Latest News
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Influencer
Chinese Influencer Comes Under Fire As AI Course Sales Scandal Unfolds
March 12, 2024A prominent Chinese social media influencer who goes by “Li Yizhou” is facing intense scrutiny over...
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Platform
TikTok’s Bold Plan To Take On YouTube For Creator Dominance
March 11, 2024TikTok unveils a sweeping set of new tools and resources aimed at empowering creators to monetize...
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Brand
WWE Taps Gen Z Audience With Logan Paul & KSI’s PRIME Hydration Partnership
March 11, 2024WWE strikes a new global partnership with Logan Paul and KSI's PRIME Hydration beverage brand. The...
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Agency
How Two 20-Somethings Built A Gen Z Empire Of 10,000+ Trendsetters
March 11, 2024Co-Founded by Shaina Zafar and Ziad Ahmed in 2016, JUV Consulting has carved out a unique...
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Influencer
Betr Sportsbook’s Winning Bet: Valued At $375 Million, Backed By Jake Paul
March 11, 2024Social media star turned boxer Jake Paul has made a big bet on the sports betting...
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Agency
The Smart Local Strengthens Influencer Marketing Presence With X10 Media Acquisition
March 11, 2024The Smart Local (TSL) Media Group has acquired X10 Media, an influencer marketing services agency operating...
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Agency
Instagram Surges Ahead: Takes The Lead From TikTok In Global Downloads Race
March 11, 2024Instagram overtakes TikTok as the world's most downloaded app in 2023 after trailing the latter for...
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Platform
Biden’s Double Strategy: Talks TikTok Ban With Congress, Yet Embraces It In Campaigns
March 11, 2024Weeks before lawmakers introduced a bill calling on China’s ByteDance to divest the popular video app...
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Commentary
The Surprising Connection Between Health Influencers, AI, and Medical Misinformation Online
March 11, 2024Health-related information and misinformation spread like wildfires online. And even wildfires are no longer free from...
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Platform
From 800K to 4 Million: Can Bluesky Maintain Its Incredible Growth Rate and Dethrone X
March 8, 2024It’s been over a year since Musk famously purchased the popular micro-blogging platform Twitter, now X....
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Influencer
GlowLab Collective: The Boutique Agency Helping Dermatologists & Surgeons Become Top 1% Influencers
March 8, 2024Susan Yara spent years as a writer, reporter, and editor focused on online publications and channels....
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Platform
YouTube Create Opens The Gates For Content Creators To Produce Next-Level Videos On The Go
March 8, 2024YouTube has launched a new video editing app called YouTube Create that aims to simplify the...
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Brand
400M Views & Counting: Why ESPN’s Bet on an All-Female Creator Network Is Paying Off Big
March 7, 2024ESPN unveils its second Creator Network class, making waves as the first major media entity to...
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Influencer
John Cena Joins OnlyFans: Brilliant Move Or Foolishness?
March 7, 2024WWE superstar and actor John Cena has made an unexpected move by joining the subscription-based platform...
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Brand
Clinique Forms Derm Creator Council To Promote Skincare Products
March 7, 2024Estée Lauder's skincare brand Clinique is taking a new approach to social media marketing by partnering...
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Platform
Instagram Revamps Brand Partnerships With Creator Marketplace
March 7, 2024Instagram is expanding its Creator Marketplace, a unique platform that connects brands with content creators. The...
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Commentary
Silent TikTok Majority – Surprising Truth About Adult User Habits
March 7, 2024A new study from the Pew Research Center reveals some counterintuitive findings about how U.S. adults...
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Agency
Ben Deaney on MANA Talent Group’s Approach to Talent Management in the Creator Economy
March 7, 2024MANA Talent Group is a creator economy talent management agency founded through the merger of three...
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Agency
LinkedIn’s “YouTube Moment”: Why Ex-Mekanism Execs Are Betting Big on the Platform’s Creator Potential
March 7, 2024Former Mekanism Execs Brendan Gahan and Mandi Hopper are partnering to launch a new Linkedin influencer...
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Commentary
Wyzowl State Of Video Marketing Report 2024: Key Insights And Takeaways
March 7, 2024Video marketing has been rising in popularity. But is it still relevant in 2024? And what...
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