Commentary

TikTok Proves Effective For Promoting Musical Cultural Heritage, Study Finds

A new study published in Scientific Reports reveals that TikTok’s short video format offers significant advantages...

Platform

TikTok Shop Officially Launches In Japan

TikTok has recently launched its in-app e-commerce function, TikTok Shop, in Japan, expanding its global "discovery...

Influencer

YouTuber Jake Paul Earns Boxing Ranking, Right To Challenge WBA Champion

Jake Paul has entered the World Boxing Association’s (WBA) cruiserweight rankings at No. 14 following his...

Agency

Later Partners With Domo To Transform Creator Data Into Revenue Opportunities

Influencer marketing platform Later has partnered with AI-powered platform Domo to scale and drive revenue opportunities...

Commentary

Report: YouTube Beats Spotify In Podcast Wars, Capturing Nearly 40% Of Consumers As Video Content Gains Popularity

YouTube continues to lead as the most used platform for podcast consumption, according to the latest...

Influencer

Full-Time Job, Part-Time Fame: The Path To Creator Success with Kevin Norman

For many creators, achieving success means quitting their day jobs, going all-in, and riding the algorithm...

Commentary

French Podcasters Call For Cultural Recognition Amid Record Growth

The French Syndicate of Independent and Professional Audio Producers (PIA) is calling for urgent government action...

Talent Collectives

Ykone Group Acquires Majority Stake In French Influencer Marketing Company The Digital Prototype

Ykone Group, the parent company of Bold Management talent agency, has acquired a majority stake in...

Agency

Qoruz Introduces Creator Brand Fit Index For Tailored Influencer Partnerships

Influencer marketing platform Qoruz has launched the Creator Brand Fit (CBF) Index, a framework designed to...

Technology

Breaking, Not Chasing The Algorithm: Inside Brandon Stewart’s Content Strategy

Burbank, California, the so-called “Media Capital of the World” that is home to entertainment giants like...

Technology

The Influencers Next Door: Why DSMN8 Taps Into Employees As The Ultimate Brand Advocates

As the organic reach of brand content on social media declines and audiences become increasingly skeptical...

Technology

Inside B4A’s Strategy To Scale Influencer Partnerships In Brazil’s Beauty Market

In a country with the world's third-largest beauty market but limited startup capital, tech company Beauty...

Platform

Oracle-Blackstone Consortium Confirmed As TikTok Buyer, Per Bloomberg

A consortium that includes Oracle Corp, Blackstone Inc, and venture capital firm Andreessen Horowitz has been...

Technology

Streamlabs Eliminates Fees With New Sponsorship Platform For Creators, Brands

Logitech G-owned live streaming software platform Streamlabs introduces “Streamlabs Sponsorships,” a new platform that connects content...

Platform

X To Implement Size-Based Ad Pricing Structure

X plans to introduce a new advertising pricing structure that will charge marketers based on the...

Platform

Instagram Rolls Out Audio Previews For Spotify Shares

Meta's Instagram has introduced a significant update to its music sharing capabilities. Users can now listen...

Technology

Audience Monetize Launches Creator Economy Map

Audience Monetize has released the “Creator Economy Map,” a visual framework illustrating how the entire creator...

Commentary

Italy’s Influencer Marketing Sector Projected To Reach $540M In 2025,  $2.38B By 2034, Research Shows

Italy's influencer marketing sector, valued at $459.64 million in 2024, is expected to reach $540.75 million...

Commentary

Tarte Cosmetics Leads TikTok Shop Beauty Sales For May 2025

Beauty brands continue to leverage TikTok Shop as a major sales channel, with Tarte Cosmetics maintaining...

Influencer

From Viral Videos To Venture Deals: Caspar Lee’s Pivot

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