Find out how to get more views on TikTok after posting to level up your game and boost your online visibility.
How long after posting a TikTok does it go viral?
When a TikTok post goes “viral,” this means that the image or video you shared on your TikTok account has become massively popular in just a few hours, days, or even weeks from the time you shared it online. It’s likely that the people who have viewed your post have shared it on social media or have engaged with it.
But first, for your video to be seen, TikTok’s algorithms will recommend your content to viewers who have seen or interacted (whether through likes, reshares, and comments) with similar posts. These algorithms also check if the specific attributes of your posts (like the background music and text used) resemble features of videos that your users often watch.
Why views matter on TikTok
Before finding out how to get more views on TikTok, let’s first understand why TikTok views are essential.
1. More views mean a higher possibility of getting monetized through the TikTok Creator Fund.
If you meet the eligibility requirements and are accepted into the TikTok Creator Fund, you can project earnings of $0.02 and $0.04 for every 1k views.
2. More views get you even more views.
When people view and share your content, you have a higher chance of scoring more views, boosting your online visibility.
3. More views can get you more followers.
Getting more people to see your posts may encourage them to follow you, thereby increasing your fanbase.
4. More views mean increased social media influence.
A high number of views establishes your credibility as an influencer, enhancing your creator brand online.
Top 12 hacks to get more views on TikTok after posting
What’s great about TikTok is that its algorithms allow for an even playing field (more or less). This means that you have an opportunity to go viral regardless of the number of followers you have or how long you’ve been a TikTok. But how do you make it happen? Here are several of the most effective ways to get more views on TikTok after posting. Many of the tips can even show you how to get more views on TikTok for free.
1. Get featured on the “For You” feed.
Aim to be included in the For You page, TikTok’s primary discovery tool. It’s basically a feed of recommended content personalized based on the user’s preferences and interests. You’d definitely want TikTok’s algorithms to find you and include you on this page. Check out the similarities among the videos in the For You feed to find out what makes them tick on TikTok.
For instance, you may discover that most featured videos run for 10 to 20 seconds or always have at least three hashtags. Checking out the similarities among the most popular posts can help you strategize and give you tips for optimizing your content so that the algorithms will find you. Also, stay updated on trends, as what’s popular today may not be as cool next week.
2. Be clear with your niche.
There are indeed so many players on TikTok. So the way to differentiate yourself is by identifying your niche from the get-go. This will enable you to fine-tune your content to what your users want and find relevant. It’ll also be easier for TikTok’s algorithms to find you if they can tell what your content is usually about.
3. Build a relationship with your followers.
Be intentional about building a relationship with your users. You can easily do this by liking their comments or replying to them on your TikTok posts. It’s also a two-way street, so you’d like to show your support by liking their videos or commenting on content on their own TikTok accounts. Don’t forget to be consistent and sincere. Your followers will be able to sense your authenticity, and this will boost your organic reach.
4. Post consistently and strategically.
You need not post daily, but having a regular schedule will help keep your followers updated and interested in your content. The saying “out of sight, out of mind” applies on TikTok. You want to assure them that they can count on you to deliver content that has value for them when they expect to receive it. In addition, you want to be able to post during those times when the most number of people are active on the platform. Find out what time most of your users are up and where they are in the world. Here are some of the ideal times to post on TikTok:
- Monday at 6 am, 10 am EST
- Tuesday at 2 am, 4 am, 9 am EST
- Wednesday at 7am, 8 am, 11 pm EST
- Thursday at 9 am, 12 noon, and 7 pm EST
- Friday at 5 am, 1 pm, and 3 pm EST
- Saturday at 11 am, 7 pm, and 8 pm EST
- Sunday 7 am, 8 am, 4 pm EST
You can also automate your posting process by using TikTok Scheduler.
5. Use keywords in your captions
Including relevant and carefully selected keywords in captions can help TikTok’s algorithms discover your posts. Choice keywords increase the value of your captions and not only make your videos more appealing but also make them stand out. Consider captions as a critical strategy to draw viewers to your videos by helping them know why they should watch them in the first place. This makes it easier for them to appreciate and share your posts, which will help you get more views on TikTok! Learn more about how to find the best keywords to use with TikTok SEO Keywords.
6. Jump on the latest music trends.
Another way to boost your discoverability on TikTok is by incorporating trending music into your videos. Aside from hashtags and keywords, TikTok’s algorithms favor viral sounds. So to find out the hottest audios of the moment, scroll through TikTok to check for music in the most popular clips. You can also tap the music on trending clips to find out how many creators have the same sound in their videos. Or you can go to the video editor and tap the “TikTok Viral” tab. Then select “Sounds” to check out which ones are trending.
Keep it short and seamless. TikTok algorithms can better sniff you out of the millions and millions of influencers on the platform when your videos are brief and smooth (no cuts or gaps between its parts). A current hypothesis is that seven seconds of video is all you need to get your content prioritized on the platform.
This is the principle behind the popular hashtag #sevensecondchallenge. While more analysis is necessary to ensure that this 7-second hack does work, the point is that you need to keep your videos brief enough to capture people’s short attention spans. Just ensure you can deliver value to your users within the first three seconds of the video to keep them hooked.
8. Collaborate with other creators.
Knowing how to get more views on TikTok doesn’t always entail going solo. Partnering with other influencers to create content can also increase your views. Collaborating can help you network. It can also make your account more interesting since many collabs involve giveaways and other exciting activities. If you work on similar content, you may share the same types or profiles of followers as your partner creators. This allows both of you to leverage each other’s fanbase to boost your views.
9. Create high-quality content.
High-quality content refers to posts that bring value and are relevant to your users. In addition, it should come in an appealing form that is simple enough to be understood but is also exciting and well-produced. No matter what hacks you apply to increase your views, your content has to “elevate” or add something of value to your followers to keep them wanting more.
They need to be able to get what they were looking for when they clicked your video. For example, if you’re in the entertainment sphere, you’d want your followers to have fun. If you have informative content, then your users should be able to learn a thing or two from your posts. And of course, high-quality content should also be fresh and unique.
10. Cross-promote your TikTok videos!
Leverage the popularity of Instagram and other social media networks by sharing your TikTok videos on these platforms. By doing this, you’ll enable as many individuals as you can to see your TikToks. Also, don’t forget to encourage your viewers to drop by your TikTok channel. Who knows, they may even get hooked by what they discover there.
11. Create a content theme after posting a video.
Related TikToks following your post will help boost its visibility and help it gain more popularity. This is because people tend to want more of those videos they’ve previously seen and liked. At the same time, TikTok’s AI can better grasp what your page is all about and recommend it to your target audience, who are more likely to appreciate it and interact with your content. As a result, you’re likely to get more views and increase your followers or subscribers.
12. Go Live!
TikTok Live is a feature on the platform that allows creators and users to engage with each other in real-time. With Live, you can share your live videos and chat with your followers, deepening your connection. In addition, users can appreciate the influencers they follow when they are able to interact with them live, as they can see the latter’s spontaneous reactions to their questions and comments. Thus, TikTok Live can maximize the app’s experience for creators and followers alike.
What should you absolutely not do when posting content to TikTok?
Here are the top mistakes to avoid when posting on TikTok.
1. Not having a niche
Creating content that everyone will like can burn you out and that doesn’t help you achieve a higher visibility score. After all, it is impossible to please 100% of TikTok’s more than one billion active monthly users. Instead of going for such a far-fetched goal, a better strategy would be to focus on a niche TikTok audience. Not only are they more manageable to engage with, but it will be easier for you to discover what types of posts they prefer.
Also, keep in mind that TikTok’s main demographic is people between the ages of 16 and 24 years old). Thus, you may choose to produce content that a younger audience will find more relevant. Then, from that specific group, determine what niche to play in. Some examples of fast-growing niches you can check out are funny memes, street styles, realistic drawings, and beauty tips.
2. Not having fun
You can’t “be fun” if you aren’t enjoying yourself. TikTok is essentially a platform created for entertainment. As you may have observed, its general vibe is happy and relaxed. Don’t get us wrong—you can still post informative stuff, but how you present these can be light-hearted. TikTok’s overall style is designed to make one smile or laugh. Once you accomplish this through your posts, you’ll have a higher chance of getting liked and shared on the platform. Remember to make fresh content your young audience can quickly understand and appreciate.
No one wants to feel like influencers are out to “get them.” So, downright promotional content can be a major turn-off for users. Gen Z-ers, in particular, are averse to such content. So, instead of advertising your products and services upfront, you can weave your pitch naturally into your posts. For instance, you can create stories about your target market’s daily experiences where you can also show how your products can add value to their lives. And yes, it should be a by-the-way and not the main meat of your content, so it comes out more organic. This way, your followers will continue to see you as an authentic creator.
Tips to beat TikTok algorithms to increase views
Learn how to outwit TikTok’s bots and boost your views with these top tactics:
1. Upgrade to a TikTok Pro account.
TikTok Analytics are available for both Personal and Pro accounts on the platform. However, converting to a Business account will give you access to TikTok’s insights that can give you a better understanding of your audience. This can help you create more engaging content that resonates with them. Check out the TikTok newsroom to learn how to switch to a Pro account.
2. Find and get support from your community.
TikTok subcultures offer spaces where like-minded individuals or people with the same interests can express themselves to their hearts’ content. Finding the For You Page communities where you belong can help you get the support—and find the followers who can boost your views. This can help establish your credibility further, giving you even more visibility. A real quick way to spot your TikTok subculture is through hashtags. Just type in your interest in the search bar at the top of the For You page to find out the related trending TikTok hashtags. This can lead you to the people who can connect with you and derive value from your content.
3. Note the factors that TikTok’s algorithms prioritize when selecting content for the “For You” page.
User interaction signals
These indicate how you interact with other TikTok users: :
- The accounts you follow
- The comments you’ve posted
- The videos you’ve interacted with through likes and shares
- The videos you’ve added to your favorites
- The videos you marked as “Not Interested” or reported to be inappropriate
- Your video completion rate (watching longer videos in full)
- Your created content on your own TikTok account
- Your interactions with organic posts and ads
These show TikTok’s AI what content you typically search for on the Discover tab:
- Viral topics
- Audio/ Music
- Keywords in captions
Discovering how to get more views on TikTok will help build your brand credibility and loyalty, which can boost your following. Having more followers means a wider reach, and this can further seal your reputation as a leading TikTok influencer or authority. If you’re serious about ranking high on visibility, apply the tips we’ve shared and TikTok your way to social media success.