Platform

TikTok Shop In The U.S. Initiates Layoffs, Third Time Since April

TikTok has conducted its third round of layoffs for the TikTok Shop U.S. team since April,...

Platform

Substack Enhances Live Video Platform With Suite Of New Tools

Substack has unveiled significant upgrades to its live video capabilities, introducing new features designed to simplify...

Platform

Amazon To Double Influencer Commissions For Extended Four-Day Prime Day Event

Amazon is increasing commission rates for influencers across 13 product categories from July 1 through July...

Agency

Inside Clicks Talent’s $250K Bet To Revamp Influencer Marketing Technology

Refusing to be hampered by manual processes and inefficient workflows that often plague influencer marketing, Clicks...

Influencer

Creator CEO: Uptin On Building Content Businesses 

Uptin has a unique position in the creator economy. As both a content creator with 3.2...

Brand

Unilever India Slashes Traditional Ad Budget, But Boosts Influencer Spending By 40% In Digital Strategy Shift

Hindustan Unilever Limited (HUL), India's largest consumer goods company, has reduced its overall advertising and promotional...

Commentary

Consumers Are More Skeptical Of Content Creators Than Traditional Advertising, Study Claims

Influencer marketing continues to grow, but American consumers remain more skeptical of content creators than traditional...

Platform

Meta Unifies Video Creation On Facebook 

Meta has announced a major update to Facebook's video creation process, eliminating the distinction between standard...

Brand

Baby Furniture Startup Lalo’s Sales Grows 73%, Thanks To Influencer Marketing Targetting Millennial, Gen Z Parents

Baby furniture startup Lalo reports 73% growth in unit sales over the six-month period ending March...

Technology

Cloudflare Unveils New Model For AI Companies To Compensate Content Creators

Cloudflare has launched "pay per crawl" in private beta, offering content creators a mechanism to monetize...

Commentary

U.S. Marketers Invest Heavily In Creator Marketing But Face Scale Challenges

U.S. marketers are committing substantial budgets to creator marketing, with 71% now investing between $1 million...

Technology

AI Startup Airial Travel Raises $3M For AI-Powered Holiday Plans

San Francisco-based Airial Travel has raised $3 million in seed funding to transform social media travel...

Commentary

Influencer Marketing Measurement Becomes Top Challenge As Budgets Grow, Report Finds

Influencer marketing has reached a critical juncture in 2025, with measurement challenges now representing the primary...

Influencer

Aviation Content Creator Faces Airline Dispute Over First Class Review

Aviation content creator "Nonstop Dan" reports being confronted by Kuwait Airways staff during and after a...

Agency

Whalar Group Secures Major Investment And Reaches $400 Million Valuation – Co-Founder and Co-CEO Neil Waller Reveals What’s Next

Photo credit: Whalar Group Whalar Group recently announced a strategic investment from Salesforce founder Marc Benioff,...

Commentary

UK Creator Economy Valued At £2 Billion But Faces Significant Hurdles, YouTube Report Finds

The UK creator economy contributes over £2 billion to the nation's GDP and supports more than...

Platform

TikTok Becomes Tomorrowland’s Official Content Partner In Global Deal

TikTok has announced a year-long partnership with electronic dance music festival Tomorrowland, designating the platform as...

Platform

Threads Adds Direct Messaging, New ‘Highlighter’ Feature For Trending Conversations

Meta unveils two major updates to its Threads platform: direct messaging capabilities and a new "Threads...

Commentary

TikTok Proves Effective For Promoting Musical Cultural Heritage, Study Finds

A new study published in Scientific Reports reveals that TikTok’s short video format offers significant advantages...

Platform

TikTok Shop Officially Launches In Japan

TikTok has recently launched its in-app e-commerce function, TikTok Shop, in Japan, expanding its global "discovery...