Talent Collectives

Podcast Movement Acquires Podcast Trade Association Sounds Profitable In Major Industry Merger

Left to right: Dan Franks, Bryan Barletta, and Tom WebsterImage credit: Sounds Profitable Podcast Movement has...

Agency

South African Influencers Graduate From Dentsu’s School Of Influence Program

Eight emerging South African creators have graduated from the dentsu School of Influence, joining peers from...

Agency

Whalar UK Appoints Dual Leadership After Brand Expansion

Whalar, the creator agency within Whalar Group, has promoted Jessica Womersley and Shannon Watkin to the...

Technology

AI Platform Wondercraft Unveils AI Agent To Turn Conversations Into Professional Content

Y Combinator-backed AI content studio Wondercraft has just launched Wonda, an AI agent that creates and...

Technology

How StreamerDap Implements Live Stream Ads Without Interrupting Viewers

Live streaming viewership reached 32.5 billion hours watched in 2024, a 12% increase from the previous...

Commentary

The Biggest Misconception Brands Have About Working With Creators – Part III – Takes From 12 Experts

The first two installments of our roundtable on the biggest misconceptions brands have about working with...

Influencer

Kai Cenat Unveils Fortnite Icon Series Skin In Las Vegas Sphere

Streamer Kai Cenat revealed his upcoming Fortnite Icon Series skin through a two-minute video displayed on...

Influencer

Mark Rober Joins Netflix With Experiments, New Competition Show

Netflix has signed former NASA engineer and social media creator Mark Rober for a multi-project content...

Brand

UK Government Partners With TikTok To Warn Britons About Cosmetic Tourism Risks

The UK government has launched a new initiative with TikTok to inform Britons about the risks...

Agency

How ABOVE&BEYOND Builds Custom Campaigns Around Individual Creators

Katie Plattner is the Founder of ABOVE&BEYOND, a talent management company committed to a tailored approach...

Commentary

Out2Win Identifies Most Marketable Athletes Across Fall Sports

Nebraska volleyball players capture eight of the top 50 spots in athlete marketing platform Out2Win’s latest...

Commentary

Actors Confront Fallout As AI Doubles Push Products On TikTok

TikTok’s AI avatar advertising tool places actors in unfamiliar territory as their digital doubles promote products...

Platform

TikTok Revamps Rules For Safer, Simpler User Experience

TikTok has unveiled updated Community Guidelines that will take effect September 13, focusing on simplified language...

Commentary

YouTube Podcast Ads Drive Notable Site Visitation Lift, Study Finds

Video podcast advertisements on YouTube delivered a 0.6 percentage point increase in website visits—from 8.5% to...

Influencer

MrBeast, Adin Ross, xQc’s Charity Live Stream Raises $12M For Clean Water

MrBeast, Adin Ross, and xQc raised $12.02 million during a 15-hour, 40-minute charity live stream on...

Technology

Influencer Marketing Platform Endlss Launches Feature To Reduce Influencer Contract Management Time

AI-powered influencer marketing platform Endlss has launched "Agreements," a new feature designed to automate the contracting...

Influencer

Content Creator Annie Winn Nominated For British Farming Award

Annie Winn from Harlestone, Northamptonshire, UK, has been nominated for “Content Creator of the Year” at...

Commentary

Social Media Now Driving Business Value Beyond Awareness, Survey Finds

Marketing leaders recognize that social media drives business results but struggle to prove it with metrics,...

Technology

TheSoul Publishing, Playkot Launch SHRT App, Bringing Bite-sized Vertical Dramas To Mobile Users

TheSoul Publishing, in partnership with mobile technology company Playkot, has officially launched SHRT, a mobile application...

Brand

Sara Kehaulani Goo Returns To Washington Post As President Of New Creator Network

The Washington Post announced that Sara Kehaulani Goo will return to the organization as President of...