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TikTok Drives 2.35x Higher Return Than Reported By Traditional Attribution, Study Finds
October 13, 2025Business technology consulting firm WorkMagic’s analysis of more than 100 lift tests conducted in the past...
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Gaming Creators Demand Personalization Over Mass Pitches, Survey Finds
October 13, 2025Gaming content creators across Europe express willingness to cover games without payment, but only when brands...
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Livestreaming’s New Reality: Platforms Converge As YouTube’s Market Share Falls Below 50%
October 10, 2025The livestreaming industry is undergoing homogenization, with major platforms increasingly resembling one another in terms of...
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The Hidden Cost Of Viewbotting: How Fake Audiences Undermine Trust In Live Streaming, Influencer Marketing
October 9, 2025Trust has become the essential foundation of the creator economy. However, this foundation faces a significant...
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NIL Athletes Emerge As Gen Z’s Most Trusted Influencers, Report Finds
October 9, 2025The rise of Name, Image, and Likeness (NIL) policies in collegiate athletics has created a new...
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Thailand Influencer Awards Spotlights Creator Economy Amid AI Challenges
October 8, 2025Thailand’s creator economy, valued at 45 billion baht (~$1.3 billion) in 2024, takes center stage as...
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Why Brands’ Gifting Strategies Are Falling Flat (And How To Fix Them)
October 8, 2025A new industry report finds that while 94% of brands engage in product seeding to influencers,...
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Study Maps Emerging News Creator Economy, Defining Roles And Financial Benchmarks
October 8, 2025FT Strategies and WAN-IFRA, with support from the Google News Initiative, published a study that categorizes...
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The Operational Gap: BDB Research Shows Key Challenges Brands Face When Scaling Creator Marketing Efforts
October 7, 2025Despite 71% of U.S. marketers now investing more than $1 million annually in creator marketing, many...
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Syracuse University Launches First Academic Center Dedicated To Creator Economy Education
October 7, 2025Syracuse University established the United States’ first academic center focused on the creator economy, positioning the...
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NBA On Prime Seeks Local Content Creators For Inaugural Season’s Real-Time Coverage
October 7, 2025NBA on Prime has launched a recruitment drive for local content creators to capture real-time moments...
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YouTuber Casey Neistat Warns OpenAI’s Sora Could Flood Social Media With ‘AI Slop’
October 7, 2025Popular YouTuber Casey Neistat is raising concerns about OpenAI’s newly launched Sora app, which he describes...
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Creator Marketing Enters ‘Era Of Efficacy’ As Budgets Surge 171% Y-o-Y, per CreatorIQ Report
October 3, 2025A new industry report from CreatorIQ reveals that creator marketing investments have increased by 171% year-over-year,...
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Creator Economy Hiring Slows In Q3, Talent Management Roles Rise Amid Broad Cutbacks
October 2, 2025Creator economy job listings fell for a second consecutive quarter, declining 3.0% quarter-over-quarter and showing a...
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Trust Gap Widens Between Brands And Social Media Users, Brandwatch Report Finds
October 2, 2025An analysis of more than 910 million online mentions reveals a growing divide between consumers and...
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Podcast Network Noiser Taps Dame Julie Andrews To Narrate ‘Pride And Prejudice’ Series
September 30, 2025UK podcast network Noiser is launching a 25-episode audio adaptation of Jane Austen’s “Pride and Prejudice”...
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Creator Economy Calendar November 2025 – Industry Convenes Globally As Fall Summit Season Takes Shape
September 30, 2025The global creator economy continues to expand with several major industry events scheduled for November 2025,...
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Creator Economy IRL: Report Analyzes How Experiential Events Reshape Influencer Marketing
September 29, 2025The creator economy continues its expansion beyond digital platforms into real-world experiences, according to a new...
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YouTube Captures 78% Of Gen Alpha Viewers, Research Shows
September 29, 2025YouTube remains the most widely used media platform among Gen Alpha, with 78% of surveyed children...
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Creators Call For Support During House Small Business Committee Hearing
September 29, 2025Content creators testified before the House Committee on Small Business on September 17, highlighting the unique...
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YouTube Adds Dynamic Ad Insertions – 21 Experts Explain What This Means For Creators And Brands
September 26, 2025YouTube has unveiled dynamic ad insertion for long-form videos, transforming how creators and brands approach sponsorships...
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The AI Hype Bubble Vs. Reality: Collabstr’s Data Shows Why Human Creators Still Win On Trust
September 26, 2025As AI possibilities become more sophisticated and continue to ripple throughout the creator economy, Collabstr’s “2025...
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YouTube Travel Content Sees 64% Growth As Creators Dominate Category
September 25, 2025Travel category videos on YouTube recorded a 64% growth in the second quarter of 2025, significantly...
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Oxford Tops TikTok Rankings As Universities Rethink Success Beyond Followers
September 23, 2025Oxford University has dethroned University of Chichester as the top-performing UK university on TikTok according to...
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Creator Economy Jobs September 2025: Streaming Platforms, AI Companies Lead Hiring
September 22, 2025Following August, which featured global opportunities from Action Against Hunger’s entry into influencer marketing, and gaming...
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