bet
October 7, 2025Bonkers Toys has established a methodical process for transforming digital creators into physical toy franchises that...
-
Platform
YouTube Removes AI-Generated Bollywood Content Following Reuters Investigation, Celebrity Lawsuit
October 7, 2025YouTube removed hundreds of AI-generated Bollywood videos that garnered more than 16 million views after a Reuters...
-
Influencer
True Crime & Beauty Creator Bailey Sarian Joins UTA’s Roster
October 7, 2025True crime and beauty content creator Bailey Sarian has signed with UTA for representation in all...
-
Influencer
MrBeast Warns ‘Scary Times’ Ahead For Creator Economy Amid AI Video Advancements
October 7, 2025MrBeast, YouTube's most-subscribed creator, has expressed concerns about artificial intelligence potentially threatening the livelihoods of content...
-
Platform
Instagram Launches ‘Rings’ Award Program For Creators
October 7, 2025Meta-owned Instagram has unveiled "Rings," a new award program designed to recognize creative excellence on the...
-
Platform
YouTube Launches Activation Partners Program, Connecting Advertisers With Vetted Ad Experts
October 7, 2025YouTube has launched its “Activation Partners” program, bringing together trusted third-party providers with expertise in YouTube...
-
Platform
TikTok Regains Indonesia Operating License After Sharing Protest Data With Government
October 7, 2025Indonesia has reinstated TikTok's operating license (electronic system provider registration) after the social media platform shared...
-
Commentary
Syracuse University Launches First Academic Center Dedicated To Creator Economy Education
October 7, 2025Syracuse University established the United States’ first academic center focused on the creator economy, positioning the...
-
Agency
‘Call Her Daddy’ Host Alex Cooper Launches Unwell Creative Agency, Secures Google Partnership
October 7, 2025Alex Cooper, host of the "Call Her Daddy" podcast, is expanding her media portfolio with the...
-
Commentary
NBA On Prime Seeks Local Content Creators For Inaugural Season’s Real-Time Coverage
October 7, 2025NBA on Prime has launched a recruitment drive for local content creators to capture real-time moments...
-
Technology
YouTube’s Talent Gap Spurs Rise Of YT Jobs As Hiring Hub For Top Creators
October 7, 2025YouTube’s biggest stars can generate millions of views with the right editor, yet many struggle to...
-
Commentary
YouTuber Casey Neistat Warns OpenAI’s Sora Could Flood Social Media With ‘AI Slop’
October 7, 2025Popular YouTuber Casey Neistat is raising concerns about OpenAI's newly launched Sora app, which he describes...
-
Agency
Creator Agency NewGen Pushes Deeper Integration As Brands Embrace Influencer Marketing
October 6, 2025NewGen, a social-first creative and creator agency with 95 full-time employees across five global offices, is...
-
Influencer
From Fashion Blog To Clothing Collections: How Kathleen Post Built A Career In The Creator Economy
October 6, 2025From her early days experimenting with sewing and styling outfits for friends to launching multiple sold-out...
-
Technology
From gen.video To PartnrUp: Jessica Thorpe On Why Creator Marketing Needs A New Operating System
October 6, 2025Jessica Thorpe, CEO of partnrUP, is reshaping the company formerly known as gen.video with a clear...
-
Talent Collectives
Singapore’s ‘The Pinwheels’ Awards Push For Creator Sustainability Amid Short-Lived Viral Fame
October 6, 2025“Mediacorp The Pinwheels, Singapore’s Content Creator Awards” offer Singapore's content creators up to S$15,000 (~$11,600) in...
-
Strategy
Epic Gardening Acquires GrowVeg Creator To Unite Content, Products In Gardening Space
October 6, 2025Epic Gardening, a gardening education and retail company, has acquired Growing Interactive Limited, the company behind...
-
Platform
TikTok Adds Data-Driven Creator Insights To Help Tap Into Trending Topics
October 6, 2025TikTok introduced AI-powered trend insights within its creator analytics dashboard, providing content creators with data on...
-
Agency
Glasgow Influencer Marketing Agency Saulderson Media Acquired By Journey Further
October 6, 2025Journey Further has acquired Glasgow-based influencer marketing agency Saulderson Media, aiming to scale its global influencer...
-
Strategy
YouTube Leads Platforms In Refusing To Cooperate With EU Content Dispute Body, Report Finds
October 6, 2025The Dublin-based Appeals Centre Europe (ACE), an independent body established under the EU's Digital Services Act...
