A new study by custom packaging company Arka reveals the sell-out patterns of products that gain viral status on TikTok, documenting how social media trends translate into immediate consumer demand across multiple retail categories.
The study analyzed total TikTok hashtag views, changes in search volume sourced through Google Ads Keyword Planner and SEMrush, and time-to-sell-out data from retail reports. All search data reflects U.S. measurements per 100,000 population, with no composite ranking system applied to the findings.
Product Performance Rankings
The Stanley Cup generated the highest engagement with 6.7 billion hashtag views and achieved the fastest sell-out time of under four minutes for limited-edition drops. The product generated an estimated $750 million in sales, achieving a 270.64% increase in search volume.
Rare Beauty Liquid Luminizer has garnered 5.7 billion views, accompanied by a 46.94% increase in search volume. Maybelline Sky High Mascara reached 112.7 million views and a 39.83% search increase, selling out four separate times—the e.l.f. Halo Glow Filter generated 57 million views with a 22.95% search increase and created a 75,000-person waitlist.
Smart Weighted Fit Hoops recorded 40 million views and an 81.23% search increase through fitness influencer promotion. LED Strip Lights and Star Projectors achieved 26.7 million views with a 37.23% search increase among Gen Z bedroom makeovers.
The TJ Maxx Lobster Purse generated 18 million views but achieved a 457.27% increase in search traffic, later appearing on resale sites. Saratoga Spring Water demonstrated the highest search volume spike at 1,256.25% from 17.7 million views.
Labubu collectible toys from Pop Mart have accumulated 15.66 million views, with an 81.25% increase in search, and have sold out within minutes during restocks. Dubai Chocolate recorded 15.53 million views and a 528.62% increase in search, with reports of pistachio shortages.
Propitious Mango Ice Cream generated 9.8 million views and a 128.51% search increase. Blursh by Made by Mitchell achieves 1 million views with a 40.80% search increase. The Pink Palm Puff Hoodie, which has recorded 15.9K views, shows a 123.88% search increase. The Pink Stuff registered a 42.61% increase in searches, with hashtag data unavailable.
A new study by custom packaging company Arka reveals the sell-out patterns of products that gain viral status on TikTok, documenting how social media trends translate into immediate consumer demand across multiple retail categories.
The study analyzed total TikTok hashtag views, changes in search volume sourced through Google Ads Keyword Planner and SEMrush, and time-to-sell-out data from retail reports. All search data reflects U.S. measurements per 100,000 population, with no composite ranking system applied to the findings.
Product Performance Rankings
The Stanley Cup generated the highest engagement with 6.7 billion hashtag views and achieved the fastest sell-out time of under four minutes for limited-edition drops. The product generated an estimated $750 million in sales, achieving a 270.64% increase in search volume.
Rare Beauty Liquid Luminizer has garnered 5.7 billion views, accompanied by a 46.94% increase in search volume. Maybelline Sky High Mascara reached 112.7 million views and a 39.83% search increase, selling out four separate times—the e.l.f. Halo Glow Filter generated 57 million views with a 22.95% search increase and created a 75,000-person waitlist.
Smart Weighted Fit Hoops recorded 40 million views and an 81.23% search increase through fitness influencer promotion. LED Strip Lights and Star Projectors achieved 26.7 million views with a 37.23% search increase among Gen Z bedroom makeovers.
The TJ Maxx Lobster Purse generated 18 million views but achieved a 457.27% increase in search traffic, later appearing on resale sites. Saratoga Spring Water demonstrated the highest search volume spike at 1,256.25% from 17.7 million views.
Labubu collectible toys from Pop Mart have accumulated 15.66 million views, with an 81.25% increase in search, and have sold out within minutes during restocks. Dubai Chocolate recorded 15.53 million views and a 528.62% increase in search, with reports of pistachio shortages.
Propitious Mango Ice Cream generated 9.8 million views and a 128.51% search increase. Blursh by Made by Mitchell achieves 1 million views with a 40.80% search increase. The Pink Palm Puff Hoodie, which has recorded 15.9K views, shows a 123.88% search increase. The Pink Stuff registered a 42.61% increase in searches, with hashtag data unavailable.