Influencer

Meet Kevin & Bowie, The Dynamic Duo Behind ‘The Uber Dog’

When Kevin Ferman starts his car in Boulder, Colorado, there’s one passenger who never misses a...

Strategy

How CreatorIQ Found That Creator Buzz Can Predict Sports Champions

For six consecutive years, CreatorIQ’s data has predicted every Major League Baseball World Series winner before...

Influencer

The Art Of Being Unapologetic: Nyyxxii On Fame, Cosplay, And Cultivating A Loyal Digital Kingdom

When Courtney Shepherd, known online as “Nyyxxii,” first opened her Twitch dashboard, she didn’t have a...

Brand

How EssentiallySports Built A $25M Sports Media Brand From A College Dorm Room

EssentiallySports began as a college project with $100 and a shared obsession for sports. Today, it’s...

Agency

Publicis Creative U.S. Names Charlotte Tansill President Of Social, Creator And Earned

Publicis Creative U.S. has hired Charlotte Tansill as President of Social, Creator and Earned in a...

Brand

Lottery Operator Allwyn Seeks Influencer Marketing Agency For UK, European Markets

Lottery operator Allwyn launched a search for an agency to handle social media and influencer marketing...

Talent Collectives

Australian, UK Influencer Marketing Bodies Form Alliance To Advance Global Standards

The Australian Influencer Marketing Council (AiMCO) and the UK's Influencer Marketing Trade Body (IMTB) announce a...

Technology

SAMY Appoints Ex-Havas Executive Anabela Bonuccelli As U.S. Managing Director

Social-first agency SAMY has appointed Anabela Bonuccelli as Managing Director, Operations & Clients for its U.S....

Technology

Social Media Agency Little Dot Studios Launches ChIP Intelligence Platform For YouTube Channel Management

Little Dot Studios introduces Channel Intelligence Partner (ChIP), a proprietary analytics platform designed to optimize YouTube...

Influencer

Pocket.watch Expands ‘Toys And Colors’ Beyond YouTube With Holiday Programming Slate

Pocket.watch launched new holiday content for “Toys and Colors” across streaming platforms and its subscription service,...

Technology

Sprinklr Partners With Social-First Agency SAMY To Bridge Technology, Creative Execution

Sprinklr has expanded its global strategic partnership with SAMY, a social-first agency with more than 1,000...

Commentary

YouTube Creators Drive Purchase Decisions As Trust In Recommendations Outpaces Other Platforms

YouTube creators demonstrate measurable influence over consumer shopping behavior, with viewers reporting a 98% greater likelihood...

Commentary

What’s Working In Influencer Discovery Tools? Insights From 28 Industry Professionals

Influencer discovery tools have become a critical starting point for brands building creator partnerships, yet the...

Technology

How NexTide Plans To Make Livestreaming Safe Enough For Big-Brand Advertising

Alexander Guerrero believes livestreaming deserves the same legitimacy as television or digital display. As founder and...

Commentary

Adrien Vincent On Decoding France’s Creator Economy With B2B Media SocialRama 

After more than two decades in media, data, and digital advertising, Adrien Vincent decided to tackle...

Influencer

Hannah Marie Hines On Finding Freedom And Humor In The Everyday

When the world slowed down in 2021 due to COVID, Los Angeles-based actress and screenwriter Hannah...

Agency

Emily Blair Media: The PR Agency Giving The Creator Economy Its Hollywood Moment

Emily Blair Marcus has always had an eye for a story. Long before she founded one...

Influencer

How Monica Ravi-Conway Turned Color Theory Into A Creator Business

Before she became one of TikTok’s most recognized beauty educators, Monica Ravi-Conway was a software engineer...

Influencer

How Rowan Ellis Turned Queer Video Essays Into A Platform For Deep Thinking And Digital Solidarity

Rowan Ellis has built a digital space where complex ideas feel accessible, necessary, and deeply human....

Strategy

How Alexander Hicks Built Twin Atlas, The 100-Person Studio Powering Roblox’s Creator Boom

For Alexander Hicks, game development started as a curiosity. At 12 years old, growing up in...