Agency

‘Influence Without Results Is Just Noise’: How Maison Made In Is Transforming Creator Partnerships

In 2012, Aurélie “Lili” Sauthier was working as a media planner buying banner ads when she...

Strategy

‘We’re Backing Influencers Who Think Like Founders’: Megan Lightcap On Slow Ventures’ Creator Fund

The creator economy as we know it is becoming increasingly sophisticated. Amid rising platform uncertainty and...

Influencer

This Gen Z Creator Turned Pop Culture Commentary Into A Media Powerhouse

Asante Madrigal never intended to become a social media personality. As a communications major at San...

Brand

Kate Bartlett Partners With Amazon Essentials On New Denim Line

TikTok fashion influencer Kate Bartlett has partnered with Amazon Essentials for a new denim collection with...

Platform

Snap Upgrades Operating System Ahead Of 2026 Spectacles Launch

Snap has unveiled Snap OS 2.0 ahead of its public launch of Spectacles in 2026, representing...

Technology

Sprout Social Adds Canva Integration To Speed Up Social Media Publishing

Social media management platform Sprout Social has introduced a new integration with Canva that allows users...

Technology

Later Adds AI Tool To Match Brands With Right Creators

Later introduces AI-Powered Brand Suitability Insights, an enterprise solution for helping marketers evaluate creator partnerships based...

Platform

Made On YouTube 2025: A Breakdown Of All New AI Tools, Monetization Features, Platform Updates

YouTube unveiled a sweeping array of new features at its “Made on YouTube 2025” event, marking...

Influencer

Stop Working for the Algorithm: NINE Codie Sanchez Lessons on How Creators Can Own Their Revenue Streams

"Buying a business is easier than being a creator," declares Codie Sanchez, the former Wall Street...

Platform

U.S. Says Framework Agreement On TikTok’s Future Reached With China

U.S. Treasury Secretary Scott Bessent announced that Washington and Beijing have established a "framework for a...

Influencer

Growing Green: How Creator Samantha Hermann Turned Houseplants Into A Family Business

What turns a simple houseplant hobby into a business capable of supporting an entire family? For...

Technology

Jukin Licensing Launches AI Integration For Enhanced UGC Content

Founded in 2010 in Los Angeles, Jukin Licensing sources user-generated content (UGC) primarily from platforms such...

Agency

The End Of Spots And Dots: White Media’s Mission To Make Podcast Ads Memorable

White Media is a dual-purpose audio advertising agency founded in July, connecting independent podcasters with advertisers...

Influencer

iShowSpeed Banned From Houston Galleria After Fan Crowd Causes Disruption

Streamer Darren "iShowSpeed" Watkins Jr. has been banned from Houston's Galleria mall following a chaotic incident...

Influencer

Meet Sydney Kaplan, A Former PR Pro Who Leveraged Her Skills To Build A TikTok Business

With a background in tech PR for companies like Amazon Web Services and Facebook’s Security and...

Technology

Eran Nizri Unpacks IMAI’s New AI-Powered Creator Discovery Tool

PRophet released AI Agentic Search for InfluencerMarketing.AI (IMAI) in May, introducing conversational search capabilities that change...

Brand

Peach Perfect: How Sweetgreen And Pierce Abernathy Grew A Fruitful Creator Campaign

Sweetgreen brought food creator Pierce Abernathy to Frog Hollow Farm, the source of peaches for their...

Influencer

Acting Dreams To Horror Queen: Lindsay Ivan’s Path To Creator Success

By day, Lindsay Ivan creates meticulously researched horror content that has earned her a dedicated following....

Technology

How AIR Media-Tech Is Empowering YouTube Stars Globally

Behind the billions of views on YouTube exists a complex infrastructure challenge that most successful creators...

Agency

How Share Fraiche Balances Engagement And Professionalism In The Creator Economy

Share Fraiche operates at the intersection of talent management and brand strategy in France's creator economy....