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Creator Marketing Spend Set To Rise In 2026 Despite Ongoing Measurement Gaps, Kantar Finds
January 19, 2026Marketing research firm Kantar reports that a net 61% of marketers plan to increase investment in...
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Deloitte Sees 2026 Favoring Podcasts Built Around Communities, Video, And Serialized Content
January 19, 2026Video podcasts and micro-series combined create new monetization opportunities as audiences shift from passive consumption to...
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Florida Gubernatorial Candidate Proposes 50% Tax On OnlyFans Creator Income
January 19, 2026Republican gubernatorial candidate James Fishback announced plans to implement a 50% tax on income earned by...
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Social Media-Driven Home Decor Purchases Cost Americans An Estimated $8.7B Yearly, Study Finds
January 19, 2026Americans spend an estimated $8.7 billion annually on trend-driven home decor purchases that are abandoned within...
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Podcasting Claims Its Seat At SXSW As Measurement, ROI Conversations Intensify
January 19, 2026Podcasting is making a play for the industry’s main stage as questions around measurement, return on...
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The 10 TikTok Creators Who Generated The Most Sales In December 2025
January 16, 2026December brought another month of significant turnover in TikTok Shop’s top creator rankings. While @dealswithty held...
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The 10 Best-Selling Products On TikTok Shop In December 2025
January 16, 2026TikTok Shop closed out 2025 with December rankings spanning from $12.92 supplements to $601.28 electric bikes....
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The Top 10 Highest Revenue TikTok Shops In December 2025
January 16, 2026Only one shop in TikTok’s top ten posted positive growth in December compared to November. Dr.Melaxin...
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Creator Payment Systems: 31 Industry Experts On What Works, What Breaks, And What Slows Payouts
January 16, 2026Creator payments have emerged as one of the Creator Economy’s most persistent pressure points, not because...
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California Lawmaker Ro Khanna Introduces ‘Creator Bill Of Rights’ Targeting Platform Economy Protections
January 16, 2026Representative Ro Khanna (D-CA) has introduced a resolution supporting expanded protections for creators and digital workers...
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Connecticut Launches State-Sponsored Directory Connecting Businesses With Social Media Influencers
January 15, 2026Connecticut has launched a state-sponsored directory connecting businesses with social media content creators, marking what officials...
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YouTube’s Expanding CTV Role Pushes Media Agencies Toward Higher Investment In 2026, Pixability Finds
January 15, 2026Media agencies are preparing to deepen their reliance on YouTube in 2026, as the platform’s role...
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CreatorIQ Survey Finds Creator Pay Skews To Top Tier Despite Rising Influencer Marketing Spend
January 15, 2026Creator marketing budgets continued to expand in 2025, but earnings gains did not spread evenly across...
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From Endless Scroll To Earned Attention: What Goat Agency’s 2026 Report Signals For Creators And Brands
January 14, 2026For years, the creator economy has operated under a familiar assumption: audiences are distracted, attention spans...
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YouTube Creator Partnerships Require 90-Day Attribution Windows, Analysis Reveals
January 14, 2026AI-powered creator advertising platform Agentio analyzed more than 10,000 YouTube creator integrations to determine optimal strategies...
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The 15 Fastest-Growing UK Instagram Accounts Of December 2025
January 12, 2026Millie Bobby Brown gained 3.6 million Instagram followers in December 2025, outpacing Anthony Joshua’s 2.2 million...
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Creator Economy M&A Deals Jump 17% In 2025 As Software And Agencies Lead Activity
January 12, 2026Creator economy merger and acquisition (M&A) activity reached a record high in 2025, with 81 deals...
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TheBurntPeanut Tops 2025 VTuber Rankings As Western Creators Gain Ground, Data Shows
January 12, 2026American streamer TheBurntPeanut accumulated 60.2 million hours watched in 2025 to lead all Virtual YouTubers, according...
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Creators Cite Algorithm Unpredictability As Top Challenge In 2026 Survey
January 12, 2026More than half of creators (51.7%) cite algorithm unpredictability as their biggest challenge, significantly outpacing concerns...
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Collabstr Report: TikTok Campaigns Plummet As Brands Pivot To UGC
January 12, 2026Brands cut TikTok-specific campaigns by 48% in 2025 while user-generated content (UGC) collaborations surged 133%, according...
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The 15 Fastest-Growing Australian Instagram Accounts Of December 2025
January 11, 2026Formula 1 driver Oscar Piastri gained 237,585 Instagram followers in December 2025, leading a month dominated...
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The 15 Fastest-Growing Canadian Instagram Accounts Of December 2025
January 9, 2026Immigration consultants, cosplayers, and charity-focused creators led Canadian Instagram growth in December 2025, with regulated immigration...
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What The Creator Economy Needs More Of In 2026: Perspectives From 92 Experts
January 9, 2026After a year in which the Creator Economy’s growth also exposed its weak points, from measurement...
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Guggenheim Brothers Media, Ethmar International Holding Launch Abu Dhabi Investment Fund For Creator Economy
January 8, 2026Guggenheim Brothers Media and Ethmar International Holding have partnered to launch a multi-million-dollar investment fund based...
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The 15 Fastest-Growing U.S.-Based Instagram Accounts Of December 2025
January 8, 2026Sadie Sink gained 3.5 million Instagram followers in December 2025 as “Stranger Things” Season 5 dominated...
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