Latest News
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Talent Collectives
Ykone Group Acquires Majority Stake In French Influencer Marketing Company The Digital Prototype
July 2, 2025Ykone Group, the parent company of Bold Management talent agency, has acquired a majority stake in...
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Agency
Qoruz Introduces Creator Brand Fit Index For Tailored Influencer Partnerships
July 2, 2025Influencer marketing platform Qoruz has launched the Creator Brand Fit (CBF) Index, a framework designed to...
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Technology
Breaking, Not Chasing The Algorithm: Inside Brandon Stewart’s Content Strategy
July 2, 2025Burbank, California, the so-called “Media Capital of the World” that is home to entertainment giants like...
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Technology
The Influencers Next Door: Why DSMN8 Taps Into Employees As The Ultimate Brand Advocates
July 2, 2025As the organic reach of brand content on social media declines and audiences become increasingly skeptical...
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Technology
Inside B4A’s Strategy To Scale Influencer Partnerships In Brazil’s Beauty Market
July 2, 2025In a country with the world's third-largest beauty market but limited startup capital, tech company Beauty...
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Platform
Oracle-Blackstone Consortium Confirmed As TikTok Buyer, Per Bloomberg
July 2, 2025A consortium that includes Oracle Corp, Blackstone Inc, and venture capital firm Andreessen Horowitz has been...
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Technology
Streamlabs Eliminates Fees With New Sponsorship Platform For Creators, Brands
July 1, 2025Logitech G-owned live streaming software platform Streamlabs introduces “Streamlabs Sponsorships,” a new platform that connects content...
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Platform
X To Implement Size-Based Ad Pricing Structure
July 1, 2025X plans to introduce a new advertising pricing structure that will charge marketers based on the...
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Platform
Instagram Rolls Out Audio Previews For Spotify Shares
July 1, 2025Meta's Instagram has introduced a significant update to its music sharing capabilities. Users can now listen...
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Technology
Audience Monetize Launches Creator Economy Map
July 1, 2025Audience Monetize has released the “Creator Economy Map,” a visual framework illustrating how the entire creator...
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Commentary
Italy’s Influencer Marketing Sector Projected To Reach $540M In 2025, $2.38B By 2034, Research Shows
July 1, 2025Italy's influencer marketing sector, valued at $459.64 million in 2024, is expected to reach $540.75 million...
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Commentary
Tarte Cosmetics Leads TikTok Shop Beauty Sales For May 2025
July 1, 2025Beauty brands continue to leverage TikTok Shop as a major sales channel, with Tarte Cosmetics maintaining...
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Influencer
From Viral Videos To Venture Deals: Caspar Lee’s Pivot
July 1, 2025Subscribe to Our Newsletter Check Out Our Podcast
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Agency
Inside The Node’s Transparency First Approach To Influencer Marketing
July 1, 2025The Node has established itself in influencer marketing by tackling the 60% commission rates and lack...
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Agency
Quantity vs. Quality – 18-Year-Old Fabio Soprano Explains the Decision That Led To An Up-And-Coming Agency In The Luxury Influencer Marketing Industry
July 1, 2025The race for influencer marketing success has created a blind spot in luxury fashion marketing. While...
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Commentary
Reserve These Dates for Not-to-be-Missed Creator Economy Events in August
June 30, 2025Scale up your creator economy initiatives by attending industry-focused events this August. Connect with the right...
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Influencer
Aprilynne Alter Reveals How To Make A Killer YouTube Intro
June 30, 2025Aprilynne Alter's workshop on YouTube intros packed the room beyond capacity at the Friday session at...
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Commentary
Will Creator-Driven Buzz Outperform Traditional Advertising? — Influencers And Experts Share Thoughts
June 30, 2025According to recent research on shifting consumer behavior and preferences, creator-generated content is now outpacing traditional...
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Technology
Slipstream Partners With WexWorks To Expand Licensing Of Viral Hit ‘Funny Song’ Beyond Social Media
June 30, 2025Slipstream Music has announced a partnership with WexWorks Media to commercialize "Funny Song," a viral hit...
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Commentary
Creator Economy Jobs Contract 25% Y-o-Y As Support Roles Decline
June 30, 2025The creator economy job market is contracting while experiencing significant shifts in hiring patterns, according to...
