Commentary

Report: NBA, NFL Lead In Social Media Performance, Personality-Driven Content Dominates Across All Leagues

STN Digital’s “2025 League Social Performance Report” reveals notable trends in fan engagement across the major...

Commentary

Cannes Film Festival Generated $1.1 Billion In Media Impact Value, Report Finds

Marketing performance measurement company Launchmetrics has released an analysis of the 2025 Cannes Film Festival, revealing...

Technology

Inside Airship And Wondery’s Partnership To Elevate Historical Podcasts

Podcast production company Airship recently secured a new deal with Wondery, positioning the former’s founder, Lindsay...

Agency

Webfluential 2.0: Unlocking The Full Potential Of Africa’s Creator Economy

Photo credit: Robyn Davie Photography Webfluential, a creator marketing platform with over 600,000 creators in its...

Commentary

Launchmetrics: Bringing Measurement To Luxury Marketing

Luxury fashion and beauty brands have long faced the challenge of measuring and comparing the impact...

Platform

Fizz: Bringing Connection Back To A Generation Raised On Highlight Reels

Fizz is a campus-specific social platform, founded in 2020 by Stanford dropouts Teddy Solomon and Ashton...

Commentary

From ‘Social’ To ‘Interest’ Media: Jonatan De Boer On The State Of The Creator Economy

Fresh from moderating a thought-provoking panel at VidCon 2025, Jonatan de Boer, Partner at 3Rivers, shared...

Strategy

From Farm To Feed: John Deere’s Digital Storytelling Strategy Amasses 100M Views, 700K Followers In One Year

John Deere’s digital strategy, spearheaded by Chief Tractor Officer Rex Curtiss, reached a milestone with over...

Technology

YouTube Veteran, Award-Winning Producer Launch ‘Further Adventures’ Studio To Bridge Digital Creators, Indie Filmmakers

Image: BenStillman (left) & Steven Beckman (right) in New YorkCredit: Lalo Torres Steven Beckman, former YouTube...

Commentary

‘Dune’ Leaps To Twitch: How Film IP Powered ‘Awakening’ To Over 9M Hours Watched In Launch Week

The recently launched "Dune: Awakening" survival MMO that launched on June 5 captured 9.2 million hours...

Strategy

The Pittsfield Project: Rescuing A Century-Old Icon Through Digital Storytelling

Tom Liravongsa on top of the Pittsfield Building A 100-year-old Art Deco skyscraper in downtown Chicago—acquired...

Brand

PlayStation NBA Creator Cup Returns To Las Vegas In July With Star-Studded Roster

The PlayStation NBA Creator Cup is set to return to Las Vegas for its fourth edition...

Commentary

Creator Economy Live East Announces Full Agenda For August Event

Creator Economy Live East has released its complete agenda for the upcoming August 6, 2025, event...

Brand

Bonkers Toys Secures Exclusive Global License For YouTube Gaming Brand PrestonPlayz

Bonkers Toys has secured a worldwide exclusive Global Master Toy license for YouTube gaming creator PrestonPlayz....

Commentary

Experts’ Take On Why Creative Freedom Is Key To A Brand-Creator Collaboration That Delivers

Creative freedom has emerged as a potential flashpoint in the creator economy, with recent research revealing...

Technology

Tim Stokely On Applying OnlyFans Experience To Helping Creators Build Sustainable Careers On Subs.com

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Platform

Tubi Expands Platform With YouTube Creator Content

Tubi has launched a new initiative to incorporate content from established YouTube creators into its free...

Commentary

Mongolia Makes First Appearance On Cannes Lions Jury

Mongolia has achieved representation at the Cannes Lions International Festival of Creativity for the first time,...

Platform

TikTok Deadline Extended Again As U.S.-China Negotiations Continue

TikTok is set to receive another 90-day reprieve on the enforcement of legislation requiring the platform...

Platform

Meta Unveils New AI Ad Tools At Cannes, Boosts Creative Automation While Investing $15B In Scale AI

Meta unveiled new AI advertising tools at Cannes Lions 2025 in light of a $14-15 billion...