Latest News
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Influencer
Aprilynne Alter Reveals How To Make A Killer YouTube Intro
June 30, 2025Aprilynne Alter's workshop on YouTube intros packed the room beyond capacity at the Friday session at...
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Commentary
Will Creator-Driven Buzz Outperform Traditional Advertising? — Influencers And Experts Share Thoughts
June 30, 2025According to recent research on shifting consumer behavior and preferences, creator-generated content is now outpacing traditional...
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Technology
Slipstream Partners With WexWorks To Expand Licensing Of Viral Hit ‘Funny Song’ Beyond Social Media
June 30, 2025Slipstream Music has announced a partnership with WexWorks Media to commercialize "Funny Song," a viral hit...
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Commentary
Creator Economy Jobs Contract 25% Y-o-Y As Support Roles Decline
June 30, 2025The creator economy job market is contracting while experiencing significant shifts in hiring patterns, according to...
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Commentary
Report: Short-Form Content Dominates As Cross-Category Collaborations Drive Engagement
June 30, 2025New research from social video intelligence firm Tubular Labs highlights major trends shaping the creator economy...
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Influencer
MrBeast Removes AI Thumbnail Tool Following Creator Backlash
June 30, 2025YouTube's most-subscribed creator MrBeast has removed an artificial intelligence thumbnail generator from his analytics platform Viewstats...
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Commentary
Over 80% Of Social Shoppers Buy More Electronics Due To Online Ease, Snapchat Study Reveals
June 30, 2025A total of 83% of Snapchatters report buying more electronics simply because online purchasing has become...
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Brand
Avocados From Mexico Taps 51 Influencers For Its Marketing Campaign In Canada
June 30, 2025Avocados From Mexico has concluded its largest Canadian influencer marketing initiative to date, partnering with 51...
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Platform
TikTok Is Testing Feature Similar To Instagram’s ‘Broadcast Channels’ For Creator-Follower Communication
June 30, 2025TikTok is testing "bulletin boards," a new messaging tool that enables creators and brands to share...
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Platform
TikTok Buyer Secured, Identity Known In Two Weeks
June 30, 2025A buyer for TikTok has been secured, with an official announcement expected within two weeks. Speaking...
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Commentary
Wondercraft’s Oskar Serrander On ‘AI Adoption Zeitgeist’ In The Creator Economy
June 30, 2025"We've crossed the threshold where AI is no longer a novelty in content creation," declares Oskar...
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Agency
Beyond ‘Walking Billboards’: How Tano’s AI Is Reviving Authentic Brand Evangelism
June 30, 2025Influencers have become “walking billboards,” according to Will Caplan, co-founder and CEO of AI-powered Tano, cutting...
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Commentary
Apparel, Tech Brands Lead $15M+ NIL Market, Out2Win Reports
June 27, 2025A comprehensive industry report from athlete marketing intelligence platform Out2Win reveals that apparel and tech brands...
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Commentary
Online Beauty Sales Surge As Social Media Eclipses Traditional Beauty Marketing Channels
June 27, 2025Beauty e-commerce sales reached $33.9 billion in 2024, marking a 14% increase from the previous year,...
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Technology
Dotdigital Acquires Social Snowball For $35M, Integrating Influencer Marketing Into Customer Experience Platform
June 27, 2025Dotdigital Group plc has acquired Social Snowball Holdings, a U.S.-based influencer, affiliate, and referral marketing platform,...
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Platform
Netflix, TF1 Strike Deal To Integrate French Broadcaster’s Content Into Streaming Platform
June 27, 2025Netflix and TF1 Group have announced a distribution partnership that will integrate TF1's channels and on-demand...
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Platform
TikTok Adds ‘LIVE Fan Club’ Feature Amid Surge In Live Streaming
June 27, 2025TikTok has introduced a new “LIVE Fan Club” feature as the platform reports 130 million creators...
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Platform
YouTube Raises Minimum Age For Solo Live Streaming To 16, Requiring Adult Supervision For Younger Creators
June 27, 2025YouTube is implementing new live streaming rules that will increase the minimum age for unsupervised broadcasting...
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Influencer
Influencer Brett Cooper Joins Fox News As Contributor
June 27, 2025Social media personality Brett Cooper is joining Fox News as a contributor, per the network’s latest...
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Commentary
YouTube Serves As News Source For Nearly Half Of Taiwan Users, Report Finds
June 27, 2025YouTube serves as a news source for 46% of Taiwanese consumers, up from 38% in 2021,...
