Commentary

Podcast Advertising Outperforms Social Media In Attention And Trust, Study Finds

A new study of American media consumption reveals that podcast advertising outperforms other digital platforms in...

Brand

V10 Entertainment Acquires Ex-YouTube Executive’s Content Firm, Towerhouse, To Boost Digital Strategy

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Influencer

Young Sports Content Creator From Vernon Awarded Memorial Scholarship

Kyle Clark, a senior at Rockville High School in Vernon, Connecticut, has received the Bo Kolinsky...

Platform

RedNote Valuation Jumps To $26 Billion As Chinese Platform Gains Momentum With U.S. Investors

RedNote’s valuation has surged to $26 billion in recent market transactions, up from its previously reported...

Agency

Andri Sadlak: Driving E-Commerce Growth On Amazon Through Creator Connections

Amazon’s Creator Connections is a platform that enables brands to partner with creators for bonus commissions...

Brand

Electrify Video Partners: Scaling Creator Businesses Through Investment And Expertise

YouTube is on track to overtake Disney as the largest media company by revenue by the...

Agency

Dentsu Appoints Lebogang Moerane To Co-Lead ‘Culture-First’ Influence Strategy In South Africa

Dentsu Creative South Africa has appointed Lebogang Moerane as Head of Social & Influence, effective June...

Commentary

Digital Silk Reports Increased Demand For Influencer Marketing  Among U.S. DTC Brands

Digital marketing agency Digital Silk has announced increased client demand among U.S. direct-to-consumer (DTC) brands for...

Commentary

Snapchat Delivers Highest ROI Among Media Platforms In GCC Markets, Research Finds

A new Market Mix Modeling (MMM) analysis conducted by Snapchat in partnership with Omnicom Media Group...

Platform

Snap Rolls Out Bitmoji Game Creation Tools In Lens Studio Update

Snap Inc. has released Lens Studio 5.10, introducing new tools for augmented reality (AR) developers to...

Platform

TikTok Blocks #SkinnyTok Hashtag After European Pressure Over Harmful Content

TikTok has suspended search results for the hashtag #SkinnyTok worldwide following pressure from European regulators concerned...

Agency

Launchd Acquires Influencer Agency Huume from IZEA

Launchd, a company enabling brand partnerships, has acquired influencer talent management agency Huume from IZEA in...

Influencer

MrBeast Achieves New Milestone As First Channel To Hit 400 Million Subscribers On YouTube

Jimmy Donaldson, known professionally as MrBeast, has officially become the first individual content creator to surpass...

Platform

TikTok Unveils Updates To Better Manage Content Recommendations

TikTok has expanded its personalization features for the For You feed, rolling them out globally after...

Platform

YouTube Rolls Out Side-by-Side Live Ads, Plus New Beta Features

YouTube announced the launch of side-by-side ads for automated live mid-rolls, the expansion of the voice...

Brand

Dhar Mann Studios Expands Leadership Team With Industry Vets As Creator-Led Studio Challenges Hollywood

Dhar Mann Studios (DMS), a digital media company with over 136 million followers worldwide, is bolstering...

Agency

Zaumu: Tackling Global AI’s Local Context Problem In African Creator Marketing

Here is a hypothetical scenario - a creator with fewer followers in a small Kenyan town...

Commentary

14 Industry Leaders Weigh In: What Publicis’ Latest Creator Economy Move Really Means

Publicis Groupe’s acquisition of Captiv8, an end-to-end influencer marketing platform, is seen by many in the...

Commentary

Portugal Calls For Tighter Regulations On Influencer Advertising Amid Consumer Protection Concerns

Portugal's Association for Consumer Protection (Deco) has called for clearer regulations governing influencer marketing, citing growing...

Commentary

UAE Live Streaming Industry On Track To Hit $3.4 Billion By 2030, TikTok Reveals

The UAE's live streaming market is projected to grow from $1.9 billion to $3.4 billion by...