Latest News
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Commentary
Colin And Samir To Host One-Day Creator Economy Summit In Brooklyn In September
June 12, 2025YouTube creators Colin and Samir are set to host Press Publish NYC, a curated one-day summit...
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Brand
Chinese Car Manufacturer Takes Legal Action Against 37 Influencers For Defamation
June 12, 2025BYD, one of China's leading electric vehicle manufacturers, announced on June 4 that its Legal Department...
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Technology
quso.ai: AI Pragmatist In A Hype-Driven World
June 12, 2025After a decade of working with top YouTubers, Vedant Maheshwari kept encountering a specific problem: the...
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Platform
YouTube’s Economic Footprint Reaches $55 Billion In U.S. GDP Contribution
June 11, 2025YouTube’s creative ecosystem contributed over $55 billion to the U.S. GDP and supported more than 490,000...
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Brand
Lowe’s Launches First-Ever Home Improvement Creator Network With MrBeast Partnership
June 11, 2025Lowe's Companies Inc. is introducing the home improvement industry's first creator network, featuring MrBeast (Jimmy Donaldson),...
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Commentary
Employee-Generated Content Drives Growth Rates Exceeding 5,000%, ADVOCACY Report Shows
June 11, 2025The “2025 Employee Advocacy Report” from ADVOCACY by SocialPubli reveals how companies can achieve significant growth...
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Brand
Apple Prioritizes Creators With iOS 26 Camera App Redesign, AirPods Update
June 11, 2025Apple is prioritizing content creators with two significant updates: a redesigned Camera app in iOS 26...
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Commentary
NIL Lesson: How Golf Icon Jack Nicklaus Reclaimed His Brand After A $145 Million Sale
June 11, 2025A recent New York Supreme Court decision offers a stark warning to creator economy businesses: even...
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Brand
MLB Stakes Claim In Creator Economy With Jomboy Media Partnership
June 11, 2025Major League Baseball (MLB) has acquired an undisclosed minority stake in digital media company Jomboy Media,...
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Agency
Sun Yi: Teaching Creators To Build Businesses By Reverse-Engineering Content
June 11, 2025Sun Yi noticed something peculiar about his social media posts. Content that made people respond with...
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Influencer
This Gaming Creator Garnered Over 4 Million Subscribers From Childhood Roblox Play — Now She Champions Women In Gaming At VidCon
June 11, 2025IBella’s path to becoming one of YouTube's prominent female gaming creators began with her sister's obsession...
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Agency
Find Your Influence’s ‘FYI’ On Achieving Creator Marketing Results: Performance Plus Connection
June 11, 2025Find Your Influence (FYI) manages over 23 million creator profiles through its all-in-one influencer marketing platform,...
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Brand
What Happens When YouTube’s Top Golf Stars Face PGA Tour-Level Competition?
June 11, 2025While producing Netflix's golf documentary “Full Swing,” Pro Shop Studios co-founder Mark Olsen discovered that millions...
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Brand
How Lyft, Notion are Tapping into LinkedIn’s Rising Creator Economy
June 10, 2025Ridesharing marketplace Lyft and digital workspace Notion are among a growing number of companies leveraging LinkedIn's...
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Talent Collectives
MOGL Launches NIL Feed Feature To Help College Athletes Learn From Top Earners, Streamline Deal Submissions
June 10, 2025MOGL has released Version 2.0 of its iOS application, featuring the NIL Feed —a social media-style...
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Platform
Finnish Livestreaming Platform Noice Announces Shutdown After Six Years, $26 Million Raised
June 10, 2025Finnish games livestreaming platform Noice is shutting down operations six years after its founding, with CEO...
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Commentary
TikTok’s Power To Empty Shelves: Top 14 Fastest-Selling Products That Went Viral On The Platform
June 10, 2025A new study by custom packaging company Arka reveals the sell-out patterns of products that gain...
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Commentary
San Diego University Launches Student-Athlete Fund In Wake Of NCAA Settlement
June 10, 2025San Diego State University (SDSU) announced the launch of its Student-Athlete Recruitment and Retention Fund mere...
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Commentary
Linqia, The Female Quotient To Spotlight Women Driving Influencer Marketing’s Future At Cannes Lions
June 10, 2025Linqia and The Female Quotient are partnering to host programming at the FQ Lounge during Cannes...
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Commentary
1 In 3 U.S. TikTok Users Now Shopping Directly On The Platform, Survey Finds
June 10, 2025A new YouGov survey reveals that 30% of U.S. TikTok users have made purchases through TikTok...
