Commentary

YouTube Podcast Ads Drive Notable Site Visitation Lift, Study Finds

Video podcast advertisements on YouTube delivered a 0.6 percentage point increase in website visits—from 8.5% to...

Influencer

MrBeast, Adin Ross, xQc’s Charity Live Stream Raises $12M For Clean Water

MrBeast, Adin Ross, and xQc raised $12.02 million during a 15-hour, 40-minute charity live stream on...

Technology

Influencer Marketing Platform Endlss Launches Feature To Reduce Influencer Contract Management Time

AI-powered influencer marketing platform Endlss has launched "Agreements," a new feature designed to automate the contracting...

Influencer

Content Creator Annie Winn Nominated For British Farming Award

Annie Winn from Harlestone, Northamptonshire, UK, has been nominated for “Content Creator of the Year” at...

Commentary

Social Media Now Driving Business Value Beyond Awareness, Survey Finds

Marketing leaders recognize that social media drives business results but struggle to prove it with metrics,...

Technology

TheSoul Publishing, Playkot Launch SHRT App, Bringing Bite-sized Vertical Dramas To Mobile Users

TheSoul Publishing, in partnership with mobile technology company Playkot, has officially launched SHRT, a mobile application...

Brand

Sara Kehaulani Goo Returns To Washington Post As President Of New Creator Network

The Washington Post announced that Sara Kehaulani Goo will return to the organization as President of...

Technology

Libsyn Surpasses $112M In Creator Payouts, Drops Monetization Barriers

Liberated Syndication Inc. (Libsyn) has surpassed $112 million in total creator payouts since 2017, with a...

Agency

Inside Katelyn Rhoades’ enfluence Marketing Studio

"We don't just post, we build influence." This philosophy drives Katelyn Rhoades, founder and CEO of...

Platform

Why Bigo Live Champions Community Over Content For Creator Success

Bigo Live is challenging the viral-first model of creator success with a platform built around real-time...

Technology

LFG: The DJ-Only Streaming Platform On A Mission To Take Back the Decks

DJs are the drivers of global dance music culture, yet on major streaming platforms, they're buried...

Brand

Popeyes Streamer Meals Cause Confusion As Streamer Says Bundle Not An Official Menu Item

Popeyes Louisiana Kitchen's latest marketing campaign has created confusion at restaurant counters nationwide after launching a...

Influencer

Slow Ventures Invests $2M In Creator Jonathan Katz-Moses In First Deal From $60M Creator Fund

Slow Ventures has made its first investment from its dedicated $60 million Creator Fund launched in...

Technology

Famous Birthdays Teams Up With Pixability To Connect Advertisers With Rising Creators

Famous Birthdays and tech company Pixability announced a new partnership that integrates the former’s “velocity” data...

Platform

Threads Hits 400 Million Monthly Users, Narrowing Mobile Gap With X

Meta’s Threads has reached 400 million monthly active users, closing the gap with competitor X in...

Talent Collectives

YouTube Creator Topper Guild To Be Repped By WME

YouTube creator Topper Guild, 22, has signed with William Morris Endeavor (WME) for representation in all...

Platform

TikTok Launches Initiative To Help UK Students Navigate Post-A-Level Options

TikTok’s “Careers Week” is a five-day series of live events running from August 11-15, designed to...

Technology

Alasdair Mann On How Alementary Media Helps Creators Take Control Of Their Business

Alasdair Mann, founder of London-based Alementary Media, knows firsthand the struggles creators face when trying to...

Platform

Tubi Surpasses 5,000 Episodes Of Creator Content, Taps TikTok Exec To Lead Creator Partnerships

Tubi has expanded its digital-first creator content collection to over 5,000 episodes with new partnerships featuring...

Agency

Disrupt Marketing: Connecting Creator Partnerships To Business Outcomes

The influencer marketing industry has been measuring the wrong things for years, according to Stevie Johnson,...