What are giveaways on Tiktok and Instagram?
A Tiktok or Instagram giveaway is a promotional activity that enables you to offer free products or services to your followers once they meet set criteria or perform specific actions, such as liking, commenting, or other types of engagements. This marketing activity is typically run for a limited duration. In the next sections, we will talk about how to do giveaways on TikTok and Instagram the right way.
How do giveaways on TikTok work?
Although influencers commonly use Instagram to do giveaways, more and more content creators are turning to the short-form video hosting service to promote their products or brands they’ve partnered with. So how do you do giveaways on TikTok? You can organize contests and marketing gimmicks through the following means:
1. Use video contest apps.
Video contest apps like Easypromos can help you generate leads and strengthen brand awareness on TikTok.
- First, you’ll need to create buzz around your activity on your other social media channels.
- Next, invite users to create their own videos using the criteria you set. For example, you can ask them to make a TikTok video about how to use the product you’re endorsing. The filters, colors, and video shooting styles will depend on their creativity.
- Lastly, the participants can download their TikTok videos and submit these as entries to the video contest app you’ve specified.
2. Use a direct link.
Share a direct link from your TikTok business account to your promo or giveaway on another social media app like Instagram.
- Automatically, you can generate qualified leads from your TikTok followers.
- You can use link-sharing apps like Linktree to share more than one link.
3. Run a simple TikTok giveaway activity on the platform itself.
The least complicated way to run giveaways on TikTok is by asking followers to execute a specific type of engagement. For instance, you can ask them to like or comment on a post. And then, you can simply pick a winner from those who participated. An example is the TikTok giveaways post of influencer Artermio Fierro.
How do giveaways on Instagram work?
Now let’s talk about how giveaways on Instagram work.
1. First, know what your objectives are.
This information is crucial because it will help you decide what criteria to use and how much you’ll want to spend on the prizes. For example, is it to boost sales, increase your followers, or sell a product? For example, if you’re looking to expand your follower base, perhaps a good criterion would be to have participants tag one or two of their friends who can become potential followers. Whatever it is, it would be wise to put considerable thought into what you want to achieve.
2. Pick your giveaways on Instagram.
Once you’ve determined your objectives, pick what products to give away. For example, if you want to boost brand exposure, you want your freebies to be actual samples if that would still be cost-effective. Now, if the product you are promoting is costly, you may want to scale down the number of prizes. You may also opt to use same-brand items but less expensive ones that are associated with the high-value product you are endorsing. The item must also be attractive enough to encourage people to join the activity.
3. Decide the entry criteria to use for your giveaways on Instagram.
Again, this would depend on what you would like to accomplish. Examples of criteria are having people follow you on Instagram or asking them to share your posts. You can just have one criterion or a number of them. First, however, think about the difficulty level of your challenge or contest. You wouldn’t want it to be too simple that it doesn’t help you achieve your objectives. Neither would you want it to be too tricky or so complicated for your followers that they lose interest in joining.
4. Set your promo duration.
You want to leverage FOMO experiences by highlighting the urgency of joining the promotion. The limited time will stir users into action and enter your Instagram giveaway. Do note several factors before deciding how long your marketing activity will be. Typically, you’d want to organize a shorter giveaway run if you have millions of followers. On the other hand, if your following is not quite substantial yet, you may want to stretch your activity to a week at the very least to encourage as many people as you can to participate.
5. Create a catchy giveaway post.
Your goal is to make your Instagram post as attractive as possible to encourage people to join. Take note of the colors, images, and captions to be used. There is no formula for the perfect post. However, when creating one, ensure that your message is not just captivating but also clear and truthful. When you’re satisfied, publish your post. And the game’s afoot!
6. Announce your promotion and make reminder posts on Instagram.
What would be the point of running a giveaway contest if not a lot of people know about it? Ensure that you run a pre-promotion blitz to make as many people aware of it as possible. Post regular updates, like a countdown-to-promo-day series, so your earlier announcements don’t get drowned out by the tons of content your followers see daily. Doing so will also enable late entrants to catch up and make it to the deadline of accepting promo entries. Reminder posts should be equally enticing to capture the attention of social media users.
7. Leverage apps that can help you determine the winners of your giveaways on Instagram.
After all your effort in organizing your giveaways, you need a little more push to bring them to their successful conclusion. And this is by finding out who the winner is. Some influencers may find this task easy, especially those whose following has yet to grow substantially. For many, though, manually tallying a contest’s results may be too tedious. Utilize apps like the Instagram Giveaway picker to automate results for you. These apps can help you check the participants who meet your conditions and randomly select a winner from the qualified entries. Whatever process you use, ensure that it is fair and transparent so as not to tarnish your credibility.
8. Turn the announcement of the Instagram giveaway winners into an event.
This provides another opportunity to create hype, further boost brand awareness, or increase your followers. Make the event fun and exciting. This will cement the success of your giveaway activity in the minds of your followers, creating leverage for your upcoming contests or promotions.
Benefits of giveaways on Tiktok and Instagram
Doing giveaways on TikTok and Instagram provides a lot of advantages for your personal brand, as well as to your partners. Here are some of the benefits you can score through this marketing technique:
- Enhance engagement from your existing followers
- Enable your brand’s discoverability by brands and other social media users
- Boost your follower count
- Show your brand personality
- A simple, cost-efficient, and effective way to promote products and services
- Establish your reputation and credibility
- Bring about the success of future promotions
- Convert followers into leads
Winning giveaway ideas for social media (TikTok and Instagram)
Here are some simple but effective giveaway ideas that you can use on both TikTok and Instagram:
- Like or comment to win (Instagram or TikTok).
- Create a video and send it to the selected video contest app (TikTok).
- Share a post (Instagram).
- Hashtag contest (Instagram).
- Photo caption contest (Instagram).
- Trivia contest (Instagram or TikTok)
- User-generated content like unique posts and testimonials (Instagram)
Four apps for giveaways on TikTok and Instagram
Make your giveaways easy-peasy with this free Instagram tool that enables you to easily pick comments and do Instagram giveaways. Simply type the link of your giveaway post on Instagram, and you can immediately draw out comments and automatically find the contest winner.
Start your giveaways on TikTok in seconds without the need for programming or HTML knowledge. With Socialman, you can automate and validate your entries. Additionally, the app’s TikTok actions are completely integrated with TikTok API.
Pikkik is a random comment picker for TikTok that’s free to try and easy to use. It has an innovative feature that allows the export of comments, so you can download them as CSV files. The app even allows you to load as many as 150k comments from a single post.
How do giveaways on TikTok and Instagram increase engagement?
Giveaways on TikTok and Instagram make your posts more interesting and exciting. After all, who doesn’t want a freebie? You also increase your followers’ motivation to interact with you when you run giveaway contests, plus it helps expand your reach once your followers start sharing your posts, if that’s part of the mechanics of your giveaway.
How do you promote giveaways on TikTok?
You can promote giveaways on TikTok by running simple contests on the platform, using video contest apps, or sharing a direct link on your TikTok account to your giveaways on other social media.
Are giveaways on TikTok and Instagram worth it?
Yes, giveaways are definitely worth it because they drive traffic to your profile and your site, increase your discoverability, deepen engagement, boost brand awareness, and enhance your reach.
Successful influencers know for a fact that doing giveaways on TikTok and Instagram is a reliable strategy. They can use it to boost their brand and business. Not only is this promotional activity effective, but it is also easy to run. Now that you know how to do giveaways on TikTok and Instagram, work smart by using the proven ideas and applying the innovative tips we’ve shared. In time, these giveaways on TikTok and Instagram will help drive you all the way to the top of the ladder of success.